Social Marketing: Page 288

  • Protecting Your Brand: Privacy, Risk, and Compliance

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Protecting Your Brand: Privacy, Risk and Compliance. This webinar was sponsored by Tracx and featured speakers from PwC, Actiance, and Tracx. We discussed the risks in social media which we so often ignore.

    By • May 11, 2015

  • How to Stay Focused When Working Remotely

    When you're working in the comfort of your own home, you might be tempted to slob out in your pajamas, watch a bit of TV or play your favorite computer game - but you need to stay focused, otherwise the luxury of working from home will soon disappear. With that in mind, here are some tips on staying focused while working remotely.

    By • May 11, 2015

  • Goal-Directed Decision Making Drives B2B Buying And Selling

    Business-to-Business thrives on the simple basic principle of buying and selling. With all the hoopla over the past few years regarding digital technologies and social media, it is easy to lose sight of this most basic principle, which has existed for centuries. The impact of digital and social technologies on the nature of buying and selling, however, cannot be understated. They have changed how businesses interact and engage in the acts of buying and selling.

    By • May 10, 2015

  • Four Types of Conversion to Focus on

    Focusing on conversions is always easier said than done. There are so many to focus on, so how do you pick the ones that are really important for you. One approach I use is to bucket conversion in four types (and of course as the good consultant I am, I made a quadrant for you to show how). One is not better than the other, you need them all four in the end. Though at least this gives me an indication on what is working and where gaps might be.

    By • May 10, 2015

  • Facebook, LinkedIn, or Twitter: Which Platform Is Best For Your Paid Social? [INFOGRAPHIC]

    With the rise of paid social, it's essential to know which platform suits your business goals. Take a look at three of the biggest players in social ads, to see what their key similarities and differences are. And which one is best for your brand.

    By • May 9, 2015

  • How Social Is a Key Player in Mobile Gaming Growth

    Social gaming and social networking have had an enormous impact on the mobile gaming industry. They have influenced everything from how games are designed to how players interact with them. But developers are betting big that mobile gaming can grow beyond that. The latest in advanced mobile technology, like Qualcomm's Snapdragon processor, has made it possible for game designers to take off the shackles. Today's titles are more robust, complex, and rich in gameplay than ever before. The notion that mobile games and console games are to be forever separate is already an outdated one. By appealing to the casual and hardcore gamer alike, can mobile games account for half of the market before the decade is over? How about ever? Only time will tell.

    By • May 9, 2015

  • 4 Ways to Reach your Audience and Profit on Facebook in 2015 [INFOGRAPHIC]

    This infographic shows a simplified version of how a business page can grow their page, get more fans, get higher reach and engagement and get more leads and more sales. Each of the 4 areas are necessary to maximize your page to better reach your audience and profit on Facebook in 2015!

    By • May 9, 2015

  • Blogging Success Secret: Presell Your Blog Content

    By now you know that blogging is an essential online marketing tool. The trouble is, your competitors have most likely realized this, too, as have practically all businesses seeking to succeed online. As a result, your market is probably swimming in a torrent of business blogs, all seeking to monopolize their attention and pander to their interests. In such a crowded arena, how do you ensure that your blog gets seen, visited and read by as many potential customers as possible?

    By • May 8, 2015

  • The Data Confirms It: Domino's Has a Winning Mobile Customer Experience

    "Dom, I'd like to order a rebranding, completely rebuilt products and, while you're at it, over 1,500% growth within 6 yearsWanting to be more than just pizza, in early 2009, Domino's embarked on an ambitious journey to break-free of its traditional cardboard flavoring and leave behind a brand that was boxed in by mediocrity. While there have been many ingredients to Domino's recent success, three of the core pillars built in succession were: a laser-focus on the products, the encompassing brand, and the mobile customer experience.

    By • May 7, 2015

  • Fail Proof Strategy to Hiring in Social Business

    One of the most common question that I hear in the 6 years that I've been actively managing social networks is "How do I hire the right person or company for social media"? This is truly a difficult question to answer because, in every case, most businesses are different. Secondly, all social media managers or social media management companies have their own culture. Most businesses fear that their new hire or company will destroy the reputation and branding of the company.

    By • May 7, 2015

  • 10 Takeaways from the Social Media Masters Summit in Chicago

    The 8th Annual Social Media Masters Summit was held in Chicago yesterday, and it featured several great Chicago brands detailing how they are tackling social media and digital marketing. I was honored to be a speaker, but for the rest of the day I was live-tweeting the event at #SMMS8. These are my 10 key takeaways from an informative and thought-provoking day:

    By • May 7, 2015

  • Social Customer Service Results Soar with the Integration of People and Process

    In the fifth annual Social Customer Service Index, authored by myself, brought to you by Social Media Today, and made possible by SAP and EY, the results are clear: companies integrating support staff report significant benefits compared to those separating social customer care teams from traditional support. Integrating at the process level yields even greater results. Check out the infographic below for the full story.

