Snapchat Publishes New Study into Evolving Video Consumption Behaviors

Snapchat has published a new study which looks at evolving video consumption behaviors, and how businesses can align their content efforts with these shifts.

By Andrew Hutchinson • July 29, 2020

Microsoft Taps into the Popularity of Snapchat Lenses for Major New Xbox Campaign

Microsoft has launched a major new AR campaign on Snapchat to promote its coming Xbox Series X titles.

By Andrew Hutchinson • July 24, 2020

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Adds 9 Million More Daily Active Users in Q2, Reports 17% Increase in Revenue

Snapchat has reported its Q2 2020 numbers, showing increases in both users and revenue in the period.

By Andrew Hutchinson • July 21, 2020

Snapchat Launches Meditation Tool from HeadSpace, the First of its New Mini-Apps

Snapchat has today launched a new guided medication mini-app, the first of its Snapchat Minis which will enable developers to build new experiences within the app.

By Andrew Hutchinson • July 20, 2020

Snapchat Adds Brand Profiles as it Looks to Expand its Business Appeal

Snapchat is rolling out new brand profiles, providing more ways for brands to connect with Snapchatters in-app.

By Andrew Hutchinson • July 15, 2020

Snapchat Tests TikTok-Like UX with Vertical Scrolling in Discover

Snapchat has confirmed that it's testing a new, TikTok-like format for scrolling through Discover Snaps.

By Andrew Hutchinson • July 13, 2020

Snapchat Shares New Data on Sports Engagement Among Users

Snapchat has published new research into how users engage with sports content in the app.

By Andrew Hutchinson • July 7, 2020

Snapchat Launches New Shoppable AR 'Try-On' Campaign with Gucci Shoes

Snapchat has launched its firs Shoppable AR ad, with a new campaign from Gucci.

By Andrew Hutchinson • June 29, 2020

Snapchat Outlines Key Topics and Trends on the Rise in New Report [Infographic]

Snapchat has published a new trends report, which highlights all the key topics that have seen increased discussion among Snapchatters in the first half of 2020.

By Andrew Hutchinson • June 25, 2020

Snapchat Publishes New Data on How its Users are Responding to COVID-19

Snapchat has published a new report which looks at how Snapchatters are responding to the COVID-19 pandemic.

By Andrew Hutchinson • June 24, 2020

Snapchat Launches New 'Snap Focus' Advertising Education Courses

Snapchat has launched a new set of education courses to help marketers get the most out of its various ad options.

By Andrew Hutchinson • June 15, 2020

Snapchat Announces Action Bar, Voice Activated Lenses, News Updates and More at Partner Summit

Snapchat has announced a range of coming features at its 2020 Snap Partner Summit, including advances in AR, new UX features, featured map listings and lots more.

By Andrew Hutchinson • June 11, 2020

Snapchat Provides an Overview of its New Video Conversion Tool

Snapchat has provided an overview of its handy new video conversion tool, which enables you to edit your video content into Snapchat's preferred vertical presentation format.

By Andrew Hutchinson • June 10, 2020

Snapchat Makes its 'Dynamic Ads', Which Simplify Product Display, Available in More Regions

After first launching them last October, Snapchat is now making its Dynamic Ads available in all markets.

By Andrew Hutchinson • June 3, 2020

Snapchat Removes President Trump's Account from Discover Due to Comments About the #BlackLivesMatter Protests

Snapchat has removed US President Donald Trump's account from its Discover surfaces amid concerns over Trump's remarks about the #BlackLivesMatter protests.

By Andrew Hutchinson • June 3, 2020

Snapchat Announces Online Partner Summit for June

Snapchat will host a virtual partner summit on June 11th, where it will announce a range of new product features and platform updates.

By Andrew Hutchinson • May 28, 2020

Data Shows Snapchat is Highly Influential in Getting Younger People to Vote

New research has shown that Snapchat users are more likely to be politically engaged, while on-platform campaigns have directly lead to increases in voter participation.

By Andrew Hutchinson • May 14, 2020

Snapchat Updates Analytics Layout, Adds 'Quoting' Option to Respond to Replies

Snapchat has rolled out an update to its in-app analytics layout, and added a new 'Quoting' feature to respond to replies in your Story.

By Andrew Hutchinson • May 14, 2020

Snapchat Announces New Resources to Assist Users Dealing with Domestic Violence

Snapchat has partnered with the National Network to End Domestic Violence to provide new resources for Snapchatters who are dealing with domestic abuse.

By Andrew Hutchinson • May 11, 2020

Snapchat Shares New Data on User Purchase Intent During the Back to School Period [Infographic]

Snapchat has provided a new set of insights into what its users are looking to buy ahead of going back to class.

By Andrew Hutchinson • May 5, 2020

Snapchat Launches New Spin Painting Lens with Artist Damian Hirst to Raise Funds for COVID-19

Snapchat has launched a new Lens, in conjuction with British artists Damien Hirst, which aims to raise funds for Partners in Health.

By Andrew Hutchinson • May 4, 2020

Snapchat Taps Into the Rising Popularity of Its Snap Camera for New AR Campaigns

With usage of its Snap Camera add-on rising amid the COVID-19 lockdowns, Snapchat is working with brands on new, integrated AR campaigns.

By Andrew Hutchinson • April 29, 2020

Snapchat Publishes New Research into How Snapchatters Are Adapting to COVID-19

Snapchat has published new research into how its audience is dealing with the COVID-19 pandemic, and how they're feeling about its longer-term impacts.

By Andrew Hutchinson • April 28, 2020

Snapchat Launches New Premium Ad Options, Adds Vertical Video Conversion Tool

Snapchat is launching a new ad offering that will enable marketers to purchase the first ad slot in Snap's rising, TV-like programs.

By Andrew Hutchinson • April 28, 2020

Snapchat Posts Increases in Both Users and Revenue in Q1 2020 Report

Snap Inc. has posted its Q1 2020 report, showing stable increases in both overall active users and revenue.

By Andrew Hutchinson • April 22, 2020