Snapchat Launches New Premium Ad Options, Adds Vertical Video Conversion Tool

Snapchat is launching a new ad offering that will enable marketers to purchase the first ad slot in Snap's rising, TV-like programs.

By Andrew Hutchinson • April 28, 2020

The Best Times to Post on Social Media During COVID-19 [Report]

Sprout Social has published an updated listing of the best times to post to each social platform, based on usage changes amid the COVID-19 lockdowns.

By Andrew Hutchinson • April 28, 2020

TikTok Tests eCommerce Potential with 'Small Gestures' Virtual Gift-Giving Process

TikTok has launched a new 'Small Gestures'' initiative, which enables users to allocate free gifts to others from within the app.

By Andrew Hutchinson • April 25, 2020

New Twitter Data Underlines the Emergence of Gaming - and Marketers Need to Take Note

Twitter has seen a massive increase in gaming-related conversation, as gaming, more broadly, continues to grow.

By Andrew Hutchinson • April 25, 2020

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

Facebook CEO Mark Zuckerberg has outlined a range of new video tools that Facebook is adding across its apps to meet demand during COVID-19.

By Andrew Hutchinson • April 24, 2020

Instagram Provides Tips on How Brands Can Use Stories to Connect With Audiences Amid COVID-19

Instagram has provided a new set of tips on how brands can use Instagram Stories to stay connected with their audiences amid the COVID-19 lockdowns.

By Andrew Hutchinson • April 24, 2020

4 Ways COVID-19 is Affecting Millennial and Gen Z Consumers [Infographic]

Digital analytics provider Perksy has conducted a new study into how COVID-19 is impacting Millennial and Gen Z approaches to products.

By Andrew Hutchinson • April 24, 2020

#SMTLive Recap: All About Live Streaming

In our most recent lockdown #SMTLive Twitter chat, we discussed all things streaming, which has taken on much more relevance of late.

By Phoebe Bain • April 24, 2020

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19

Video watch time is up, while people are generally still open to brand messaging, according to the latest COVID-19 usage insights from Twitter.

By Andrew Hutchinson • April 23, 2020

TikTok Now Enables Web Login, Including Access to Analytics and Video Uploads via Desktop

TikTok now provides an option to login to the platform via desktop PCs, which could make it easier for social media managers to maintain their TikTok presence.

By Andrew Hutchinson • April 23, 2020

Pinterest Highlights New Resources to Help Businesses Maximize Their Pin Presence

With Pinterest usage booming, the platform has outlined a range of new resources to help businesses make the most of their on-platform efforts.

By Andrew Hutchinson • April 23, 2020

Instagram's Working on New Stickers That Would Enable Users to Promote Business Profiles in Stories

Instagram is reportedly working on a new Stories sticker which would enable users to share a business profile with their followers.

By Andrew Hutchinson • April 22, 2020

Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process.

By Andrew Hutchinson • April 22, 2020

YouTube's Looking to Add More Brand Safety Controls, and More Insight Options for Creators

YouTube's looking to add more options for brands to stop their ads being displayed alongside "unsuitable" content.

By Andrew Hutchinson • April 22, 2020

Pinterest Search Trends During COVID-19 [Infographic]

With usage rising amid COVID-19, Tailwind has published a new listing of Pinterest search trends to help you tap into the latest shifts. 

By Andrew Hutchinson • April 21, 2020

Content Marketing KPIs: Which Ones Should You Track? [Infographic]

Are you tracking the right metrics in alignment with your brand goals? Here's a listing of key KPIs to consider.

By Gaurav Sharma • April 21, 2020

Top YouTube Statistics That Matter In 2020 [Infographic]

Here are some key YouTube insights to help inform your strategic approach to the web's largest video platform. 

By Chintan Zalani • April 19, 2020

How Different Generations of Consumers Use Social Media [Infographic]

Where is your audience spending its social media time, and finding out about new products? Animoto recently conducted a survey to find out. 

By Jess Rozario-Ospino • April 19, 2020

Facebook Publishes New Marketing Insights Around Ramadan

Facebook has provided a new collection of insights to help marketers looking to connect with audiences around Ramadan. 

By Andrew Hutchinson • April 18, 2020

Snapchat Provides Tips for Creating Effective AR Experiences as Lens Usage Increases

With  a 37% increase in Snaps being sent with a Lens AR experience, Snapchat has provided some tips to help brands create their own AR promotions.

By Andrew Hutchinson • April 17, 2020

Pinterest Expands Partner Program to Help More Brands Maximize Their Pin Efforts

Pinterest has expanded its marketing partners program, with new additions available to provide assistance with on-platform advertising, eCommerce and creative. 

By Andrew Hutchinson • April 17, 2020

Pinterest Outlines Rising Trends Amid COVID-19 Lockdowns

Pinterest has published a new listing of rising trends amid rising use in the COVID-19 lockdowns.

By Andrew Hutchinson • April 17, 2020

Twitter Shares Key Video Best Practices to Maximize Engagement

Twitter has released a new set of insights into how Twitter users are engaging with video content, and what that means for video advertisers.

By Andrew Hutchinson • April 17, 2020

Snapchat Launches New COVID-19 Business Resource Center to Assist Marketers With Campaigns

Snapchat has launched a new set of business resources to assist marketers during the COVID-19 pandemic.

By Andrew Hutchinson • April 16, 2020

Twitter Publishes New Research on What Consumers Want to See from Brands During COVID-19

Twitter recently conducted a user survey to find out more about what they want, and expect, from brands in their communications during the COVID-19 pandemic. 

By Andrew Hutchinson • April 16, 2020