Creative Workarounds for Facebook Lookalike Audience Targeting

What types of "creative workarounds" can marketers use to improve ad targeting? Megan Gavin shares her best tips on building reliable lookalike audiences for your Facebook and Instagram ads.

By Emma Wiltshire , Megan Gavin • July 15, 2019

How to Win Back Customers Through Facebook Remarketing

Taking a closer look at how remarketing can be leveraged specifically on Facebook and Google to reach prospective customers who have shown an interest but dropped off before making a final purchase.

By Gaurav Sharma • July 15, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

How to Drive Engagement on Facebook Without Paid Ads

Buying Facebook advertising shouldn’t be the end of your marketing strategy on the platform. There are many other ways to increase your traffic and online influence without paying for ad space. 

By Elijah Masek-Kelly • July 10, 2019

#SMTLive Recap: Using Facebook and Instagram Audience Targeting

Social media platforms offer a wide array of targeting options - but how can you utilize them effectively? We asked our #SMTLive community for their tips.

By Phoebe Bain • July 6, 2019

Facebook Updates News Feed Algorithm to Demote Misleading Health Claims

Facebook has made another step towards lessening the reach of misleading and false health claims on its platform.

By Andrew Hutchinson • July 3, 2019

Facebook Outlines its Plan for a Board Which Will Oversee Content Decisions

After an initial round of discussions on an independent appeals board for content decisions, Facebook has outlined its key elements of focus in a new framework.

By Andrew Hutchinson • June 28, 2019

Facebook Clarifies Terms of Service Wording Around IP Rights and Data Usage

Facebook has updated its terms of service to better clarify how your personal data is used, and what your ownership rights are in regards to uploaded content.

By Andrew Hutchinson • June 28, 2019

Facebook Adds 'Top Fans' Targeting Option for Organic Page Posts

Facebook has added a new option to enable Pages to target their organic posts to top Page fans only.

By Andrew Hutchinson • June 27, 2019

Facebook Expands Political Ad Transparency Tools to All Regions

Facebook has announced that its political ad transparency tools, already implemented in over 50 countries, are now being rolled out worldwide.

By Andrew Hutchinson • June 26, 2019

Facebook's Testing a New Option to Mute Notifications - and Remove Those Annoying Red Dots

Sick of those annoying red dots in Facebook prompting you to check in? Soon, you may be able to switch them off easily.

By Andrew Hutchinson • June 26, 2019

New Report Looks at Best Times to Post on the Major Social Platforms in 2019

Sprout Social has updated its best times to post on social media overview, highlighting the most engaging times for 2019.

By Andrew Hutchinson • June 25, 2019

Will Facebook's Libra Currency Impact Small Business Pages?

Facebook has now announced its coming cryptocurrency Libra, which will facilitate a new form of online payment. Here's what SMBs need to know about Libra. 

By Deborah Sweeney • June 23, 2019

Facebook Comes Under Pressure to Crack Down on the Sale of Fake Reviews

The UK Competition and Markets Authority has called on Facebook to do more to combat the sale of fake reviews on its platform, which could prompt expanded action.

By Andrew Hutchinson • June 22, 2019

Facebook Highlights Evolving Topics of Conversation in Latest 'Topics to Watch' Report

Facebook has released its latest 'Topics to Watch' report, highlighting all the key subjects seeing significant increases in mention volume across The Social Network.

By Andrew Hutchinson • June 21, 2019

Facebook Adds 22 New, Free Training Modules to Facebook Blueprint

Looking to up your digital marketing skills? Facebook has added a range of new training courses to its Blueprint education platform. 

By Andrew Hutchinson • June 20, 2019

Facebook Will Remove Certain Business Page Info Sections as of August 1st

Facebook is removing certain Page information fields as of August 1st, with new prompts urging Page managers to integrate their information into remaining sections.

By Andrew Hutchinson • June 18, 2019

Facebook's Working on a New 'Preview' Option for Page Posts

Facebook is developing a new 'Preview' option to see what your Page posts will look like before you hit 'Share'.

By Andrew Hutchinson • June 18, 2019

Facebook Releases Details of Its Coming 'Libra' Cryptocurrency

After months of speculation, Facebook has finally revealed details of its coming 'Libra' cryptocurrency offering.

By Andrew Hutchinson • June 18, 2019

Facebook Announces Updated Ranking Factors for Post Comments

Facebook has announced a couple of new considerations for how it ranks comments on posts.

By Andrew Hutchinson • June 15, 2019

Facebook Outlines Framing and Presentation Tips for Vertical Video [Infographic]

Facebook has provided some new tips on how to frame and present your video content on mobile.

By Andrew Hutchinson • June 14, 2019

Facebook Provides Community-Building Tips for Brands in New Report

Facebook says that brands need to work on developing their community contribution capacity in order to align with modern connective trends.

By Andrew Hutchinson • June 14, 2019

Facebook Acquires Indian eCommerce Marketplace Meesho to Increase Operations in Indian Market

Facebook has acquired Indian eCommerce start-up Meesho as it looks to boost its presence in the emerging market.

By Andrew Hutchinson • June 14, 2019

How to Leverage Immersive Reality to Support Your Social Media Strategy

While video is currently king of the digital content world, more immersive options, like AR and VR, are slowly taking hold, and could be the next big shift to get ahead of.

By Aaron Agius • June 13, 2019

Facebook Announces New Tools for Watch, Updated Usage Stats [Infographic]

Facebook has published a new set of stats on Watch usage, which show that the platform is growing, though not particularly fast.

By Andrew Hutchinson • June 13, 2019

After Prompting More than 35 Million People to Become Blood Donors, Facebook Expands Program

Facebook has announced an expansion of its blood donor program after seeing significant results with the initial process.

By Andrew Hutchinson • June 13, 2019