LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic]

LinkedIn has shared some new advice on how brands can create more effective, engaging creative elements.

By Andrew Hutchinson • Feb. 11, 2021

LinkedIn Announces New Measures to Tackle Inherent Bias as Part of Black History Month

LinkedIn has announced a new set of measures to address racial bias in both its systems and external recruiting processes.

By Andrew Hutchinson • Feb. 8, 2021

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

10 Tips to Boost Your LinkedIn Presence in 2021

Looking to up your LinkedIn game in 2021? Here are some tips to help maximize your LinkedIn presence.

By Joe Fields • Feb. 7, 2021

LinkedIn's Advertising Business is on the Rise, While User Engagement Remains Solid

Microsoft has reported that LinkedIn revenue increased 23% in the most recent quarter, ahead of expectations.

By Andrew Hutchinson • Feb. 1, 2021

6 Tips for Measuring LinkedIn Campaign Performance [Infographic]

LinkedIn has created a downloadable six-step checklist to help marketers with their LinkedIn ad campaigns.

By Emma Wiltshire • Jan. 29, 2021

The Perfect Social Media Posting Schedule for Your Business in 2021 [Infographic]

Explore new benchmark data around the best times, days and frequency to post on social media. 

By Mark Walker-Ford • Jan. 26, 2021

LinkedIn Adds New Post Visibility and Reply Controls to Manage On-Platform Discussions

LinkedIn has added some new control features which enable users to restrict who can reply to their posts, and what they see in their feed.

By Andrew Hutchinson • Jan. 22, 2021

LinkedIn Provides Notes on Effective Campaign Measurement [Infographic]

LinkedIn has provided a new overview of key tips to help marketers slow down their campaign measurement approach - and why they should. 

By Andrew Hutchinson • Jan. 21, 2021

LinkedIn Highlights B2B Customer Engagement Strategies for 2021 [Infographic]

LinkedIn has highlighted five key customer engagement strategies for B2B marketers to consider in 2021.

By Andrew Hutchinson • Jan. 14, 2021

LinkedIn Launches 'LinkedIn Marketing Labs' to Provide Education on the Platform's Ad Tools

LinkedIn has launched a new education platform to help marketers learn more about effective use of LinkedIn ads.

By Andrew Hutchinson • Jan. 13, 2021

LinkedIn Adds Swipe-Up Links to LinkedIn Stories

LinkedIn has added a new 'swipe up' link option for LinkedIn Stories - bit it's not available to all users just yet.

By Andrew Hutchinson • Jan. 12, 2021

LinkedIn Launches New 'Jobs on the Rise' Report to Assist in Economic Recovery

LinkedIn has changed the name and focus of its 'Emerging Jobs' report to highlight rising areas of opportunity in the wake of the COVID-19 pandemic.

By Andrew Hutchinson • Jan. 12, 2021

Optimal Posting Practices for Facebook, Twitter and LinkedIn in 2021

Looking to update your approach to the major social platforms? Here are some notes on best posting practices to keep in mind.

By Andrew Hutchinson • Jan. 7, 2021

LinkedIn Shares New Usage Insights for Your 2021 Planning [Infographic]

LinkedIn has shared a new set of usage stats and insights to assist in your 2021 strategic planning.

By Andrew Hutchinson • Jan. 4, 2021

LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products

LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products.

By Andrew Hutchinson • Dec. 15, 2020

LinkedIn Begins Testing Ads in LinkedIn Stories

After launching LinkedIn Stories to all users, LinkedIn is now testing its first ads in the format.

By Andrew Hutchinson • Dec. 11, 2020

LinkedIn Adds New Company Page Roles to Provide More Management Options

LinkedIn is rolling out some new company page roles which will provide more ways for page admins to manage their presence. 

By Andrew Hutchinson • Dec. 10, 2020

LinkedIn Shares New Insights into Tech Buying Trends [Infographic]

LinkedIn has published a new report which looks at how the tech buying process has changed in 2020.

By Andrew Hutchinson • Dec. 8, 2020

LinkedIn Provides More Market Data with New 'Sales Insights'

LinkedIn is launching a new 'Sales Insights' platform to help businesses better understand emerging market shifts.

By Andrew Hutchinson • Dec. 2, 2020

Best Practices for Bidding on LinkedIn [Infographic]

LinkedIn has published a new guide to optimal bidding strategies to maximize your LinkedIn ad campaigns.

By Andrew Hutchinson • Dec. 1, 2020

25 Predictions for Social Media Marketing in 2021

After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? Here are our predictions for the year ahead. 

By Andrew Hutchinson • Nov. 30, 2020

LinkedIn Shares Listing of its Most Influential Users in 2020

LinkedIn has released its annual Top Voices list, showcasing the LinkedIn members who generated the most engagement throughout the year.

By Andrew Hutchinson • Nov. 17, 2020

LinkedIn Discovers Ad Metric Error Which Lead to Over 400k Advertisers Being Overcharged

LinkedIn has reported an error in its ad metrics which may have resulted in the overcharging of more than 400k advertisers.

By Andrew Hutchinson • Nov. 12, 2020

LinkedIn Shares Its Latest Transparency Report for the First Half of 2020

LinkedIn has released its latest Transparency Report, detailing efforts to secure user data and protect members from platform abuse during the first 6 months of 2020.

By Emma Wiltshire • Nov. 12, 2020

LinkedIn Releases New Guides to Help Marketers Maximize Their On-Platform Efforts

LinkedIn has published a new set of guides to help marketers maximize their on-platform efforts.

By Andrew Hutchinson • Nov. 9, 2020