Snapchat Adds 'Sounds' Option to Include Song Clips within Snaps

After initial testing in Australia and New Zealand, Snapchat is now giving all iOS users access to its 'Sounds' option to add music tracks to their Snaps. 

By Andrew Hutchinson • Oct. 15, 2020

Snapchat Announces AR Support for Apple's New LiDAR Capability for iPhone 12

Snapchat will be among the first companies to utilize Apple's new LiDAR vision mapping technology built into the iPhone 12.

By Andrew Hutchinson • Oct. 14, 2020

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Shares New Research into Evolving Approaches to Education

Snapchat has shared some new insights into how students feel about education in light of COVID-19.

By Andrew Hutchinson • Oct. 13, 2020

Snapchat Launches First 'Local Lens' Collaborative AR Experience in London

Snapchat has launched its first 'City Painter' Local Lens project in Carnaby Street, London.

By Andrew Hutchinson • Oct. 12, 2020

New Report Finds Snapchat, TikTok Outpace Instagram in Teen Popularity

A new survey conducted by research firm Piper Sandler has found that Snapchat is the most popular app among teen users in the US, followed by TikTok.

By Andrew Hutchinson • Oct. 7, 2020

Snapchat Launches 'First Commercial' High Impact Ad Option to All Advertisers in the US and UK

After several months of testing, Snapchat is launching its 'First Commercial' ad option to businesses in the US and UK.

By Andrew Hutchinson • Oct. 6, 2020

Snapchat Shares New Insight into Snapchatter Discussion Around the Return of Sports [Infographic]

The return of sports has been a welcome distraction for many, and a new report from Snapchat underlines the value of sports for younger audiences. 

By Andrew Hutchinson • Sept. 18, 2020

Snapchat Reports that 400k People Have Already Registered to Vote via its In-App Tools

Snapchat's in-app voting push is having an impact, with over 400k people signing on to vote already via the app.

By Andrew Hutchinson • Sept. 15, 2020

Snapchat Publishes New Research on Brand and Content Preferences Among Gen Z Consumers

Snapchat recently commissioned Kantar to conduct new research into the brand and content preferences of Gen Z, revealing some valuable marketing insights.

By Andrew Hutchinson • Sept. 10, 2020

Snapchat Looks to Expand Off-Platform Sharing Options to Expand Audience Reach

Snapchat is working on some new ways to share content, both within and outside the app itself.

By Andrew Hutchinson • Aug. 18, 2020

Snapchat Adds Lenses Inspired by TikTok Dance Trends to Boost Exposure for its AR Offerings

Snapchat is looking to increase awareness of its AR Lenses by piggybacking on the popularity of TikTok dance trends.

By Andrew Hutchinson • Aug. 13, 2020

Snapchat Adds New Voter Registration Tools Ahead of the 2020 US Election

Snapchat is rolling out some new voter registration tools as part of its efforts to encourage civic participation among its user base.

By Andrew Hutchinson • Aug. 6, 2020

Snapchat Updates Audience Reach Insights with Regional Audience Counts

Snapchat has provided some new insights into its regional audience reach as part of an update to its Snap Focus education program.

By Andrew Hutchinson • Aug. 4, 2020

Snapchat's Working on a New Option to Add Popular Music Clips to Your Snaps

Snapchat's working on a new option that will enable users to add popular music clips to their Snaps.

By Andrew Hutchinson • Aug. 3, 2020

Snapchat Launches New Campaign to Highlight Its Potential for Businesses

Snapchat has launched its first-ever B2B marketing campaign, highlighting the promotional potential of the platform.

By Andrew Hutchinson • Aug. 3, 2020

Snapchat Highlights Usage Trends to Mark International Friendship Day

Snapchat has published a new listing of usage stats to celebrate International Friendship Day.

By Andrew Hutchinson • July 30, 2020

Snapchat Publishes First-Ever 'CitizenSnap' Report Which Outlines its Contributions to Societal Improvement

Snapchat has released its first ever CitizenSnap report, which looks at the company's efforts to improve in key areas of societal benefit.

By Andrew Hutchinson • July 30, 2020

Snapchat Publishes New Study into Evolving Video Consumption Behaviors

Snapchat has published a new study which looks at evolving video consumption behaviors, and how businesses can align their content efforts with these shifts.

By Andrew Hutchinson • July 29, 2020

Microsoft Taps into the Popularity of Snapchat Lenses for Major New Xbox Campaign

Microsoft has launched a major new AR campaign on Snapchat to promote its coming Xbox Series X titles.

By Andrew Hutchinson • July 24, 2020

Snapchat Adds 9 Million More Daily Active Users in Q2, Reports 17% Increase in Revenue

Snapchat has reported its Q2 2020 numbers, showing increases in both users and revenue in the period.

By Andrew Hutchinson • July 21, 2020

Snapchat Launches Meditation Tool from HeadSpace, the First of its New Mini-Apps

Snapchat has today launched a new guided medication mini-app, the first of its Snapchat Minis which will enable developers to build new experiences within the app.

By Andrew Hutchinson • July 20, 2020

Snapchat Adds Brand Profiles as it Looks to Expand its Business Appeal

Snapchat is rolling out new brand profiles, providing more ways for brands to connect with Snapchatters in-app.

By Andrew Hutchinson • July 15, 2020

Snapchat Tests TikTok-Like UX with Vertical Scrolling in Discover

Snapchat has confirmed that it's testing a new, TikTok-like format for scrolling through Discover Snaps.

By Andrew Hutchinson • July 13, 2020

Snapchat Shares New Data on Sports Engagement Among Users

Snapchat has published new research into how users engage with sports content in the app.

By Andrew Hutchinson • July 7, 2020

Snapchat Launches New Shoppable AR 'Try-On' Campaign with Gucci Shoes

Snapchat has launched its firs Shoppable AR ad, with a new campaign from Gucci.

By Andrew Hutchinson • June 29, 2020