Snap Inc. Reports Improved Usage and Revenue in Q1 '19 Update

Snap Inc. has posted its Q1 2019 report, showing increases in both revenue and usage.

By Andrew Hutchinson • April 24, 2019

Snapchat's New Creator Profiles are Now Appearing in the App

After previewing their Creator Profiles at the recent Snap Partner Summit, some users have now reported seeing them in the app.

By Andrew Hutchinson • April 20, 2019

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Publishes New Report on the Evolution of Video Consumption

Snapchat has published a new report which looks at how video consumption behavior is changing, and how its app is catering to the trend.

By Andrew Hutchinson • April 16, 2019

Report Predicts Snapchat Usage will Continue to Decline in the US

eMarketer's latest trend reports predict an ongoing decline in Snapchat usage in the US this year, before stabilizing in 2020.

By Andrew Hutchinson • April 11, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released the latest version of its monthly 'Snap Chatter' trends report, covering the key topics gaining discussion momentum in the app.

By Andrew Hutchinson • April 9, 2019

Snapchat Launches Updated, Faster Android Version

Snapchat has released an updated version for Android, which will help the app expand its opportunities, and gain more users.

By Andrew Hutchinson • April 9, 2019

Snapchat Announces a Range of New Tools at its First Ever Partner Summit

Snapchat has hosted its first ever Partner Summit, outlining a range of new tools and features for the app.

By Andrew Hutchinson • April 5, 2019

Snapchat's Testing New Snap Map Tools and Mention Stickers

Snapchat is working on some new tools for its maps feature, including a 'Passport' tool to track where you've been.

By Andrew Hutchinson • April 3, 2019

Snapchat Launches First Voice-Activated Promoted Lens for Upcoming Movie 'Shazam'

Snapchat has launched a new, voice-activated lens as part of a new promotion for the movie 'Shazam'.

By Andrew Hutchinson • March 22, 2019

Snapchat Will Reportedly Launch a New, In-App Gaming Platform Next Month

Snapchat looks set to unveil its new gaming platform, which will provide another avenue for the company to generate revenue.

By Andrew Hutchinson • March 16, 2019

Google's Adding New, Advanced AR Masks to YouTube Stories

Google has outlined its advanced AR effects process, which it will use to power new creative tools for YouTube Stories.

By Andrew Hutchinson • March 9, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

What were Snapchat users talking about in February? Check out the latest 'Snap Chatter' trends report.

By Andrew Hutchinson • March 7, 2019

Snapchat Launches Beta Test in Eight Different Languages

Snapchat is testing out new language compatibility as it seeks to expand its business horizons.

By Andrew Hutchinson • March 6, 2019

Snapchat Launches Updated Snap Ads Education Courses for Marketers

Snapchat has updated its 'Snapchat Explore' platform education course to help marketers get a better understanding of its ad options.

By Andrew Hutchinson • Feb. 27, 2019

Snapchat Releases New Report on User Behavior in Relation to Entertainment [Infographic]

Snapchat has released a new report which looks at usage habits around cinema visits, which reveals some interesting insights.

By Andrew Hutchinson • Feb. 14, 2019

Snapchat Launches Virtual Art Gallery for Black History Month

Snapchat has launched a new AR Millennial art exhibition to celebrate Black History Month.

By Andrew Hutchinson • Feb. 12, 2019

Snapchat Holds Steady on Usage, Improves Revenue in Latest Earnings Report

Snapchat has released its full year 2018 earnings report, with revenue rising and usage behaviors stabilizing from last update.

By Andrew Hutchinson • Feb. 6, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released the latest version of its 'Snap Chatter' trends report, which looks at the key topics of discussion among users.

By Andrew Hutchinson • Feb. 5, 2019

Snapchat Releases Latest Update of Trending Topics on the Platform [Infographic]

Snapchat has released the latest version of its 'Snap Chatter' trends report, which looks at the key topics of discussion among users.

By Andrew Hutchinson • Jan. 10, 2019

Snapchat Releases New Report on How and Why People Use Different Social Apps

Snapchat has released a new study which looks at the emotional impact of using different social apps, and when users are most likely to turn to each.

By Andrew Hutchinson • Jan. 9, 2019

Snapchat Releases Trend Predictions for 2019

Snapchat has released a new listing of trend predictions for 2019, based on on-platform discussion over the last 12 months.

By Andrew Hutchinson • Jan. 3, 2019

The 2019 Social Media Image Optimization Guide [Infographic]

Make sure your social media visuals look their best with this updated guide to optimal social platform image dimensions. 

By Irfan Ahmad • Jan. 2, 2019

Instagram's Testing New Account Features Specifically Aimed at Influential Users

Instagram is reportedly testing a range of new features for high-profile users, helping to increase appeal with influencers.

By Andrew Hutchinson • Dec. 12, 2018

Snapchat Lets You Virtually Try on the Latest Adidas Sneakers in New AR Promotion

Snapchat has launched a new AR integration with Adidas which enables you to virtually try on a new pair of shoes.

By Andrew Hutchinson • Dec. 12, 2018

Snapchat Launches 'Solutions in a Snap' Ad Overview Series

Snapchat has launched a new video series to help educate advertisers on the range of ad options it has available, and how to use them to best effect.

By Andrew Hutchinson • Dec. 11, 2018