LinkedIn Marketing Priorities in 2019 [Infographic]

LinkedIn recently asked its members about how they plan to utilize LinkedIn in 2019. Here's what they found.

By Andrew Hutchinson • Feb. 22, 2019

The Journey of a Social Media Marketer: Q&A with SMT Influencer Deborah Sweeney

This is the fourth in our series of interviews with our Social Media Today influencers.

By Phoebe Bain • Feb. 21, 2019

Instagram Tests 'Donation' Sticker in Stories

Instagram is reportedly testing a new donation sticker on Stories as a fundraising tool for organizations and personal causes. 

By Emma Wiltshire • Feb. 19, 2019

Social Media Dos and Don'ts for 2019

A lot can be said about what to do and what not to do on social media; some things are opinion, some are hogwash, and some are just plain common sense. Here are some of my top do's and don’ts for 2019.

By Rachel Strella • Feb. 19, 2019

10 of the Best Social Media Marketing Tools for 2019 [Infographic]

This infographic by Awario features a list of, in our opinion, the best social media marketing tools this year.

By Aleh Barysevich • Feb. 19, 2019

Marketers, Avoid Getting Burned: Lessons to Take Away from the Fyre Festival

Although it failed as a music festival, Fyre Festival certainly provided millions of people with mind-blowing content for media and entertainment. Luckily, there are several key lessons marketers can take away from the most disastrous event in music festival history.

By Alice Oh • Feb. 19, 2019

The Journey of a Social Media Marketer: Q&A with SMT Influencer Lucy Rendler-Kaplan

Social Media Today influencer, Lucy Rendler-Kaplan shares her journey, best social media tips and advice with us. 

By Phoebe Bain • Feb. 18, 2019

The Most Authentic Voices Come from Social Media Micro-Influencers: Q&A with Alice Bell

We talk a lot about influencer marketing but we have never tried to look at the business experience from the influencer’s perspective. We sat down with Instagram influencer Alice Bell to learn a little more about her experience building her business.

By Phoebe Bain • Feb. 15, 2019

10 Instagram Tools You Need in 2019

If you’re still pushing buttons to manually grow your Instagram account, know that streamlining your social media marketing efforts is crucial. When you can automate even a single process, you save time (which means you're saving money, too). For instance, on Instagram, users want ...

By Larry Alton • Feb. 15, 2019

#SMTLive Recap: Juggling Multiple Social Media Accounts

During our last Twitter chat, we caught up with social media marketing friends to talk about our experiences, our struggles and our best tips for success. Here are our main takeaways from the discussion.

By Emma Wiltshire • Feb. 15, 2019

How I Manage to Manage 40+ Social Media Accounts

Managing 40+ social media accounts is not an easy task, but Jennifer has found a way to do it and do it well. Here is how she has found success.

By Jennifer Baker • Feb. 15, 2019

Real Advice from One Social Media Manager to Another [Infographic]

During our last #SMTLive Twitter chat, we asked the group to share their best advice for juggling multiple social media accounts. Here are a few pointers to keep in mind that will help you stay sane. 

By Emma Wiltshire • Feb. 15, 2019

The Pros and Cons of 5 Top Instagram Analytics Tools

Looking for tools to help analyze, and maximize, your Instagram efforts? Here are some key tips on some of the most well-known apps.

By Phoebe Bain • Feb. 15, 2019

Snapchat Releases New Report on User Behavior in Relation to Entertainment [Infographic]

Snapchat has released a new report which looks at usage habits around cinema visits, which reveals some interesting insights.

By Andrew Hutchinson • Feb. 14, 2019

New Report Looks at the Latest Trends in Facebook Page Engagement

What types of Facebook Page posts see the most engagement? Check out this new report from Quintly.

By Andrew Hutchinson • Feb. 14, 2019

3 Creative Valentine's Day Social Media Campaign Ideas

Looking for last minute ideas for Valentine's Day campaigns? Even if you don't sell a product that lends itself to romance, there are still opportunities to tap into the spirit of the event.

By Tabitha Jean Naylor • Feb. 13, 2019

Instagram's Developing an Account Linking Feature to Simplify Multiple Account Management

Instagram is working on a new option that would enable users to link multiple accounts to a single login.

By Andrew Hutchinson • Feb. 12, 2019

Twitter Reports Another Decline in Users, Shifts to Alternate Performance Metric

Twitter has reported its Q4 and full year 2018 performance numbers, showing an increase in revenue and a decrease in users.

By Andrew Hutchinson • Feb. 8, 2019

Facebook Page Admins Will Now Be Able to Respond to Instagram Messages from Page Inbox

Facebook has quietly taken another step towards the unification of its messaging apps.

By Andrew Hutchinson • Feb. 8, 2019

Pinterest Expands eCommerce Potential with Automated 'Shop the Look' Pins

Pinterest is expanding its on-platform shopping potential with the addition of automated 'Shop the Look' Pins, which will connect images with products for purchase.

By Andrew Hutchinson • Feb. 7, 2019

Facebook Publishes New Report on How Instagram Drives Shopping Behavior

Facebook has published a new report which highlights the potential of Instagram to drive products discovery and purchase behavior.

By Andrew Hutchinson • Feb. 7, 2019

How to Make Best Use of Instagram Stories Stickers for Marketing

As Stories hits the 500 million daily active users milestone, there’s never been a better time to harness their potential for engagement with your followers

By Aaron Brooks • Feb. 7, 2019

Facebook's Updating it's 'Why Am I Seeing This?' Ad Info with More Specific Detail

Facebook will roll out a new ad info panel, with more specific insight into ad targeting as part of its ongoing measures to provide more data transparency.

By Andrew Hutchinson • Feb. 7, 2019

As Influencer Marketing Becomes More Prominent, Fakers are Likely to Come Under Pressure

With more brands spending more money on influencer marketing, the push to identify fakes is growing, which could be bad news for those looking to cheat the system.

By Andrew Hutchinson • Feb. 7, 2019

Twitter Details Rise of 'Purpose-Driven' Marketing in Super Bowl Campaigns [Infographic]

Twitter has reported that an increasing number of brands utilized 'purpose-driven' messaging in their 2019 Super Bowl campaigns.

By Andrew Hutchinson • Feb. 6, 2019