Meta Shares New 'Culture Codes' to Help Advertisers Improve the Performance of Their Promotions

Meta has outlined some key best practices to help advertisers maximize the appeal of their promotions to modern audiences.

By Andrew Hutchinson • May 6, 2022

Twitter Announces New, Exclusive Video Content Partnerships at NewFronts 2022

The deals will provide new opportunities for Twitter's ad partners to reach engaged audiences in the app.

By Andrew Hutchinson • May 5, 2022

LinkedIn Publishes New Guide to Maximizing Your Business Branding Efforts

The 25-page guide includes a range of helpful notes and pointers to help maximize your branding efforts. 

By Andrew Hutchinson • May 5, 2022

LinkedIn Provides New Insights into Key Trends by Region [Infographic]

The new regional insights packages provide a range of helpful notes and planning points.

By Andrew Hutchinson • May 5, 2022

Twitter Rolls Out Spaces Analytics to All Hosts and Co-Hosts

This could be a big help in mapping out your Spaces strategy.

By Andrew Hutchinson • May 4, 2022

TikTok Takes First Steps Towards Improved Creator Monetization with 'Pulse' Program

The new program will establish the first revenue share process for TikTok creators.

By Andrew Hutchinson • May 4, 2022

Twitter Expands Tweet Replies Ad Placement to All App Advertisers

The option could provide new opportunities, both for advertisers and tweet creators.

By Andrew Hutchinson • May 4, 2022

Snapchat Announces New Ad Partnership with Cameo, Unveils New Snap Originals

The new partnership will facilitate celebrity endorsement in your Snap ads.

By Andrew Hutchinson • May 3, 2022

Twitter Shares New Insights into the Rising Shopping Conversation via Tweet [Infographic]

Discussion around shopping is ramping up in tweets.

By Andrew Hutchinson • May 3, 2022

Meta Partners with Adobe on New Social Media Marketing Training Course

The new course includes insights from internal experts from Meta, as well as explainers on how to utilize Adobe's creative tools.

By Andrew Hutchinson • May 3, 2022

Snapchat Shares New Insights into the Potential for Brands to Connect with Audiences in the App

Snapchat has shared some new insights into how its users view brand interactions in the app.

By Andrew Hutchinson • April 29, 2022

4 Solid Pillars of Customer Retention [Infographic]

Establishing a customer retention strategy is key to maximizing your marketing process.

By Andrew Hutchinson • April 28, 2022

Twitter Adds 12 Million More Users, Posts Weaker Revenue Result Amid Pending Takeover by Elon Musk

Twitter's Q1 2022 results are not amazing, but that seems like a lesser story for the app at present.

By Andrew Hutchinson • April 28, 2022

Snapchat Unveils Drone Camera, Advanced AR Tools and New Commerce Integrations at Partner Summit

Snapchat has unveiled a range of new tools, including advanced AR features.

By Andrew Hutchinson • April 28, 2022

Facebook User Growth Back on Track, Revenue Declines in Q1

Meta continues to add users, though impacts from Apple's ATT update, and the war in Ukraine, have impacted revenue performance.

By Andrew Hutchinson • April 27, 2022

Pinterest Shares Key Wedding Search Trends Ahead of Wedding Season

Wedding season is upon us, and Pinterest has some new insights into the latest, rising wedding search trends in the app.

By Andrew Hutchinson • April 27, 2022

LinkedIn Publishes New Guide on How to Make Best Use of its Lead Gen Form Ads

LinkedIn Lead Gen forms can be a great way to gather valuable insight from your target audience.

By Andrew Hutchinson • April 27, 2022

YouTube Shorts Now Up to 30 Billion Daily Views, Ads in Shorts Now in Testing

YouTube Shorts is growing fast, presenting new opportunities for ad reach in the app.

By Andrew Hutchinson • April 27, 2022

Twitter Shares Key Trend Notes and Tips for Mother's Day Campaigns

Twitter has provided some key trend insights, based on Mother's Day activity in 2021.

By Andrew Hutchinson • April 26, 2022

Meta Publishes New Guide on Landing Page Best Practices

The 33-page guide includes a range of research-backed notes on how to improve the performance of your landing pages.

By Andrew Hutchinson • April 26, 2022

Instagram Launches Live Test of Pinned Posts on User Profiles

The option would enable more creative control of your Instagram profile.

By Andrew Hutchinson • April 22, 2022

Instagram Tests Out 'Templates' for Reels, New Ways to Reels Promos In-Stream

Templates would provide another way to create Reels clips.

By Andrew Hutchinson • April 22, 2022

LinkedIn Shares New Insights into the Brand Benefits of Adopting Sustainability Best Practices [Infographic]

Sustainability-related topics are getting more attention across the professional social network.

By Andrew Hutchinson • April 22, 2022

Snapchat Adds 13 Million More Users in Q1, Sees Steady Increase in Revenue

Snapchat has released its latest performance update, showing steady increases in users and revenue.

By Andrew Hutchinson • April 21, 2022

Reddit Shares New Insights into the Potential of Reddit Ads [Infographic]

Reddit's ad offerings are improving, and this infographic outlines some of their key benefits.

By Andrew Hutchinson • April 21, 2022