Social Marketing: Page 326

  • Why Engagement Isn't a Definitive Indicator of Anything

    'Engagement' is frequently viewed as an ultimate measure of social media and content marketing success.How many 'likes', favourites and +1's did a piece of content receive?How many shares or re-tweets?How many comments?And how many clicks?It's understandable why so many view engagement as being i...

    By Matthew Peneycad • April 23, 2014

  • Don't Think: "What Can We Use Social Media for?" Instead Think: "What Are Our Data Ideals?"

    Often when businesses are investigating social media, they'll approach it from the perspective of what they can get out of it. 'How could we use this?' 'What value can we get from it?' 'How do we use it to spread our message?' This makes sense, but a recent conversation I had made me think there ...

    By • April 23, 2014

  • Why Relationships Matter More Than Ever in Social Selling

    Relationships in business are what makes a company successful and its no different when it comes to selling on social. Gone are the days of cold calling and hard selling. 64% of sales professionals have said that cold calling has not improved in the last three years. We now understand the import...

    By • April 22, 2014

  • 4 Cruel Reasons We Suffer Social Media

    Businesses spend billions on it. People spend billions of seconds on it. But what is it we're buying?Social media has become this unstoppable cultural phenomenon that's almost an intrinsic necessity to communicate and be accepted by peers. There are the rogues out there who privatize their accoun...

    By • April 22, 2014

  • The Value of Encouraging Intrapreneurs in Every Organization

    The way businesses are being ran is changing from containing employees to empowering them. Organizations are realizing that every employee needs to see themselves as the CEO of their own brand. Each employee should be empowered to contribute to the success of their role and be the boss of their o...

    By • April 21, 2014

  • How Social Media Amplifies Content Marketing and SEO

    Social media has long been something that companies know they need to get into to help develop their brand online, but since Google is constantly reworking its search algorithms, using social media is not really an option anymore.It's pretty much required.Social Media, Content Marketing, and SEOT...

    By • April 21, 2014

  • How to Make the Most of Your Nonprofit's Next TV Appearance [GUIDE]

    As a volunteer communications director for a nonprofit (and the spouse of a full-time one) I know how exciting it is to get an interview request or a response to a press release from a media outlet. Whether it's the local morning news program or 60 Minutes, going on TV can be an exciting opportun...

    By • April 21, 2014

  • 5 Social Media Lessons I Learned from Peter Pan

    Disney has taught us a whole slew of lessons since we were kids. But they taught us more than to believe in ourselves, to help each other, and to wish upon stars-they planted the seeds to social media success over sixty years ago, and we're reaping the benefits now.What am I talking about? Peter ...

    By • April 20, 2014

  • 9 Marketing Tips for Pinterest

    Pinterest has marched onto the social media scene in a big way. In January of 2012 Pinterest became the fastest company ever to reach 10 million unique users in one month with 11.7 million site visitors (comScore). Today, just three years after it was founded, Pinterest already has over 70 millio...

    By • April 20, 2014

  • Should You Kill Your Blog's Comments Section?

    There's a reason that "Don't read the comments" is such a common mantra around the Internet: it's because comments sections of blogs and other websites have become breeding grounds for dazzling nastiness, spam and off-topic distractions. It's become common for publishers to close their comments s...

    By • April 19, 2014

  • Patterns in Achieving Social Business Success by Leading and Pioneering Organizations

    The following is an excerpt from "Patterns in Achieving Social Business Success by Leading and Pioneering Organizations," an exclusive whitepaper brought to you by IBM. This whitepaper provides a step-by-step guide for determining your strategy to achieving social business success. It focuses on ...

    By • April 18, 2014

  • Put Social at the Center of Your Customer Universe

    Most organizations have a huge blind spot when it comes to social media. Sure, we're well past the days of people ignoring social altogether - and that's great. But most organizations still haven't given social customer feedback the spotlight it deserves, and that translates into missing huge opp...

    By • April 17, 2014

  • Agent Facebook and Detective Twitter: Preventing and Solving Crimes through Social Media

    The primary function of social media is, of course, to socialize. For years, people have been sharing pictures of their kids and vacations, discussing dinner plans, and voicing their opinions. Social media has far exceeded its original design, serving a multitude of other roles since its inceptio...

