Facebook Flags Changes to News Feed Ranking, With New Tests to Determine What Users Want to See

Facebook has outlined its latest approaches to refine its News Feed algorithm, which could have an impact on your Facebook content planning.

By Andrew Hutchinson • April 22, 2021

Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads

Facebook's announced a set of new video ad options, including the first stage of Instagram Reels ads.

By Andrew Hutchinson • April 22, 2021

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Facebook Shares More Brand Marketing Tips in its Latest 'Social Skills' Video

Facebook has published the latest video in its 'Social Skills' marketing tips series.

By Andrew Hutchinson • April 22, 2021

Facebook Increases Support for Businesses from Underserved Communities via New Initiative

Facebook has joined Andreessen Horowitz’s Talent x Opportunity Initiative to help provide support for businesses from underserved communities.

By Andrew Hutchinson • April 21, 2021

Facebook Provides Advice to Help Advertisers Prepare for Apple's iOS 14.5 Update

With Apple confirming that its controversial IDFA update is being rolled out from next week, Facebook has sent out a reminder to advertisers.

By Andrew Hutchinson • April 21, 2021

Facebook is Now Suggesting Topics for Users to Follow in Feeds

Facebook is looking to expand engagement around specific topics, with new recommendations in feeds.

By Andrew Hutchinson • April 19, 2021

Facebook Shares New Insights into its Evolving Data Privacy and Protection Efforts

Facebook has shared a new overview of its evolving data privacy and protection efforts.

By Andrew Hutchinson • April 19, 2021

Facebook Will Now Let Users Transfer Posts and Notes to Google Docs, Blogger and Wordpress

Facebook has added a new data portability option, with the capacity to transfer posts and notes to third-party platforms.

By Andrew Hutchinson • April 19, 2021

Facebook Announces a Range of New Audio Tools, Including Audio Rooms, New Sound Clip Creation Tools

Facebook has announced a range of new features to tap into the rising audio social trend.

By Andrew Hutchinson • April 19, 2021

Facebook Expands 'Related Discussion' Prompts on Shared Posts in News Feeds

Facebook has expanded its test of new 'Related Discussion' prompts on posts to prompt more engagement around shared content.

By Andrew Hutchinson • April 19, 2021

In Ruling on Trump's Ban, Facebook's Oversight Board Has the Opportunity to Change the Platform's Approach

Facebook's independent Oversight Board is about to face its first major test.

By Andrew Hutchinson • April 16, 2021

Facebook May Soon Offer Campaign Budget Optimization Across Platforms, Not Just Ad Sets

Facebook is developing a new system that would enable advertisers to automate optimal ad spend across multiple platforms.

By Andrew Hutchinson • April 15, 2021

Child Health Experts Call on Facebook to Abandon Plans for an 'Instagram for Kids'

A group of child health experts have called on Facebook to abandon any plans for an 'Instagram for Kids'.  

By Andrew Hutchinson • April 15, 2021

Facebook Launches New Legal Action Over Attempted Domain Name Abuse Scams

Facebook is taking legal action against a company that's been looking to use lookalike domain names to dupe users.

By Andrew Hutchinson • April 15, 2021

Facebook Adds New Volunteer Features for Earth Day, Shares New Data on Climate Change Awareness

Facebook has added some new volunteer features for Earth Day, and published new data on climate change awareness.

By Andrew Hutchinson • April 15, 2021

Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options

Facebook has launched some new business tools, including Stories scheduling.

By Andrew Hutchinson • April 15, 2021

Facebook Provides Tips on Effective Brand Performance Measurement in Latest 'Social Skills' Video

Facebook has published the latest video in its 'Social Skills' social media marketing insights and education series.

By Andrew Hutchinson • April 14, 2021

Facebook Shares New Insights into Social Media and Online Shopping Activity During Ramadan

Facebook has published a new guide for marketers looking to connect with audiences during Ramadan.

By Andrew Hutchinson • April 14, 2021

Instagram Will Enable Users to Choose Whether They Want to Hide Post Like Counts in New Test

Instagram chief Adam Mosseri has announced a new test that will enable users to choose whether they want to hide post like counts.

By Andrew Hutchinson • April 14, 2021

Facebook Launches New Video Speed Dating App in Latest NPE Experiment

Facebook is trying out yet another new app, this time focused on video speed dating.

By Andrew Hutchinson • April 13, 2021

Facebook's Independent Oversight Board Will Now be Able to Hear a Broader Range of Content Appeals

Facebook is expanding the remit of its new, indepedent Oversight Board for content appeals.

By Andrew Hutchinson • April 13, 2021

The Latest Inclusive Internet Index Report Highlights Key Concerns for a Post-COVID World

The latest Inclusive Internet Index report, created in partnership with Facebook, highlights some key concerns for the future.

By Andrew Hutchinson • April 13, 2021

Facebook Outlines How to Make Best Use of Organic Video Testing in Creator Studio

Facebook has provided a new overview of its organic video testing tool in Creator Studio

By Andrew Hutchinson • April 12, 2021

Facebook Launches New Vaccine Awareness Prompts in News Feeds to Help Maximize Take-Up

Facebook has launched a new effort to help maximize COVID vaccine take-up.

By Andrew Hutchinson • April 12, 2021

Facebook Provides Audience Connection Tips in Latest 'Social Skills' Video

Facebook's latest 'Social Skills' video looks at how to learn from your audience in order to adapt your social marketing strategy.

By Andrew Hutchinson • April 9, 2021