Social Marketing: Page 200
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Facebook Is Adding New Custom Audience Options to Improve Ad Targeting
Facebook is adding some new Custom Audience ad targeting options to help better focus your outreach efforts.
By Andrew Hutchinson • Oct. 17, 2017 -
How to Turn Twitter Followers into Loyal Repeat Customers [Infographic]
Here's how you can build customer loyalty through your brand's Twitter account.
By Irfan Ahmad • Oct. 15, 2017 -
SMT Expert
4 Social Advertising Tactics You Aren't Using
Technology is constantly evolving and there are a few social advertising tactics that are often overlooked. Here are 4 of my best tips.
By Nathan Mendenhall • Oct. 14, 2017 -
25 Digital Marketing Blogs You Need to Follow [Infographic]
Here are 25 marketing blogs you need to follow (including Social Media Today).
By Mark Walker-Ford • Oct. 14, 2017 -
6 Ways to Improve ROI From Branding Campaigns on Social Media
Here are 6 tactics that leverage attributable metrics to improve the ROI of your branding campaigns on social media.
By Diana Mackie Wertz • Oct. 13, 2017 -
How to Create a System for LinkedIn Lead Generation
Contributor, Melonie Dodaro shares her company LinkedIn Domination strategy that is structured to capture and win leads.
By Melonie Dodaro • Oct. 13, 2017 -
6 Free Twitter Management Tools for Marketers [Infographic]
Here are six tools that can help you to build followers, schedule posts and generate engagement on Twitter.
By Mark Walker-Ford • Oct. 13, 2017 -
How to Host Your First Twitter Chat
How do you run a Twitter chat? Here are 8 steps to help you get ready for your first chat.
By Emma Wiltshire • Oct. 13, 2017 -
What You Need to Know About Facebook's New 'Dynamic Creative' Ads Tool
This week, Facebook announced the release of the new dynamic creative tool. Here's what you need to know.
By Jenny Rothenberg • Oct. 13, 2017 -
Stop Feeding the Beast: Why Micro-Influencers Matter More
It’s time to re-think your approach to social marketing and shift your mindset towards smaller, but trusted, brand advocates.
By Jenna Manula Linares • Oct. 12, 2017 -
Brand Storytelling in a Nutshell: 10 Foundations of Success [Podcast]
This episode of the Social Zoom Factor shares 10 key foundational elements to successful brand storytelling.
By Pam Moore • Oct. 12, 2017 -
A Small Business Guide to Facebook Video Marketing [Infographic]
If your small business has yet to jump on board the Facebook video trend, then it’s safe to say you’re missing out on a serious opportunity. Here's what you need to know to get started.
By Marilyn Vinch • Oct. 12, 2017 -
SMT Expert
Why Going Viral Doesn't Guarantee Social Media Success [Infographic]
Learn how going viral won’t necessarily benefit a company unless a strategy for coping with that sudden popularity is in place.
By AJ Ghergich • Oct. 12, 2017 -
Mastering the Art of Generating Leads via Social Media [Infographic]
In order to generate leads via social, you need to understand the key steps in the process.
By Irfan Ahmad • Oct. 11, 2017 -
12 Facebook Tips You Might Not Know About
Here are some key ways you can use Facebook tools and ad options to best effect.
By Scott Sims • Oct. 11, 2017 -
Is Ethical Marketing Extinct?
Contributor Melonie Dodaro outlines some common unethical marketing practices to avoid.
By Melonie Dodaro • Oct. 11, 2017 -
Snapchat Adds Context Cards, a Significant Shift for the App
Snapchat has added a new tool which will help users find more information about locations and events.
By Andrew Hutchinson • Oct. 11, 2017 -
SMT Expert
6 Tips for Engaging Facebook Ad Creative
Facebook Ads are a great way to drive business, however, you need to make sure your visuals are attractive and engaging.
By Nathan Mendenhall • Oct. 10, 2017 -
4 Halloween Marketing Tips from Twitter
Twitter released some tips to help you run a killer Halloween marketing strategy.
By Andrew Hutchinson • Oct. 10, 2017 -
Facebook Is Testing Out Image-Based Search for Related Products
Facebook is testing out a new use for their advanced image recognition tools.
By Andrew Hutchinson • Oct. 10, 2017 -
The Most Popular Quotes on Instagram [Infographic]
Quote images are popular on Instagram - but are they relevant to your audience?
By Irfan Ahmad • Oct. 10, 2017 -
5 Ways to Increase Facebook Ad Reach Using Custom Audiences [Infographic]
This infographic outlines five helpful ways you can utilize Facebook's Custom Audiences to expand your ad reach and improve your Facebook campaigns.
By Mark Walker-Ford • Oct. 10, 2017 -
How to Make Time for Social Media [Podcast]
In a new 'Social Zoom Factor' podcast, Pam Moore looks at how you can make time to focus on social media marketing.
By Pam Moore • Oct. 10, 2017 -
11 Creative Ways To Use Twitter's New 280 Character Limit
Here are some ideas on how to utilize Twitter's new 280 character limit.
By Ross Simmonds • Oct. 10, 2017 -
A Love Story: When Marketing and Sales Get Aligned [Podcast]
In a new episode of 'Social Business Engine', Bernie Borges speaks with Dayle Hall, SVP of Marketing at Lithium Technologies, to discuss the “love story” between marketing and sales.
By Bernie Borges • Oct. 9, 2017