TikTok Announces New Partnership with NCSolutions on Improved Brand Lift Measurement

The new partnership will provide more insight into how TikTok ads are driving actual sales.

By Andrew Hutchinson • July 14, 2022

Meta Adds New, Exclusive Content Options for Paying Subscribers to Help Creators Build their Audiences

The new tools will provide more ways for creators to incentivize subscribers to sign up.

By Andrew Hutchinson • July 14, 2022

Twitter Highlights Key Shopping Conversation Trends Leading into the Christmas Period [Infographic]

Christmas is only 165 days away, which means that you need to start planning your holiday marketing campaigns.

By Andrew Hutchinson • July 13, 2022

Instagram Launches Initial Test of New 'Creator Marketplace' Influencer Discovery Platform

Like Facebook's Brand Collabs Manager, Instagram's Creator Marketplace will help you find the right creative partners for your campaigns. 

By Andrew Hutchinson • July 12, 2022

Instagram Tests New 'Live Producer' Tool to Facilitate More Professional Looking IG Live Streams

The tool will provide more broadcasting options for live-stream creators on Instagram. 

By Andrew Hutchinson • July 11, 2022

TikTok Adds New Inventory Filters to Ensure Safe Ad Placement in the App

The new filter options will help brands ensure safe placement of their promotions within the app.

By Andrew Hutchinson • July 11, 2022

New Research Looks at the Rising Online Video Trend [Infographic]

Video is fast becoming an essential element of any effective digital marketing strategy.

By Andrew Hutchinson • July 10, 2022

New Overview Looks at How Mobile Gaming Brands Can Utilize TikTok for Marketing [Infographic]

TikTok has had a transformative impact on social media, which includes approaches to marketing.

By Andrew Hutchinson • July 8, 2022

TikTok Launches Free Marketing Education Series for SMBs

The new, e-mail-based program will provide a range of expert insights into effective TikTok marketing.

By Andrew Hutchinson • July 8, 2022

Pinterest Adds New Product Display Options, Updated Shopping API

The new updates will provide more options for merchants to showcase their products via Pins.

By Andrew Hutchinson • July 7, 2022

Twitter Launches Initial Test of Collaborative Tweets

The option, currently in limited testing, enables you to collaborate with another user on a single tweet.

By Andrew Hutchinson • July 7, 2022

Meta Publishes New Video Planning Guide for Marketers

The 31-page guide provides a range of helpful insights and notes on how to maximize your Facebook video strategy.

By Andrew Hutchinson • July 6, 2022

New Insights Highlight the Best Times to Post on Facebook and Twitter in 2022

Sprout Social has posted new insights into optimal tweet and Facebook post engagement times.

By Andrew Hutchinson • July 6, 2022

Meta Provides New Insights into Rising World Cup Discussion on its Platforms [Infographic]

The 2022 FIFA World Cup is approaching, and Meta's looking to help marketers tap into the surrounding hype.

By Andrew Hutchinson • July 6, 2022

YouTube Launches Updated Shorts Analytics, New Comparative Display for New and Returning Viewers

YouTube has rolled out a range of analytics tweaks and updates.

By Andrew Hutchinson • July 6, 2022

Pinterest Launches Pin Ads in Argentina, Colombia and Chile

Pinterest continues to expand its ad offering, as it works to maximize its revenue potential.

By Andrew Hutchinson • July 6, 2022

The Pros and Cons of Influencer Marketing for Your Brand [Infographic]

A look at the benefits, and risks, of influencer marketing for your business.

By Mark Walker-Ford • July 5, 2022

Twitter Launches New 'Brand Connect Playbook' to Provide Guidance for Marketers

The new playbook includes a heap of usage notes and case study examples to help guide your Twitter marketing approach.

By Andrew Hutchinson • July 5, 2022

30 Days of Content Prompts [Infographic]

Looking for inspiration for your social media posts? This will help.

By Mark Walker-Ford • July 4, 2022

How to Batch Create Your Social Media Content [Infographic]

Get more done in less time with this content planning overview.

By Andrew Hutchinson • July 4, 2022

Twitter Shares Ads Best Practices to Help Refine Your Tweet Marketing Approach [Infographic]

Ensure you're maximizing your tweet marketing strategy with these tips.

By Andrew Hutchinson • July 1, 2022

LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

The free digital magazine includes a range of expert tips and insights.

By Andrew Hutchinson • July 1, 2022

TikTok Tests Dedicated Shopping Feed with Users in Indonesia

The next step in TikTok's shopping integration plan.

By Andrew Hutchinson • June 30, 2022

Twitter Rolls Out 'Branded Likes' to Advertisers in the US, UK, Saudi Arabia and Japan

The high-end ad option provides an interactive, engaging way to enhance your tweet promotions.

By Andrew Hutchinson • June 30, 2022

Meta Launches New NFT Display Options on Facebook

Get ready for the next stage of NFTs, with Facebook now incorporating NFT display options.

By Andrew Hutchinson • June 30, 2022