Facebook's 'Community Boost' will Teach Digital Literacy to Smaller Communities

Facebook is launching a great new initiative to teach digital skills in communities across the US.

By Andrew Hutchinson • Nov. 10, 2017

Spookily-Good Examples of Strategic Halloween Marketing Tactics

With Halloween 2017 behind us, which brands captured the spirit of Halloween the best? See what drives successful holiday social media campaigns.

By Jordan Julian • Nov. 10, 2017

Facebook's Adding a New 'Rentals' Section to Marketplace, Expanding Opportunities

Facebook's adding another new section to Marketplace, this time focused on rental properties.

By Andrew Hutchinson • Nov. 10, 2017

Twitter Expands its $99 Per Month 'Promote Mode' to More Users

Twitter is expanding access to its 'Promote Mode', which simplifies audience building and promotion.

By Andrew Hutchinson • Nov. 9, 2017

5 things I did to get 80,000+ followers on LinkedIn

Looking to boost your LinkedIn strategy? Here are some tips you can apply.  

By Vartika Kashyap • Nov. 9, 2017

3 Reasons Why You Should Be Split Testing Your Facebook Ads

Split Testing is essentially Facebook's own version of the A/B Test built into the platform. The tool allows you to test different aspects of your ads to maximize your performance. 

By Greg Kihlstrom • Nov. 9, 2017

The State of Influencer Marketing: What Every Brand Needs to Know [Infographic]

This infographic provides a key overview of the expanding influencer marketing landscape.

By Andrew Hutchinson • Nov. 9, 2017

Virtual Reality: A Fresh Perspective for Marketers [Infographic]

The VR revolution is coming, and it'll bring with it a range of new marketing opportunities.

By Irfan Ahmad • Nov. 9, 2017

Your 2018 Marketing Calendar [Infographic]

Hootsuite’s AdEspresso has put together a marketing calendar to help solve many of these seasonal marketing headaches. 

By Emma Wiltshire • Nov. 8, 2017

Twitter's Providing New Consumer Insights in the Lead-Up to the Holiday Season [Infographic]

Twitter is partnering with Brandwatch to deliver new, actionable consumer insights in the holiday season.

By Andrew Hutchinson • Nov. 8, 2017

Instagram's Expanding Access to Branded Content Tags

Instagram's broadening access to their Branded Content tags for affiliate deals, and adding new detection measures.

By Andrew Hutchinson • Nov. 8, 2017

Facebook Provides Tips on How to Avoid Ad Under-Delivery in the Holiday Period [Infographic]

Facebook has released a new guide on how to avoid ad under-delivery.

By Andrew Hutchinson • Nov. 8, 2017

Snapchat Releases Q3 Earnings, Falls Short of Market Expectations

Snapchat has released its latest earnings report - and the numbers highlight how Facebook is hurting the app's growth.

By Andrew Hutchinson • Nov. 8, 2017

Facebook Found Two New Errors in Their Ad Metrics, Issued Refunds

Facebook has once again been forced to issue advertiser refunds after two new metric errors were discovered.

By Andrew Hutchinson • Nov. 8, 2017

Facebook Launches New Customer Chat Website Plugin as Part of Messenger Platform 2.2

Facebook has launched a range of new Messenger business updates, including a new website chat plugin.

By Andrew Hutchinson • Nov. 7, 2017

New Report Underlines the Power of User-Generated Content, Rising Influence of Social

Sprout Social's latest research report highlights the rising value of user-generated content via social.

By Andrew Hutchinson • Nov. 7, 2017

The Ins and Outs of Awesome Infographics [Infographic]

Infographics can be a great way to present a lot of information in an easy to consume format. Here are some infographic tips. 

By Irfan Ahmad • Nov. 7, 2017

How Social Media Can Degrade Consumer Trust (and How to Counter it)

The spread of information on social can have negative impacts for brands - but there are ways to negate the potential impacts. 

By Cam Secore • Nov. 7, 2017

4 Ways to Attract the Right People to Your LinkedIn Profile

By applying the 'rules of liking', you can greatly boost your LinkedIn presence - and results.

By Virginia Bautista • Nov. 7, 2017

20+ Steps to Successfully Plan & Measure Your Social Media Strategy [Infographic]

This infographic provides an essential overview of the key steps in an effective social media marketing strategy. 

By Mark Walker-Ford • Nov. 7, 2017

Reddit Updates Data and Tracking Options to Improve their Ad Offering

Reddit has updated their self-serve ads manager with new data tools.

By Andrew Hutchinson • Nov. 7, 2017

5 Ways to Upgrade your Instagram Strategy

Here are five ideas to help take your Instagram strategy from good to great.

By Jennifer Goff • Nov. 7, 2017

A Strategy for Global Sales and Marketing Team Alignment [Podcast]

In a new Social Business Engine Podcast, Bernie Borges speaks with Jorge Solorio from Lubrizol Advanced Materials.

By Bernie Borges • Nov. 6, 2017

What We Learned About Instagram Story Performance by Analyzing Over 800 Accounts

Delmondo recently conducted a study of Instagram Stories usage to determine key audience trends and adoption behaviors. 

By Nick Cicero • Nov. 5, 2017

8 Things You Shouldn't Do On Facebook [Infographic]

This infographic outlines some key Facebook marketing mistakes to avoid.

By Mark Walker-Ford • Nov. 5, 2017