LinkedIn Publishes New Overview of How Nonprofits Can Make Best Use of the Platform [Infographic]

LinkedIn has shared a new set of tips for nonprofits looking to use its platform to maximize their messaging.

By Andrew Hutchinson • Oct. 11, 2020

How to Maximize Your Audience Reach with LinkedIn Ads [Infographic]

LinkedIn has published a new overview of its various ad targeting options, along with tips on how to maximize your campaigns.

By Andrew Hutchinson • Oct. 6, 2020

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Reports That It's Helped 10 Million People Gain New Skills in 2020

LinkedIn has provided an update on its effort to re-train and re-skill 25 million people impacted by the COVID-19 pandemic.

By Andrew Hutchinson • Sept. 30, 2020

LinkedIn Adds New Warnings on Potentially Inappropriate Messages, Updates Guidelines on Behavior

LinkedIn has added some new prompts to alert users to potentially inappropriate behavior, while it's also updated its Professional Community Policies to address member concerns. 

By Andrew Hutchinson • Sept. 29, 2020

LinkedIn Campaign Checklist [Infographic]

Ensure you're covering all bases in your LinkedIn campaigns with this handy checklist. 

By Andrew Hutchinson • Sept. 29, 2020

LinkedIn Updates Marketing Partner Program with New Specialty Categories

LinkedIn is making it easier for marketers to find the right experts to assist them with each element of their process.

By Andrew Hutchinson • Sept. 25, 2020

LinkedIn Launches Updated Look, Makes LinkedIn Stories Available to All Users

LinkedIn is giving its platform a new look, and giving all users access to its Stories functionality.

By Andrew Hutchinson • Sept. 24, 2020

LinkedIn Shares New List of Retargeting Best Practices and Tips [Infographic]

LinkedIn has published a new guide to its various retargeting options to help you maximize your campaigns.

By Andrew Hutchinson • Sept. 17, 2020

LinkedIn Publishes Updated Guide to its Ad Targeting Options

LinkedIn has revised its Ad Targeting Guide to include a range of new options and considerations.

By Andrew Hutchinson • Sept. 14, 2020

LinkedIn May Soon Provide the Option to Add URL Links into Your LinkedIn Stories

LinkedIn is testing a new option that would enable users to add 'swipe up' URL links to their LinkedIn Stories.

By Andrew Hutchinson • Sept. 4, 2020

LinkedIn Shares New Listing of the Most Popular LinkedIn Learning Courses of 2020

LinkedIn has shared the latest listing of the most popular LinkedIn Learning courses, which, unsurprisingly, reflect a big focus on remote work.

By Andrew Hutchinson • Sept. 2, 2020

LinkedIn Adds New Staff Connection Tools Via Company Pages, New Follower Analytics Options

LinkedIn is adding some new Company Page features focused on maintaining employee connection and maximizing outreach opportunities.

By Andrew Hutchinson • Sept. 2, 2020

LinkedIn Launches 'Healthcare Hub' to Help Health Sector Marketers Maximize Opportunities [Infographic]

LinkedIn has launched a new resource to help healthcare sector marketers connect with relevant audiences on the platform. 

By Andrew Hutchinson • Sept. 1, 2020

LinkedIn Publishes New Guide on How to Use its Ad Tools for Brand Building and Lead Generation

LinkedIn has published a new guide which shows how the platform's ad options can be used for both brand building and lead-generation.

By Andrew Hutchinson • Sept. 1, 2020

LinkedIn Shares New Data on the Rising Interest in Higher Education Among US Users [Infographic]

LinkedIn has published a new report on the rising interest in higher education during the COVID-19 pandemic.

By Andrew Hutchinson • Aug. 27, 2020

LinkedIn Announces Tougher Measures Against Inappropriate Content on its Platform

LinkedIn has outlined a range of new initiatives to improve its rule enforcement efforts and ensure that its members feel safe in engaging on the platform.

By Andrew Hutchinson • Aug. 26, 2020

LinkedIn Provides New Data on US Job Market and Most In-Demand Roles

LinkedIn continues to share evolving insights into the job market as the COVID-19 pandemic drags on.

By Andrew Hutchinson • Aug. 17, 2020

LinkedIn Outlines New Process to Detect and Hide Inappropriate InMail Messages

LinkedIn has built a new system to detect harassment and unwanted advanced via its messaging platform.

By Andrew Hutchinson • Aug. 13, 2020

LinkedIn Adds New Alerts and Lead Management Options to Sales Navigator

LinkedIn is adding some new, machine learning-fueled alerts to its Sales Navigator platform, and a new tracking tool to keep tabs on past correspondence.

By Andrew Hutchinson • Aug. 12, 2020

LinkedIn Sells SlideShare for eBook Publishing Platform Scribd

LinkedIn has sold off its presentation platform SlideShare, which it acquired in 2012, to eBook publishing platform Scribd.

By Andrew Hutchinson • Aug. 12, 2020

LinkedIn Publishes New Guide on How to Make Best Use of its Platform

LinkedIn has published a new guide to help social media managers make the most of the various tools at their disposal on the platform. 

By Andrew Hutchinson • Aug. 10, 2020

LinkedIn Launches New 'In It Together' Ad Campaign in the UK

LinkedIn has launched a new ad campaign in the UK to promote its efforts to support professionals impacted by COVID-19.

By Andrew Hutchinson • Aug. 5, 2020

LinkedIn Updates Job Applicant Matching Systems to Improve Recruitment Outcomes

LinkedIn has outlined some new improvements to its job matching process, improving outcomes fr both recruiters and job seekers.

By Andrew Hutchinson • July 30, 2020

LinkedIn Publishes New Guide on Setting Your Business Up for Recovery Post COVID-19

LinkedIn has published a new guide to help businesses map out a plan for recovery post COVID-19.

By Andrew Hutchinson • July 27, 2020

LinkedIn Revenue Up 10%, Sessions Up 27%, in Latest Performance Update

LinkedIn continues to see solid overall growth, despite the slowdown in global recruitment due to COVID-19. 

By Andrew Hutchinson • July 22, 2020