10 LinkedIn Mistakes You Don't Realize You're Making

Improve your LinkedIn performance by ironing out these common platform missteps.

By Melonie Dodaro • March 21, 2019

LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences

LinkedIn has added three new ways to better target your on-platform ads, including Lookalike Audiences.

By Andrew Hutchinson • March 21, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Launches its 'Marketing Buzzwords Bracket' Ahead of March Madness

To get into the spirit of 'March Madness', LinkedIn has released its inaugural 'Buzzword Beaters' bracket, pitting the most cringe-inducing buzz terms up against each other.

By Andrew Hutchinson • March 19, 2019

How to Create a LinkedIn Company Page [Infographic]

Have you set up your LinkedIn company page correctly? Still haven't created one at all? This infographic will help.

By Andrew Hutchinson • March 12, 2019

How to Use LinkedIn's Page Analytics Tools [Infographic]

LinkedIn has published a new guide to making best use of your LinkedIn company page analytics tools.

By Andrew Hutchinson • March 5, 2019

How to Write the Perfect LinkedIn Update [Infographic]

LinkedIn has provided a new guide on how to create more engaging LinkedIn company page updates.

By Andrew Hutchinson • March 3, 2019

LinkedIn Launches New Podcast, Expanding its Editorial Efforts

LinkedIn is launching a new podcast called 'Hello Monday' which will showcase stories of professional development.

By Andrew Hutchinson • March 2, 2019

LinkedIn Adds New Tools for Job Seekers

LinkedIn has added some new tools to keep job seekers informed of newly advertised positions, and provide more context on desirable skills.

By Andrew Hutchinson • March 1, 2019

LinkedIn Marketing in 15 Minutes a Day [Checklist]

What are the key things you need to do each day to maximize the value of your LinkedIn network? Check out this list.

By Melonie Dodaro • Feb. 27, 2019

LinkedIn Expands Rollout of 'What People Are Talking About' Trending News Section

LinkedIn is giving more users access to its new trending content feature, with a big focus on Indian users. 

By Andrew Hutchinson • Feb. 27, 2019

LinkedIn Adds New Salary Insights on Job Listings, Expands Availability of Salary info

LinkedIn is expanding access to its LinkedIn salary tool, providing more insight into what you can expect to earn in advertised positions.

By Andrew Hutchinson • Feb. 27, 2019

LinkedIn Marketing Priorities in 2019 [Infographic]

LinkedIn recently asked its members about how they plan to utilize LinkedIn in 2019. Here's what they found.

By Andrew Hutchinson • Feb. 22, 2019

LinkedIn Updates Recruiter Platforms, Adds New AI Tools to Improve Matches

LinkedIn is rolling out a new update for its recruitment tools, including the addition of improved candidate matching via AI.

By Andrew Hutchinson • Feb. 14, 2019

How to Use LinkedIn's 'Content Suggestions' for Page Updates [Infographic]

LinkedIn has released an expanded guide to accompany its latest company pages update, including its new 'Content Suggestions' tool.

By Andrew Hutchinson • Feb. 13, 2019

LinkedIn Announces New Groups Features, Catering to Increased Group Engagement

LinkedIn has announced some new features for groups, with group engagement on the rise.

By Andrew Hutchinson • Feb. 13, 2019

LinkedIn Launches its Own Variation of Live-Streaming Called 'LinkedIn Live'

LinkedIn is launching its own version of on-platform live-streaming, starting in the US.

By Andrew Hutchinson • Feb. 12, 2019

LinkedIn Reaches 610 Million Members, Publishes New eBook on Social Media Management Tips

LinkedIn has released a new guide to effective social media management, with a focus on LinkedIn marketing.

By Andrew Hutchinson • Feb. 5, 2019

LinkedIn Launches 'Water Cooler' Report to Highlight the Most Popular Posts on the Platform

LinkedIn is launching a new update to provide more insight into the key topics and posts gaining traction on the platform.

By Andrew Hutchinson • Jan. 31, 2019

6 High Performing Video Content Options for LinkedIn

Video is the best performing content type on all social platforms, including LinkedIn - but what types of videos should you be creating for your LinkedIn audience?

By Becky Brooks • Jan. 30, 2019

LinkedIn's Developing its Own Form of Lookalike Audiences, According to Reports

According to reports, LinkedIn is developing its own form of Lookalike Audiences, which could help marketers maximize their on-platform ad efforts.

By Andrew Hutchinson • Jan. 29, 2019

LinkedIn Adds New Interest Targeting Options for Ad Campaigns

LinkedIn is adding over 200 professional interest categories to help brands target their on-platform campaigns.

By Andrew Hutchinson • Jan. 24, 2019

LinkedIn Unveils New Additions to Company Pages, Including Employee Insights

LinkedIn has announced some new company page functions, built on the back of its recent company page update.

By Andrew Hutchinson • Jan. 18, 2019

20 LinkedIn Tips to Help Boost Engagement

Looking to up your LinkedIn game in 2019? Here are some key notes on why you should, and tips on how to do it.

By Brad Smith • Jan. 8, 2019

LinkedIn Pages Best Practices for 2019 [Infographic]

Looking to boost your company's LinkedIn performance in 2019? Check out these key tips. 

By Andrew Hutchinson • Jan. 8, 2019

LinkedIn Improves Help Listings by Adding Contextual Prompts

LinkedIn has updated its Help Center listings, making them more convenient and practical within the user experience.

By Andrew Hutchinson • Jan. 3, 2019