The State of Instagram Marketing 2019 - Part 1: Current Use of Instagram by Marketers

We recently conducted a survey to check in on how marketers are utilizing Instagram, and what's producing results. Here's the first part of our report.

By Andrew Hutchinson • June 24, 2019

Instagram's Working on a New 'Stop-Motion' Tool for Stories

Instagram is working on a new 'Stop-Motion' camera option for Stories, which could provide brands with an easy option for video posts.

By Andrew Hutchinson • June 23, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Instagram Will Now Keep All Content Captured in the Stories Camera for Seven Days

Instagram will now give you more time to decide on what you want to post to your Stories, with all content captured in the Stories Camera to remain available for a week.

By Andrew Hutchinson • June 21, 2019

How to Use Storytelling to Connect With Your Audience on Instagram

Communicating what your brand is all about, in simple, visual examples, is key to maximizing your Instagram performance. Here are some key tips. 

By Luke Fitzpatrick • June 19, 2019

Instagram and Facebook Add New Features for #PrideMonth

Both Instagram and Facebook have launched some new tools to help users celebrate Pride Month, including a colorful new Stories feature and updated gender selection options. 

By Andrew Hutchinson • June 11, 2019

Snapchat's Working on a New 'Join Group Chat' Sticker - Just Like Instagram

Snapchat is working on a new sticker option that would enable viewers to join a group chat - which Instagram is also developing. 

By Andrew Hutchinson • June 8, 2019

Instagram Adds On-Screen Lyrics to Music Stickers

Instagram has added a new on-screen lyrics option to its music stickers, which could help it fend off rising competition from TikTok.

By Andrew Hutchinson • June 7, 2019

Instagram Stories vs. Instagram Feed: What to Post and Where [Infographic]

Not sure what to post in your regular Instagram feed, as opposed to your Instagram Story? This simple checklist may help.

By Jess Rozario-Ospino • June 6, 2019

30 Instagram Stats Every Marketer Needs to Know in 2019 and Beyond [Infographic]

Looking to get a better handle on Instagram? This infographic outlines a range of usage stats and insights to help improve your Insta strategy.

By Mark Walker-Ford • June 6, 2019

Instagram Will Now Enable Advertisers to Boost Branded Content Partnerships as Ads

Instagram has officially announced the launch of Branded Content Ads, which will enable businesses to maximize influencer partnerships.

By Andrew Hutchinson • June 5, 2019

Instagram Adds Alternate Stories Color Notifier for Pride Month

Instagram celebrates Pride Month with a new rainbow Stories color ring.

By Andrew Hutchinson • May 26, 2019

Instagram Adds Support for Landscape Videos in IGTV

Instagram will now give IGTV publishers the option to upload content in landscape format, a shift in direction from the original focus of the platform. 

By Andrew Hutchinson • May 24, 2019

10 Leading Fashion Brands Rocking it on Instagram [Infographic]

In this new report, the team from Talkwalker outlines ten of the leading fashion brands on Instagram, and the best practices they're following to maximize their efforts.

By Meg Carpenter • May 23, 2019

Instagram Continues to Work on New Option to Share a Link to an Individual Story

Instagram is still working on an option which would enable users to share a unique URL link to each of their Instagram Stories.

By Andrew Hutchinson • May 22, 2019

Should You Partner with Instagram or YouTube Influencers to Promote Your Brand? [Infographic]

Influencer marketing can yield significant results - but should you focus your influencer efforts on Instagram or YouTube?

By Gaurav Sharma • May 22, 2019

13 Fresh Instagram Themes to Inspire Your Platform Approach in 2019

Here are some of the top picks for this year's best Instagram themes - use them to inspire your own Instagram approach, and stand out from the growing crowd on the platform.

By Seema Nayak • May 21, 2019

New Research Shows the Average Rates that Influencers Charge for Sponsored Posts

With influencer marketing on the rise, this new report looks at what different types of influencers are actually charging for brand partnership arrangements. 

By Andrew Hutchinson • May 21, 2019

Instagram Re-Vamps IGTV to Better Align with Rising Consumption Trends

Instagram has reformatted its IGTV long-form video platform to better align with the discovery formats on TikTok and Snapchat.

By Andrew Hutchinson • May 21, 2019

Instagram's Shutting Down its Standalone Direct Messaging App

Instagram has announced that it's shutting down its separate 'Direct' messaging app after a year or so in circulation.

By Andrew Hutchinson • May 17, 2019

Instagram Rolls Out Updated Explore Format, Including Stories Content

Instagram is rolling out some changes to its Explore tab, including Stories content, new IGTV and Shop categories and an updated layout.

By Andrew Hutchinson • May 17, 2019

Instagram Looks Set to Ramp Up its Efforts Against Apps Selling Likes and Followers

Instagram looks set to make another push to stop users purchasing followers and likes.

By Andrew Hutchinson • May 14, 2019

Instagram Separates New Likes on Posts, Adds Unfollower Stats for Creator Accounts

Instagram is testing out a couple of new audience insights tools which, while small, could provide significant benefit.

By Andrew Hutchinson • May 14, 2019

Instagram Unveils Curated @Shop Account to Showcase Online Merchants

The new account will feature community trends including fashion, beauty and home decor.

By Robert Williams • May 13, 2019

The Ultimate Guide To Getting More Views on Your Instagram Stories

Instagram Stories has become increasingly popular during the past few years. So what you should do to bring in more views?

By Robert Katai • May 10, 2019

What Happened on Social Media in April: A Round-Up

April was the month of big decisions for the major social media companies, especially for Zuckerberg's gems Facebook and Instagram. 

By Anna Bredava • May 10, 2019