13 Tips for a Spectacular Snapchat Strategy [Infographic]

Looking to boost your performance on Snapchat? Check out these tips. 

By Mark Walker-Ford • Jan. 25, 2020

Snapchat Signs New Deal with NBC to Air Daily Shows Covering the 2020 Tokyo Olympics

Snapchat will air four exclusive Olympics shows each day during the 2020 Tokyo games.

By Andrew Hutchinson • Jan. 24, 2020

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has published its latest 'Snap Chatter' trends report, highlighting the key topics gaining traction based on mentions in conversations within the app. 

By Andrew Hutchinson • Jan. 10, 2020

Snapchat and TikTok are Both Reportedly Working on New 'Deepfake' Type Features

Both Snapchat and TikTok have made moves towards building advanced 'deepfake' type tools, which could point to the next big social media trend.

By Andrew Hutchinson • Jan. 4, 2020

Snapchat's Coming 'Bitmoji TV' Will Feature Your Bitmoji Character in an Animated Series

Snapchat is looking to bring users' Bitmoji characters to life with a new option called 'Bitmoji TV'.

By Andrew Hutchinson • Jan. 2, 2020

Snapchat Outlines Rising Trends for 2020 in New Report [Infographic]

Snapchat has outlined a list of key trends which are gaining momentum on the platform as we head into the new year.

By Andrew Hutchinson • Dec. 22, 2019

Snapchat Tests New Image Recognition-Triggered Ads with Popular Brand Logos

Snapchat is testing out a new ad format which enables users to scan a brand logo to unlock a related AR experience.

By Andrew Hutchinson • Dec. 20, 2019

Snapchat Launches New, Interactive Ad Format, New Competitive Game Features

Snapchat has launched an interesting new 'reaction' movie preview ad option, as well as some new, interactive Snap Games features.

By Andrew Hutchinson • Dec. 18, 2019

Snapchat Offers Holiday Marketing Tips for App Developers [Infographic]

Snapchat has provided some new tips for those looking to maximize their app marketing efforts in the holiday period.

By Andrew Hutchinson • Dec. 17, 2019

Snapchat Adds Swipe-Up to Call Ad Option in the Middle East

Snapchat has added a new option to its 'Swipe Up' ad CTA, with 'Swipe Up to Call' ads driving direct phone calls from the app.

By Andrew Hutchinson • Dec. 13, 2019

Snapchat Begins Testing 'Cameo' Mode, Which Inserts Your Image into GIFs

Snapchat has begun testing a new video mode called Cameo, which enables users to insert their face into GIFs.

By Andrew Hutchinson • Dec. 10, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its final 'Snap Chatter' trend update of 2019, covering all the key topics seeing increased mention volume across the app in the last month.

By Andrew Hutchinson • Dec. 7, 2019

20 Predictions for Social Media Marketing in 2020

Where is the social media sector headed in the next year? Here are 20 predictions to help in your consideration and planning.

By Andrew Hutchinson • Dec. 3, 2019

Snapchat Publishes New Guide for Auto Marketers on the Platform

Snapchat has published a new guide to help auto marketers make the most of its platform's ad tools. 

By Andrew Hutchinson • Dec. 3, 2019

Snapchat Shares Gen Z Shopping Insights Ahead of the Holiday Season [Infographic]

Snapchat has published a new set of insights into the shopping habits of younger consumers.

By Andrew Hutchinson • Nov. 21, 2019

Snapchat looks to Stay Ahead of its AR Competition with $750k for Lens Creators

Snapchat recently announced that it will pay out $750,000 to its top augmented reality stars in 2020.

By Andrew Hutchinson • Nov. 20, 2019

Snapchat Adds Extended Mid-Roll Video Ad Option

Snapchat will now enable advertisers to upload 3-minute mid-roll video ads, skippable after 6 seconds. 

By Andrew Hutchinson • Nov. 19, 2019

Snapchat Publishes New Insights into Snapchat User Buying Behavior [Infographic]

As we head into the holiday season, Snapchat has published some new data on how Snap users research and buy, and how to reach them via the app.

By Andrew Hutchinson • Nov. 14, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released its latest 'Snap Chatter' trends report, highlighting the key topics gaining momentum among Snapchat users.

By Andrew Hutchinson • Nov. 6, 2019

Snapchat Adds New, Free Drawing AR Option Within the App

Snapchat has added a new option which enables users to create 3D, AR effects in free draw mode within the app.  

By Andrew Hutchinson • Oct. 31, 2019

Snapchat Adds Seven Million Users, Posts Higher Revenue in Q3

Snapchat has posted its Q3 2019 update, reaching 210 million daily active users and showing strong signs in revenue growth.

By Andrew Hutchinson • Oct. 23, 2019

Snapchat Launches 'Dynamic Ads' Which Will Create Ads Based on Uploaded Product Catalogs

Snapchat has launched a new ad offering which will optimize your campaign based on uploaded product listings.

By Andrew Hutchinson • Oct. 18, 2019

Reddit Launches New Content Sharing Integration with Snapchat

Reddit is launching a new integration with Snapchat which will enable Snap users to link back to Reddit content via new stickers.

By Andrew Hutchinson • Oct. 15, 2019

Snapchat Enables In-Game Purchases for First Time in New Campaign with Adidas

Snapchat's looking to lean further into gaming with a new ad campaign which enables product purchases via a game.

By Andrew Hutchinson • Oct. 8, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Looking to get a finger on the pulse of what's trending among the youth? Check out Snapchat's latest 'Snap Chatter' trends update.

By Andrew Hutchinson • Oct. 5, 2019