    By • May 6, 2015

  • 6 Social Media Hacks That Will Deliver Insane ROI

    Did you know that IBM saw a 400% increase in sales from social media marketing in just one quarter? Insanity! None of you were born yesterday, you all know that social media is a critical component of your marketing strategy. But what about all those businesses that aren't seeing any return? Is social media not worth the headache? Is their audience just not using social platforms? NOPE, all this means is that they're doing it wrong! Facebook alone has 1.44 billion monthly users - as in 20% of the world's population.

    By • May 6, 2015

  • Search vs Social Media: Why Are You Still Asking?

    I recently came across a report on Shareaholic about how social media generated almost a third of all website referrals during the last quarter of 2014. I thought the report was interesting primarily because it leads to the following conclusions: "Social media platforms are eating every other traffic source's lunch." and "Facebook drives 1/4 of overall traffic."

    By • May 6, 2015

  • Mobile Device Operating Systems Changing Landscape

    The competition to become the third mobile device Operating System (OS), behind Google and Apple, has evolved. Introduction of the Internet of Things (IoT) has shifted the focus. Now, savvy OS vendors need to be concerned with supporting wearables, smart cars, and smart home devices.

    By • May 6, 2015

  • Social Media Marketing: The "Why" and "How" of Social Loyalty

    In between picking up the social media hacks, engaging consumers, mitigating risks and dealing with problems, and making sense of their marketing efforts, social media managers now need to think whether they are ready for the next big phase of social media or not. At present, Social or Consumer Loyalty is touted as the next most significant phase of Social Media.

    By • May 6, 2015

  • The Beginner's Guide to B2B Influencer Marketing

    As a B2B marketer, you probably spend most of your time on direct marketing activities like lead generation programs, content creation and trade shows. But there is a key aspect that many B2B marketers ignore - influencer marketing. Rather than marketing directly to your customers, influencer marketing means creating relationships with thought leaders, who in turn influence your customers. Done well, this is an incredibly powerful marketing strategy, since you are in effect recruiting industry experts that your customers trust.

    By • May 5, 2015

  • The Shake-Up Spotlight on: John Yembrick of NASA

    Today's Shake-Up Spotlight falls on John Yembrick, the head of social media for NASA.

    By • May 5, 2015

  • 6 Ways to Use Crowdsourced Content in Your Social Media

    In recent years, businesses and marketers have turned their attention to crowdsourcing as a valuable source of user feedback. For a minimal cost, a business can gain feedback from multiple users that can help it refine and perfect its ideas. Crowdsourcing is spreading into other areas, as well. As content has become a more integral part of marketing, professionals are realizing the power of the crowd for generating high-quality, versatile content for each of their online channels. Here are a few tips for using crowdsourced content to ramp up your content marketing strategy.

    By • May 5, 2015

  • Facebook's Dynamic Product Ads Hit the Right Audience with the Right Products

    ​You think you have the perfect website....but what about those shoppers who just get to the brink of purchase and then, for whatever reason, fall out of the conversion funnel? Abandoned shopping carts account to the loss of trillions of revenue. So how do you advertise and highlight the right products to the right people? Retailers need not have to worry as long as social media networks are with them.

    By • May 5, 2015

  • The Shake-Up Spotlight on: Chris Kerns of Spredfast

    Chris Kerns has been at the forefront of digital data and insights for over a decade, defining digital strategy for some of the world's largest brands. He currently leads the Analytics & Research group at Spredfast, a social marketing platform that empowers enterprise organizations to connect with consumers in an increasingly social world. He was kind enough to answer some questions for us this week.

    By • May 4, 2015

  • The Latest Facebook Algorithm Change

    Facebook gets some heavy criticism from brand and pages admins on algorithm changes. What was a great tool to get visibility for just showing up and posting morphed into a "you need to work hard at it and maybe add a few of your hard-earned dollars" tool. Most saw this as a negative, for those brands that did social media right, it hurt but certainly wasn't a death-blow.

    By • May 4, 2015

  • 4 Tips for Successful Business Blogging

    Blogging is an amazing business tool, and a great way to share your brand, your expertise, and build relationships with current and new clients. Blogs are also a source of fresh content. And, we all know how much the search engines love fresh content.

    By • May 4, 2015

  • How to Start Your Own Brand Army of Loyal Followers

    Off the top of your head can you name five brands you purchase or use regularly? Maybe it's a clothing company you shop at, a laundry detergent you like to use or an airline you prefer to fly on. As consumers why do we make the purchasing decisions that we do?

    By • May 4, 2015

  • 5 Things To Consider Before Starting A Career In The Digital Sector

    When it comes to choosing an industry to work in, it's fair to say that the digital industry is a great option. OK, so due to the nature of our business we might be a bit biased, but there's no denying that the digital sector is an exciting one - and, as you can see from our jobs board, there are always lots of jobs available with a range of major brands both in the UK and around the world.

    By • May 3, 2015