Snapchat Announces New Content Deal with LaLiga, as it Seeks Ways to Attract Older Users

Snapchat's looking at how it can maximize its appeal for a broader range of audiences.

By Andrew Hutchinson • Sept. 29, 2022

Report Shows that Snapchat Users are More Mentally Engaged with Snap Ads

The research shows how Snapchat users mentally engage when using the app.

By Andrew Hutchinson • Sept. 29, 2022

How to Formulate a More Effective Approach to TikTok Marketing [Infographic]

Looking for ways to maximize your TikTok marketing approach?

By Andrew Hutchinson • Sept. 28, 2022

LinkedIn Adds New Features for Company Pages, Including Post Templates and Link Stickers

Some new options to drive more engagement with your LinkedIn page posts.

By Andrew Hutchinson • Sept. 28, 2022

Meta Adds Enhancements for Call Ads, Including New Callback Option

Phone calls might spook some people, but for the right brand and audience, they can be highly effective.

By Andrew Hutchinson • Sept. 28, 2022

Instagram Shares New Tips on How to Use Instagram Reels for Marketing

There's a heap of helpful tips for those looking to incorporate Reels into their digital marketing approach.

By Andrew Hutchinson • Sept. 27, 2022

Brands are Driving Higher Reach and Engagement by Posting Instagram Reels

The data shows that brands that embrace Instagram Reels are seeing significant benefits.

By Jordan Julian • Sept. 27, 2022

Twitter’s Testing a New Way to Showcase Brand Communities in the App

A new way to enhance your Twitter community efforts?

By Andrew Hutchinson • Sept. 26, 2022

Instagram’s Testing a New Way to Use DMs as an Alert Option for New Posts

Meta continues to seek new ways to lean into evolving social sharing trends.

By Andrew Hutchinson • Sept. 26, 2022

Instagram Confirms that Videos Under 60 Seconds in Stories will No Longer Be Split into Segments

Instagram continues to merge its video options.

By Andrew Hutchinson • Sept. 23, 2022

6 Simple Tips to Get the Best Out of Your Paid Social Media Advertising [Infographic]

Some quick pointers to keep your social media advertising approach on track.

By Mark Walker-Ford • Sept. 22, 2022

5 Tips to Help Maximize Your Facebook Marketing Push This Holiday Season

Maximize your opportunities on The Social Network with these tips.

By Andrew Hutchinson • Sept. 22, 2022

Instagram Publishes Three New Guides to Help Brands Maximize their Holiday Marketing Efforts

The guides provide a range of tips and considerations to help maximize your IG approach this holiday season.

By Andrew Hutchinson • Sept. 22, 2022

Twitter Shares New Insights into Evolving Gaming Discussion in the App [Infographic]

The gaming discussion continues to ramp up on Twitter.

By Andrew Hutchinson • Sept. 21, 2022

Meta Launches New ‘Collaborative Ads’ to Facilitate More Direct Sales Activity

The option will make it easier to drive direct sales in local markets.

By Andrew Hutchinson • Sept. 20, 2022

Meta Adds New Tools to Help Promote Emerging Creators on Facebook

Facebook's looking to sweeten its offering for creators.

By Andrew Hutchinson • Sept. 20, 2022

Meta Shares New Insights into How to Maximize Your Content Reach on Facebook

'Unconnected Reach' is a growing consideration for Facebook marketers. 

By Andrew Hutchinson • Sept. 20, 2022

TikTok Will Now Let Users Tag Books in Their Clips, Leaning into the ‘BookTok’ Trend

#BookTok is one of the most popular hashtags in the app, with over 77 billion views to date.

By Andrew Hutchinson • Sept. 20, 2022

Twitter Shares New Insights into How its Tweet Recommendation Work

Twitter's working on new ways to highlight more relevant tweets from people you don't follow.

By Andrew Hutchinson • Sept. 20, 2022

Meta Announces Facebook Reels API to Enable Reels Sharing via Third Party Apps

Meta continues with its short-form video push.

By Andrew Hutchinson • Sept. 19, 2022

5 Key Twitter Marketing Tips to Maximize Your Holiday Sales Push

Maximize your Twitter efforts this holiday season with these tips.

By Andrew Hutchinson • Sept. 19, 2022

10 Essential LinkedIn Stats All Social Media Marketers Should Know [Infographic]

Ensure that you're across all the latest LinkedIn performance stats with this overview.

By Mark Walker-Ford • Sept. 18, 2022

Twitter Adds New Thread Creation Tools to its ‘Twitter Toolbox’ Collection of Recommended Apps

Twitter's Toolbox includes a range of helpful third-party apps and tweeting tools.

By Andrew Hutchinson • Sept. 15, 2022

YouTube Adds New Vertical Video Conversion Elements as it Leans into Short Form Video

With short form video on the rise, YouTube's looking to incoorporate more options to align with the viewing shift.

By Andrew Hutchinson • Sept. 15, 2022

6 Types of Customer Loyalty Programs to Help Grow Your Small Business [Infographic]

Winning new business is key, but retaining customers can be even more valuable in the long run.

By Mark Walker-Ford • Sept. 14, 2022