LinkedIn's Merging its Live-Streaming and Events Tools for Virtual Events

LinkedIn is looking to better facilitate virtual events by incorporating the functions of LinkedIn Live and LinkedIn Events.

By Andrew Hutchinson • May 12, 2020

TikTok Changes Rules on Music Usage by Businesses

TikTok has announced a change to its music licensing, which means that commercial entities can no longer use popular tracks in their clips. 

By Andrew Hutchinson • May 11, 2020

Facebook Publishes New Research into Evolving Video Consumption Habits [Infographic]

Facebook has published a new report into evolving video consumption behaviors, and how the mobile shift is changing what people are seeking from video content. 

By Andrew Hutchinson • May 11, 2020

Pinterest Launches Updated Business Community to Facilitate Connection Between Business Owners

Pinterest has launched an updated 'Pinterest Business Community' platform to help facilitate discussion between business owners. 

By Andrew Hutchinson • May 11, 2020

Facebook Launches New Support Tools for SMBs in Both Facebook and Instagram

Facebook has released a new set of features to support SMBs impacted by COVID-19, including a new 'Support Small Business' sticker for Instagram.

By Andrew Hutchinson • May 11, 2020

Google Adds Rising Retail Trends Tool to Highlight Products Seeing Higher Demand During COVID-19

Google has launched a new 'Rising Retail Trends' tool which highlights all the products and categories that are seeing increased attention during the COVID-19 lockdowns.

By Andrew Hutchinson • May 7, 2020

YouTube Ads New options for Marketers Looking to Reach Viewers Watching on Home TV Screens

YouTube is adding two new options to help advertisers tap into evolving connected TV viewing trends.

By Andrew Hutchinson • May 7, 2020

Facebook Provides Tips and a Template for an Effective Content Calendar

Facebook has provided some new tips on how to create an effective content calendar, and a basic template to get you started,

By Andrew Hutchinson • May 6, 2020

New Survey Looks at How Marketers and Consumers View Social Media Engagement

The latest report from Sprout Social looks at the differences between how marketers and consumers view and utilize social platforms. 

By Andrew Hutchinson • May 6, 2020

Facebook Outlines Key Challenges and Plans for Improving Advertising Verification

Facebook's Director of Product Management has provided an overview of where the platform currently stands on expanding advertiser verification.

By Andrew Hutchinson • May 6, 2020

Pinterest Publishes New Guide on Current and Future Marketing Considerations Around COVID-19

Pinterest has published a new guide which provides an overview of the key stages that marketers need to be aware of around the COVID-19 pandemic.

By Andrew Hutchinson • May 6, 2020

Snapchat Shares New Data on User Purchase Intent During the Back to School Period [Infographic]

Snapchat has provided a new set of insights into what its users are looking to buy ahead of going back to class.

By Andrew Hutchinson • May 5, 2020

How to Prepare for a Virtual Conference as a Speaker [Infographic]

With more events going virtual, it's important that you understand how to best prepare your set up for optimal live-stream performance.

By Robert Katai • May 4, 2020

Twitter Outlines Key Dates of Note in May to Assist With Strategic Planning

Twitter has published its latest events calendar to assist in your strategic planning for the month ahead.

By Andrew Hutchinson • May 4, 2020

How to Manage a PR or Social Media Crisis in 10 Steps [Infographic]

Having a plan in place is key to effectively managing a social media crisis - here are some key tips to keep in mind.

By Andrew Hutchinson • May 3, 2020

Why User-Generated Content Should Be at the Heart of Marketers' Post-COVID Playbooks

Consumer approaches will be different post-COVID-19. Here are some tips on how to embrace these changes, and tap into existing resources to maximize success.

By Peter Cassidy • May 3, 2020

Levi's Uses Pinterest's Advanced Style Matching to Create Customized, Branded Boards

Clothing giant Levi’s has teamed with Pinterest to create a customized, personalized shopping experience using its image matching tools.

By Andrew Hutchinson • April 30, 2020

Instagram is Adding Some New Font Types for Stories

Instagram is adding some new font options for Stories, providing another presentation consideration.

By Andrew Hutchinson • April 30, 2020

Twitter Jumps to 166 Million Daily Users in Q1, Warns of Slowing Ad Spend

Twitter has released its Q1 2020 performance update, showing a significant increase in usage amid COVID-19.

By Andrew Hutchinson • April 30, 2020

LinkedIn's up to 690 Million Members, Reports 26% Growth in User Sessions

Microsoft has reported that LinkedIn is now up to 690 million members, though it's predicted a slowdown in revenue growth due to COVID-19. 

By Andrew Hutchinson • April 30, 2020

Snapchat Taps Into the Rising Popularity of Its Snap Camera for New AR Campaigns

With usage of its Snap Camera add-on rising amid the COVID-19 lockdowns, Snapchat is working with brands on new, integrated AR campaigns.

By Andrew Hutchinson • April 29, 2020

Pinterest Joins 'Stand for Small' Coalition to Assist SMBs, Provides New Resource Hub

Pinterest is looking to provide assistance for SMBs impacted by COVID-19 via the 'Stand for Small' collective and a new collection of platform resources.

By Andrew Hutchinson • April 28, 2020

Instagram Publishes New Guide to Help Businesses Make Best Use of the Platform Amid COVID-19

Instagram has published a new guide and launched a new COVID-19 Resource Discovery Directory, in order to help businesses mitigate the impacts of the pandemic.

By Andrew Hutchinson • April 28, 2020

12 Tips for Hashtag Challenge Ideas on TikTok [Infographic]

TikTok has published a listing of tips on how brands can use hashtag challenges to drive engagement on the short video platform.

By Andrew Hutchinson • April 28, 2020

The Best Times to Post on Social Media During COVID-19 [Report]

Sprout Social has published an updated listing of the best times to post to each social platform, based on usage changes amid the COVID-19 lockdowns.

By Andrew Hutchinson • April 28, 2020