How to Create Effective Facebook Video Ads

Video ads on Facebook are a great way to include more text in your ads. Here's a guide on how to easily create video ads.

By Mitt Ray • Nov. 6, 2018

Comic Dive: Instagram Turns Heads

As Snapchat continues to lose users, fickle digital natives are moving to a familiar platform instead.

By John Hazard and Lisa Burdige • Nov. 6, 2018

26 Marketing Strategies to Expand Your Business in 2019 [Infographic]

Here are some tips to help you plan your 2019 digital marketing plan of attack.

By Mark Walker-Ford • Nov. 5, 2018

Which Social Media Platform Your Business Should Choose - and Why [Infographic]

Which social media platform is right for your business? This infographic provides a range of insights to help determine the best fit.

By Irfan Ahmad • Nov. 4, 2018

Instagram Rolls Out New Option to Share IGTV Content in Stories, Begins Testing 'Promoted Stories'

Instagram is adding a new way to share IGTV content, and is testing a new option to promote your Instagram Stories.

By Andrew Hutchinson • Nov. 2, 2018

Pinterest Rolls-Out New Carousel Ad Format, Providing Expanded Brand Opportunities

Pinterest is rolling out a new carousel ad format - just in time for your holiday campaigns.

By Andrew Hutchinson • Nov. 2, 2018

Facebook Updates Pixel Data Sharing Process, Announces Advanced Instagram Analytics Beta

Facebook has announced two analytics updates, both designed to provide more transparency into how your online efforts impact offline results.

By Andrew Hutchinson • Nov. 2, 2018

WhatsApp's Planning to Roll Out Ads in WhatsApp Status

WhatsApp has confirmed that it will soon be bringing ads to WhatsApp Status, the app's variation of Stories.

By Andrew Hutchinson • Nov. 2, 2018

5 Social Listening Tools You Need to Know About

Improve your marketing strategy by leveraging social listening - check out the list for some of the best tools to help you get started.

By Lilach Bullock • Nov. 1, 2018

Facebook Publishes New Report on the Brand Potential of Stories

With Facebook looking to further align itself with Stories, the platform has released a new report which examines how Stories can benefit businesses.

By Andrew Hutchinson • Nov. 1, 2018

New Report Highlights the Importance of Brand Awareness in SEO

A new study has found that brand familiarity may be a bigger SEO factor than page ranking, which points to the need for a broad-based digital marketing approach.

By Andrew Hutchinson • Nov. 1, 2018

Twitter Releases Data on Usage Trends Since the Change to 280 Characters

Twitter has released a set of new data points which highlight that the switch from 140 to 280 characters has been a success for the platform.

By Andrew Hutchinson • Oct. 31, 2018

5 Ways to Use the Instagram Nametag Tool to Gain More Followers for Your Brand or Business

Instagram recently launched its 'Nametag' tool, which simplifies the process of following another user to scanning a photo. But can this tool help you expand your audience? 

By Dhariana Lozano • Oct. 31, 2018

6 Tips for Planning Your 2019 Social Media Strategy

As we near the year's end, social media marketers are shifting into planning mode for next year. Here are some tips for planning your 2019 social media strategy.

By Nathan Mendenhall • Oct. 31, 2018

Facebook's Testing Another New Stories Layout as it Continues to Push Usage

Facebook's trying out another new format for Facebook Stories presentation as part of its continuing efforts to make Stories happen.

By Andrew Hutchinson • Oct. 31, 2018

Facebook Q3 Numbers: Users and Revenue Up but Signs of Potential Concerns in Future

Facebook has reported its Q3 performance numbers, showing increases in revenue and users, but a slowdown in usage in Europe and North America.

By Andrew Hutchinson • Oct. 30, 2018

How to Create a Winning Social Listening Strategy for 2019

Social listening can provide amazing insight and benefits when done right. Here are some tips on how to optimize your social listening approach.

By Aleh Barysevich • Oct. 30, 2018

How to Better Engage with Customers on Social Media [Report]

A new report has outlined the staggering amount of time people now spend on social networks, and which platforms are seeing increased focus.

By Elaine Fogel • Oct. 30, 2018

5 Ways to Keep Your Infographics Legal [Infographic]

Infographics can be a great way to share complex information and boost brand awareness - but you need to make sure you don't violate copyright rules. 

By Andrew Hutchinson • Oct. 30, 2018

LinkedIn Offers New Integrations with Google Campaign Manager and Vimeo

LinkedIn has announced new integrations with both Google Campaign Manager and Vimeo, offering additional options for data and content.

By Andrew Hutchinson • Oct. 30, 2018

6 Tips to Help Boost Engagement with Your Social Media Videos

Here are some helpful tips on how to generate more engagement with your video content. 

By Victor Blasco • Oct. 30, 2018

12 Social Media Mistakes Which are Damaging Your Business [Infographic]

Don't make these social media marketing mistakes - a helpful reminder of some of the key errors you need to avoid.

By Mark Walker-Ford • Oct. 29, 2018

8 Tips to Create a Professional Video for Your Website or Social Media [Infographic]

Looking to create more effective video content - or video content at all? Check out these basic tips.

By Mark Walker-Ford • Oct. 28, 2018

Why Lead Time is Essential for Effective Social Media Campaign Management

Having the right amount of lead time will ensure you're able to optimize all opportunities for your digital marketing campaigns. 

By Dhariana Lozano • Oct. 26, 2018

The State of Lead Gen 2018 [Infographic]

This infographic outlines a collection of lead generation tips which will help boost your digital marketing process.

By Andrew Hutchinson • Oct. 26, 2018