LinkedIn Expands ‘Wire’ Video Promotion Option

The program enables brands to place their video ads alongside premium publisher content.

By Andrew Hutchinson • April 15, 2025

LinkedIn Gains Expanded MRC Accreditation for Video Ad Metrics

More assurance for those looking to use LinkedIn’s video ad options.

By Andrew Hutchinson • April 15, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Report Looks at Best-Performing LinkedIn Post Types for 2025

Some new insights to help guide your LinkedIn posting strategy.

By Andrew Hutchinson • April 14, 2025

LinkedIn Expands Its Top-Of-Feed News Banner to More Regions

LinkedIn’s expanding its news banner to users in Australia and the U.K.

By Andrew Hutchinson • April 14, 2025

LinkedIn Launches New Mini-Site of Posting Tips

New tips for your LinkedIn content approach. 

By Andrew Hutchinson • April 13, 2025

Canva Adds LinkedIn Video Creation Templates

An easier way to create more engaging video content in the app.

By Andrew Hutchinson • April 10, 2025

LinkedIn Shares Video Creation Tips To Maximize Engagement

Some pointers from LinkedIn on how to create standout video content.

By Andrew Hutchinson • April 9, 2025

Report Looks at LinkedIn Performance Benchmarks for 2025

New insights into LinkedIn company page performance.

By Andrew Hutchinson • April 8, 2025

LinkedIn Now Enable Users To Share MP4 Videos in DMs

Now you can share video files via your LinkedIn DMs.

By Andrew Hutchinson • April 7, 2025

LinkedIn Tests Video Trends to Encourage Member Engagement

LinkedIn has seen a big rise in video engagement of late.

By Andrew Hutchinson • April 6, 2025

LinkedIn Shares Tips on How To Run Live Events

Some tips on how to make the most of LinkedIn’s live events.

By Andrew Hutchinson • April 1, 2025

LinkedIn Clarifies Premium Trial Eligibility

LinkedIn says that users aren’t necessarily eligible for a free Premium trial every year. 

By Andrew Hutchinson • March 31, 2025

The Best Time to Post in 2025, Based on 30K Brands and Creators

New insights to help guide your social posting strategy.

By Andrew Hutchinson • March 31, 2025

LinkedIn Rolls Out Improvements for Campaign Manager

The new updates will provide more guidance in your LinkedIn campaign planning.

By Andrew Hutchinson • March 25, 2025

LinkedIn Adds Calendly Integration for Profile CTA Buttons

An easy way for profile visitors to book meetings direct.

By Andrew Hutchinson • March 20, 2025

LinkedIn Outlines How To Run Live Video Events in the App via Zoom

A potentially valuable consideration for your LinkedIn strategy.

By Andrew Hutchinson • March 19, 2025

LinkedIn Shares Top Job Skills on the Rise

New insights into the top skills that are getting more attention from employers.

By Andrew Hutchinson • March 19, 2025

LinkedIn Adds Another In-App Puzzle Game

LinkedIn says that 80% of games players return to the game within a week.

By Andrew Hutchinson • March 18, 2025

LinkedIn Shares Video Tips and Insights in New Newsletter

The newsletter will provide video usage insights and updates.

By Andrew Hutchinson • March 17, 2025

LinkedIn Shares Insights Into AI Adoption Among B2B Sellers

New data on the adoption of AI tools among B2B sellers.

By Andrew Hutchinson • March 16, 2025

LinkedIn Shares Insights Into How Marketers Can Connect With SMBs

New insights on how to maximize your opportunities with SMBs.

By Andrew Hutchinson • March 13, 2025

8 Tips To Improve Your LinkedIn Approach [Infographic]

Some handy pointers for your LinkedIn approach. 

By Andrew Hutchinson • March 12, 2025

LinkedIn Expands AI-Powered Ad Targeting Tools

LinkedIn’s ‘Predictive Audiences’ use a combination of AI and manual input to optimize ad performance.

By Andrew Hutchinson • March 11, 2025

LinkedIn Continues To Add European Users

LinkedIn’s DSA report provides insight into the platform’s actual active users.

By Andrew Hutchinson • March 6, 2025

LinkedIn Opens New Experience Center in London

A new way to experience LinkedIn.

By Andrew Hutchinson • March 5, 2025