An Overview of Each Platform’s AI Tools for Advertisers

AI tools are driving better response for many advertisers.

By Andrew Hutchinson • May 22, 2025

LinkedIn Faces Job Cuts as Microsoft Rationalizes Costs

LinkedIn is facing another round of job cuts as part of parent company Microsoft's broader staffing review.

By Andrew Hutchinson • May 13, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Provides Insight Into Top Opportunities for Graduates

New insights into rising graduate roles based on LinkedIn insights.

By Andrew Hutchinson • May 7, 2025

LinkedIn Launches AI-Powered Career Discovery Tools

Now, you'll be able to describe your dream job and LinkedIn will help you find it.

By Andrew Hutchinson • May 7, 2025

LinkedIn Announces New Video Ad Options at NewFronts

LinkedIn is looking to help marketers tap into rising video consumption in the app.

By Andrew Hutchinson • May 6, 2025

LinkedIn Updates Video Embeds With ‘Video Only’ Option

A handy update to LinkedIn's post embedding options.

By Andrew Hutchinson • May 6, 2025

Tariffs Loom as Significant Factor in Social Platform Earnings Reports

Trump's tariffs are set to have a significant impact on social media ad prices.

By Andrew Hutchinson • May 4, 2025

LinkedIn Takes First Steps Toward Creator Monetization With ‘BrandLink’

Expanded video ad placement options on LinkedIn. 

By Andrew Hutchinson • May 1, 2025

LinkedIn Reports Record Engagement Once Again in Latest Performance Update

The latest (limited) performance update from LinkedIn's parent company Microsoft. 

By Andrew Hutchinson • April 30, 2025

LinkedIn Enables Users To Add Secondary Names for ID Verification

Now, people who don't use their legal name online can also get their LinkedIn profile verified.

By Andrew Hutchinson • April 29, 2025

LinkedIn Shares Technical Specs and Posting Tips for Video Content

Some pointers to help maximize your LinkedIn video posts.

By Andrew Hutchinson • April 28, 2025

LinkedIn Shares Insights Into AI Adoption and Integration

New data from LinkedIn on the business benefits of AI adoption.

By Andrew Hutchinson • April 27, 2025

LinkedIn Will Enable Third Party Apps To Display Its ID Verification Markers

Adding more assurance in digital connection.

By Andrew Hutchinson • April 24, 2025

LinkedIn Launches Qualified Leads Optimization for Custom Ad Targeting

The process will enable you to define lead quality based on past campaign results.

By Andrew Hutchinson • April 22, 2025

LinkedIn Updates Premium Company Pages With New Elements

LinkedIn says that Premium Company Pages is one of its fastest-growing products.

By Andrew Hutchinson • April 22, 2025

7 Days, 7 Posts: A Simple Strategy To Grow On LinkedIn [Infographic]

Some pointers to help get your LinkedIn strategy on the right track.

By Mark Walker-Ford • April 20, 2025

LinkedIn Expands ‘Wire’ Video Promotion Option

The program enables brands to place their video ads alongside premium publisher content.

By Andrew Hutchinson • April 15, 2025

LinkedIn Gains Expanded MRC Accreditation for Video Ad Metrics

More assurance for those looking to use LinkedIn’s video ad options.

By Andrew Hutchinson • April 15, 2025

Report Looks at Best-Performing LinkedIn Post Types for 2025

Some new insights to help guide your LinkedIn posting strategy.

By Andrew Hutchinson • April 14, 2025

LinkedIn Expands Its Top-Of-Feed News Banner to More Regions

LinkedIn’s expanding its news banner to users in Australia and the U.K.

By Andrew Hutchinson • April 14, 2025

LinkedIn Launches New Mini-Site of Posting Tips

New tips for your LinkedIn content approach. 

By Andrew Hutchinson • April 13, 2025

Canva Adds LinkedIn Video Creation Templates

An easier way to create more engaging video content in the app.

By Andrew Hutchinson • April 10, 2025

LinkedIn Shares Video Creation Tips To Maximize Engagement

Some pointers from LinkedIn on how to create standout video content.

By Andrew Hutchinson • April 9, 2025

Report Looks at LinkedIn Performance Benchmarks for 2025

New insights into LinkedIn company page performance.

By Andrew Hutchinson • April 8, 2025

LinkedIn Now Enable Users To Share MP4 Videos in DMs

Now you can share video files via your LinkedIn DMs.

By Andrew Hutchinson • April 7, 2025