How to Create a Social Media Report: A Step-by-Step Guide

Without reporting, you’re going into social media marketing blind - this guide will teach you how to generate any type of social media report from scratch in five easy steps.

By Anna Bredava • March 26, 2019

LinkedIn Pages: Know the Basics [Infographic]

Have you set up all the elements of your LinkedIn business page? Check out this overview of all the tools available.

By Andrew Hutchinson • March 26, 2019

The Updated List of Facebook Messenger Chatbot Tools for 2019

have you considered the potential of a Messenger chatbot for your business? These tools will help you develop your own automatic response tool.

By Larry Kim • March 24, 2019

Twitter Releases Major Events Calendar for April to Assist with Strategic Planning

Twitter has released its latest major events and key dates calendar, covering the month of April 2019.

By Andrew Hutchinson • March 22, 2019

LinkedIn Adds New Ad Targeting Options, Including Lookalike Audiences

LinkedIn has added three new ways to better target your on-platform ads, including Lookalike Audiences.

By Andrew Hutchinson • March 21, 2019

The 5 P's of Social Media Marketing [Infographic]

The 5 P's strategy covers all the essential, fundamental social media elements. Check out this list.

By Andrew Hutchinson • March 21, 2019

10 LinkedIn Mistakes You Don't Realize You're Making

Improve your LinkedIn performance by ironing out these common platform missteps.

By Melonie Dodaro • March 21, 2019

Here's Why TikTok May be More Than a Passing Fad

Will TikTok become the next major social platform, or will be a short-lived trend? While it's impossible to say, the impetus behind the app does seem different.

By Sophie Maerowitz • March 21, 2019

Facebook's Removing Ad Targeting Options in Certain Categories to Avoid Discrimination

Facebook has announced that it will remove age, gender and ZIP code targeting options for housing, employment, credit ads

By Andrew Hutchinson • March 20, 2019

Twitter's Updating its Limits on Third-Party Usage, Which Could Impact Social Management Platforms

Twitter has announced a new review of its third-party data usage processes, which could impact some third-party Twitter management tools.

By Andrew Hutchinson • March 20, 2019

Instagram Launches 'Checkout on Instagram' to Facilitate In-App Shopping

Instagram is taking the next big step with its on-platform shopping options by adding a new way for users to make streamlined purchases without leaving the app.

By Andrew Hutchinson • March 20, 2019

5 Best Practices for Facebook Ads - From Facebook

What are the tactics that Facebook's own staff recommend to maximize your Facebook advertising success? Check out this post.

By Nathan Mendenhall • March 19, 2019

Why You Shouldn't Put All Your Focus on Only One Social Media Network

The recent outages at Facebook serve as a reminder not to put all your social media marketing eggs in one basket.

By Dhariana Lozano • March 17, 2019

Shopper Psychology: How to Use Basic Psychology to Increase Online and Offline Sales [Infographic]

Understanding consumer psychological triggers can help you create more compelling offers - check out this infographic. 

By Mark Walker-Ford • March 17, 2019

An Essential Overview of the Chinese Social Media Landscape in 2019

China is not only the world’s largest social media market, but it also boasts an incredibly rich and diverse online landscape. 

By Joei Chan • March 15, 2019

Understanding Twitter's Timeline Algorithm to Make Your Brand Stand Out in 2019 [infographic]

Understanding platform algorithms is key to maximizing reach - check out this overview of Twitter's feed system.

By Irfan Ahmad • March 15, 2019

What Videos do Your Customers Want to See on Social Media? [Infographic]

What are the most popular, most engaging types of brand video content? Check out this infographic.

By Becky Brooks • March 14, 2019

Twitter Launches New Camera Tools to Increase Visual Focus

Twitter has launched a new Twitter camera, which better aligns with the visual tools on other apps and will give the platform more opportunity to add in image-based tools. 

By Andrew Hutchinson • March 14, 2019

48 Social Media Goals and Metrics to Measure the Success of Your Strategy [Infographic]

What are the right metrics to track to maximize your social media marketing success? Check out this listing of target goals and associated data points.

By Mark Walker-Ford • March 14, 2019

10 Video Marketing Statistics for 2019 [Infographic]

Need more convincing on the power of video for marketing? Check out these ten video usage stats.

By Irfan Ahmad • March 13, 2019

Twitter Has Launched its New Beta Testing App with the First Round of Users

Twitter has released its new beta testing app, 'Twttr', to the first round of approved users, showcasing its experimental format for tweet replies.

By Andrew Hutchinson • March 13, 2019

Facebook's Phasing Out its Ad Relevance Score, Removing Six Ad Metrics

Facebook has announced that it will remove its Ad Relevance Score, replacing it with more granular detail, while its also sunsetting several ad metrics.

By Andrew Hutchinson • March 13, 2019

Facebook Really Wants You to Use Facebook Stories

Facebook has ramped up its promotion of Facebook Stories, adding in new, mid-stream prompts and tools to promote Stories use.

By Andrew Hutchinson • March 13, 2019

Twitter Provides New Stats and Advice on Video Marketing

Twitter has outlined some new data on the performance of video marketing on the platform, along with some key video tips. 

By Andrew Hutchinson • March 12, 2019

2019 Social Media Image Sizes Cheat Sheet [Infographic]

Ensure your social media images look their best with this updated, platform-by-platform size guide.

By Andrew Hutchinson • March 12, 2019