9 Social Media Goals to Help Boost Your Strategy in 2020

Looking to tap into the latest trends, and maximize your social media marketing performance in 2020? Check out these data-backed tips. 

By Aleh Barysevich • Feb. 2, 2020

Snapchat Outlines Sports Marketing Opportunities With March Madness Push

Snapchat has provided a new range of stats on the March Madness discussion on the platform ahead of this year's tournament.

By Andrew Hutchinson • Jan. 31, 2020

Facebook Publishes New Data on How Marketers Can Connect With Concertgoers [Infographic]

With music fans turning to social media to get more information about band events, Facebook has published a new report on how concert marketers can connect with social audiences.

By Andrew Hutchinson • Jan. 31, 2020

Analysis Reveals Key Facebook Ad Strategies of Trump Campaign

A new report has revealed the tactics and processes utilized by the Trump campaign in its massive Facebook ads push.

By Andrew Hutchinson • Jan. 30, 2020

New Report Underlines the Importance of Social for Customer Service

A new report from Boston Digital looks at why people follow brands on social, and what they expect in regards to a business response.

By Andrew Hutchinson • Jan. 29, 2020

Snapchat Publishes New Data on Brand Expectations Among Gen Z Consumers

Snapchat's latest research report looks at Gen Z expectations of brands in regards to innovation and adaptation to feedback.

By Andrew Hutchinson • Jan. 29, 2020

Twitter Updates its 'Flight School' Platform Education Courses

Twitter has updated its 'Flight School' education courses to 

By Andrew Hutchinson • Jan. 29, 2020

Influencer Marketing on a Tight Budget: Incentives to Offer Beyond a Big Payout

Looking to tap into influencer marketing, but don't have the budget for big-name stars? Here are some tips on how you can incentivze relevant influencers.

By Brian Honigman • Jan. 28, 2020

The Top 10 Facebook Stats for 2020 [Infographic]

Looking to get more out of Facebook for your social media marketing efforts in 2020? Check out these stats.

By Andrew Hutchinson • Jan. 28, 2020

10 Consumer and Marketer Social Video Trends That Will Shape 2020 [Infographic]

Looking to update your video content strategy in 2020? Check out this collection of stats and tips.

By Mark Walker-Ford • Jan. 28, 2020

Do You Know What Your Customers Really Want? [Infographic]

Providing stand-out customer service, that's attuned to the evolving needs of your audience, is key to building connection with modern consumers.

By Jennifer Hanford • Jan. 28, 2020

10 Marketing Predictions from Top Experts for the Decade Ahead [Infographic]

What's coming next in digital marketing? The team from Marketo recently asked a range of industry leaders for their predictions.

By Mark Walker-Ford • Jan. 27, 2020

Instagram Addresses Questions on Algorithm, Comment Pods and Verification [Infographic]

Instagram recently addressed a range of common platform questions via its @Creators account.

By Andrew Hutchinson • Jan. 25, 2020

13 Tips for a Spectacular Snapchat Strategy [Infographic]

Looking to boost your performance on Snapchat? Check out these tips. 

By Mark Walker-Ford • Jan. 25, 2020

11 Ways to Grow Your Social Media Audience

Building an engaged social media following takes work, but it's the key to maximizing your opportunities. 

By Julia Campbell • Jan. 24, 2020

8 Ways Social Media Listening Can Help You Grow Your Business [Infographic]

Social listening can be used in a range of ways, depending on your business goals and the search queries you design based on those goals.

By Anna Bredava • Jan. 24, 2020

Instagram Is Adding a New Way to Find and Share Stories that Mention Your Profile

Instagram is adding a new way to easily find and re-share Stories mentions of your profile.

By Andrew Hutchinson • Jan. 23, 2020

An Overview of TikTok Ads [Infographic]

As TikTok gradually develops and rolls out its self-serve ad platform, the short-form video app has provided a new overview of its ad tools.

By Andrew Hutchinson • Jan. 23, 2020

4 Influencer Marketing Trends that will Dominate in 2020 [Infographic]

Influencer marketing looks set to continue its rise in 2020 - here are some key influencer trends to keep track of.

By Mark Walker-Ford • Jan. 22, 2020

3 Tips for Brands Looking to Utilize TikTok for Marketing

Is TikTok a good fit for your business? Here are some tips and insights into the rising, short-form video app.

By Deborah Sweeney • Jan. 22, 2020

Influencer Fatigue: Are We Done with Influencers?

With consumers becoming increasingly skeptical of influencer claims in posts, is the golden age of influencer marketing already on the decline?

By Joei Chan • Jan. 22, 2020

5 Ways to Improve Your B2B Social Media Marketing Strategy in 2020 [Infographic]

Looking for ways to improve your B2B social media marketing strategy in 2020? Check out this listing of insights and tips.

By Andrew Hutchinson • Jan. 18, 2020

Top 10 YouTube Stats for 2020 [Infographic]

Looking to make YouTube a bigger focus of your #digitalmarketing efforts in 2020? Check out this collection of stats from the team at Hoostuite.

By Andrew Hutchinson • Jan. 17, 2020

3 Evolving Social Media Trends to Embrace in 2020

New technologies are changing the digital marketing landscape. Here are some key advances worth noting within your strategic planning.

By Ann Smarty • Jan. 17, 2020

You Might Be a Social Media Spammer (And Not Know It)

Are your promotional posts coming across as a little too promotional? Take note of these tips from contributor Melonie Dodaro.

By Melonie Dodaro • Jan. 16, 2020