    By • April 17, 2014
  • SMT Expert

    Facebook Has Made New Algorithm Updates: Spammy Social Marketers Beware!

    Facebook has made an update to the News Feed algorithm that has been a long time coming. If you are like me, you are very tired of being asked to Like a photo to save a baby seal or seeing the same content over and over. This kind of content is NOT social media marketing. Thanks to the most recen...

    By • April 16, 2014

  • The Breakfast War's Hidden Battleground Is Snapchat

    With McDonalds and Taco Bell duking it out across the web and television to be king of the breakfast hill, it is surprising about how few people are discussing the hidden battle: Snapchat. Much of the discussion so far has been focused on the commercial videos and the quick remarks on Twitter, bu...

    By • April 16, 2014

  • 11 Lessons about Digital Communities from Rome: A Photo Essay

    It may be an ancient, bricks and mortar city, but the buildings, infrastructure and inhabitants of Rome offer many design insights into cyberspace, particularly when it comes to building, maintaining, and participating in digital communities. This post shares 11 lessons, organized into three feng...

    By • April 16, 2014

  • Have You Tried Facebook Live Chat Yet?

    Let's face it. With the advent of social media, consumers are looking for swiftness. Gone are the days when consumers were willing to be patient with brands to get their queries resolved. It's all about 'Turnaround Time' now. And Facebook has been quick to catch onto this insight. With Facebook l...

    By • April 16, 2014

  • What Caused the NSFW Tweet from US Airways

    Goof ups by brands on social media aren't new. But what happened yesterday with US Airways is the worst nightmare a brand could face on social media. The airline is now occupied with damage control after inadvertently publishing a pornographic tweet in response to a frustrated customer query.The ...

    By • April 16, 2014

  • Improving Content by Breaking Your Addiction to Links

    Oh my goodness we share a lot of links.For whatever reason, this really struck me when I was looking at my social streams the other day. Tonnes of links on Twitter. On Facebook, I scoured for longer than I care to admit before I found a brand post that didn't contain a link. Same story on Google+...

    By Matthew Peneycad • April 15, 2014

  • R.I.P. LinkedIn Company Page Products Tab: What To Do Next

    Recently, LinkedIn announced that it would be removing the Products & Services tab from all LinkedIn Company Pages effective April 14, 2014. The response to this change has been mostly negative from marketers who have invested heavily in the feature. As is the case with most social network fe...

    By • April 15, 2014

  • How Colors Affect Your Purchase Decisions

    What color signal does your brand project?With the average human brain processing visuals 60,000 times faster than text, it's important for brands to recognize the important role that color plays in purchasing decisions. Check out the video below to see exactly how colors portray emotion and infl...

    By • April 13, 2014

  • Facebook Cleaning Up Its News Feed By Reducing Like-Baiting And Spammy Posts

    Bad news for spammers and like baiting sites on Facebook, the company is on a house cleaning mode. To make its news feed more engaging so that users spend more time, Facebook is performing a series of improvements to its News Feed to reduce stories that people frequently report as spammy and that...

    By • April 12, 2014

  • Accepting Accidental Narcissism

    In the potentially hazardous world of social marketing there are lots of casualties. Individuals and businesses see social marketing as the cure for bland business storytelling yet they only gradually overcome their afflictions of being too promotional, inauthentic or unemotional. And then there ...

    By • April 11, 2014

  • Interview With Marie Wallace of IBM: All Things Analytic

    I recently caught up with Marie Wallace, Analytics Strategist at IBM, at Seth Grimes' Sentiment Analysis Forum in New York City. A lover of technology with a fascination for "all things analytic," Marie has spent the last decade building analytics technology at IBM. In this interview, she shares...

    By • April 10, 2014

  • 7 Tips to Manage the Critics Online

    When I speak, I tell the following story quite often. I tell it so often, in fact, I've heard rumors that other speakers tell it, too.In 2008, I was flying to Denver to speak to two CEO groups for Vistage International. It was the week before the Memorial Day weekend and we'd planned to meet our ...

    By • April 10, 2014