Snapchat Publishes New Report on Opportunities for Automotive Marketers on the Platform

Snapchat has published a new report which provides insights into car buying trends among Snapchat users.

By Andrew Hutchinson • Aug. 19, 2019

Snapchat Announces New Version of Spectacles, with Improved Camera Capacity

Snapchat has announced another new version of its Spectacles, camera-enabled sunglasses, though full AR functionality is still not available.

By Andrew Hutchinson • Aug. 14, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Releases Holiday Marketing Insights Guide to Assist with Strategic Planning

Snapchat has released a new guide to help marketers plan their Snap ad campaigns for the upcoming holiday season.

By Andrew Hutchinson • Aug. 9, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has published the latest edition of its 'Snap Chatter' trends report, which highlights key topics of discussion across its network.

By Andrew Hutchinson • Aug. 6, 2019

Snapchat Launches New, Streamlined Ad Creation Process

Snapchat has launched a new, simplified ad creation process, making it easier to create quick Snap campaigns.

By Andrew Hutchinson • Aug. 1, 2019

Snapchat Launches Major New Ad Campaign Around the Theme of Connecting Friends

Snapchat is launching its first ever global marketing campaign which will promote the app's capacity to connect close friends.

By Andrew Hutchinson • July 31, 2019

Snapchat Reports Increases in Both Users and Revenue in Q2 Update

Snapchat has released its Q2 2019 performance update, showing solid increases in both revenue and users.

By Andrew Hutchinson • July 24, 2019

Snapchat's Testing a New, Dedicated Tab for its Exclusive Snap Shows

Snapchat is looking to boost viewership of its exclusive Snap Shows, with a new tab dedicated specifically to its owned content.

By Andrew Hutchinson • July 16, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest 'Snap Chatter' report, which looks at the key topics gaining momentum in discussions across the platform. 

By Andrew Hutchinson • July 3, 2019

Snapchat Launches Bitmoji Tennis, Adding to Gaming Options

Snapchat has launched a new Bitmoji tennis game, its next step into interactive gaming. 

By Andrew Hutchinson • July 2, 2019

Snapchat Launches 'Friendship Report' to Highlight the Importance of Close Connections

Snapchat has released a new research report which looks at the importance of friendship in connecting, and how that relates to online behaviors.

By Andrew Hutchinson • June 26, 2019

Snapchat's 'Stranger Things' Lens Highlights Potential of Landmarkers' Option

The latest promotion for Stranger Things on Snapchat highlights the platforms new 'Landmarkers' Lens option.

By Andrew Hutchinson • June 25, 2019

Snapchat Publishes New Guide to Major Events and How Brands Can Tap into Them

Snapchat has published a new guide to all the major events of the year, and how brands can tap into each to maximize their campaigns.

By Andrew Hutchinson • June 18, 2019

Snapchat Publishes New Research on Gen Z, and How Brands Can Connect with Them

Snapchat has published two new reports on the habits, behaviors and key social media usage trends among Generation Z users. 

By Andrew Hutchinson • June 14, 2019

Snapchat Sees Massive Increase in Downloads Following Launch of Gender-Swap and Baby Lenses

Snapchat's recently launched baby and gender-swap Lenses have sparked a significant increase in app downloads.

By Andrew Hutchinson • June 12, 2019

Snapchat's Testing a New 'Multi-Snap' Feature, Event Invites and New Sticker Options

Snapchat's working on a couple of new updates, including in-app event pages and a new 'Multi-Snap' option.

By Andrew Hutchinson • June 11, 2019

Snapchat's Working on a New 'Join Group Chat' Sticker - Just Like Instagram

Snapchat is working on a new sticker option that would enable viewers to join a group chat - which Instagram is also developing. 

By Andrew Hutchinson • June 8, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest 'Snap Chatter' trends report, highlighting all the key discussion points among Snapchat users in May 2019.

By Andrew Hutchinson • June 8, 2019

Snapchat Launches New Game from FarmVille Creator Zynga

Snapchat has announced its first big gaming push with a new, group shooter game from Zynga.

By Andrew Hutchinson • June 6, 2019

Snapchat's New-Style TV Shows are Seeing Millions of Viewers

Snapchat says that some of its more popular Snap Originals shows are seeing audiences in the 28 million+ range.

By Andrew Hutchinson • May 31, 2019

Snapchat's Working on New Music Rights Deals to Enable Users to Add Songs to Their Snaps

Feeling the pinch from TikTok, Snapchat is working to establish new music rights deals with the major labels.

By Andrew Hutchinson • May 25, 2019

Snapchat Publishes New Report on Optimal Ad Frequency to Drive Recall and Action

Snapchat has published a new research report which looks at how many times consumers need to see ad content before being inspired to take action.

By Andrew Hutchinson • May 16, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest listing of trending discussions on the platform, which may help you better target your Snap marketing strategy. 

By Andrew Hutchinson • May 5, 2019

Snapchat Announces New Shopify Ads Integration, Expanding Advertising Opportunities

Snap Inc. has announced a new advertising partnership with Shopify which will enable small businesses to purchase ads on Snapchat.

By Andrew Hutchinson • April 30, 2019

Snapchat Announces Bitmoji Characters for Snap Games to Add More Personalization

Snapchat is adding a new option which will enable users to add their own Bitmoji avatars as playable characters in Snap games.

By Andrew Hutchinson • April 26, 2019