Twitter Launches New ‘Link Spotlight’ CTA Button for Professional Accounts

The new Link Spotlight could help drive more referral traffic - though there are some restrictions on its use.

By Andrew Hutchinson • Oct. 12, 2022

Twitter Shares Tips for Brands Looking to Tap into the World Cup 2022 Discussion

The World Cup will spark a flood of event-related tweets and trends.

By Andrew Hutchinson • Oct. 12, 2022

Will the Metaverse Actually Become a Real Thing?

Questionable screenshots, slower than expected development and other challenges could impede Zuck's metaverse vision.

By Andrew Hutchinson • Oct. 12, 2022

How Will Twitter Change Under Elon Musk?

Here are three elements that are likely to see immediate change in the Musk era at the app.

By Andrew Hutchinson • Oct. 11, 2022

Meta Showcases Latest VR Developments at Connect 2022, Including New Quest Pro Headset

Meta's taking its VR talents to the professional realm as it works to build the next phase of computing.

By Andrew Hutchinson • Oct. 11, 2022

Snapchat Unveils AR-to-Purchase Activation for Halloween Costumes

The activation could spark new thinking around seasonal AR tie-in campaigns.

By Andrew Hutchinson • Oct. 11, 2022

YouTube Shares More Info on its Coming ‘Data Stories’ Analytics Element

YouTube's 'Data Stories' provides key channel performance insights in a simplified format.

By Andrew Hutchinson • Oct. 10, 2022

TikTok Publishes New Marketing Playbook for Auto Dealers

The guide provides a range of tips and notes on how auto marketers can make best use of TikTok.

By Andrew Hutchinson • Oct. 10, 2022

Twitter Shares Insights into Music Engagement Trends in the App [Infographic]

Music is a key culture driver, and Twitter sees huge engagement around the latest music trends.

By Andrew Hutchinson • Oct. 10, 2022

Meta Announces 2022 Creator Week Event, Which Will Focus on Reels Creators

The event will feature a range of Facebook and IG creators who'll talk about how they've achieved success.

By Andrew Hutchinson • Oct. 9, 2022

Twitter Tests New Product Display Cards within Tweets as Part of Broader Shopping Push

Twitter's developing new product display elements that can be attached to tweets.

By Andrew Hutchinson • Oct. 9, 2022

3 Tips on How to Maximize Twitter Video for Marketing

Twitter has provided some new tips to help marketers maximize their tweeted video efforts.

By Andrew Hutchinson • Oct. 7, 2022

Who Really Benefits from the Creator Economy?

The Creator Economy has become a much bigger focus - but can creators really make a living online?

By Andrew Hutchinson • Oct. 7, 2022

How Gen Z Breaks Marketing’s Cultural Mold

In new research, Horizon Media found the group no longer believes in mainstream pop culture, pushing marketers in a new direction. 

By Aaron Baar • Oct. 7, 2022

Reddit Rolls Out Updates to Ads Manager, Including New Targeting and Creation Tools

Reddit continues to evolve its ad offering as it works to expand its ad business.

By Andrew Hutchinson • Oct. 7, 2022

A Visual Guide for Creating Instagram Reels

A rundown of the video specs, tools and core features for creating Instagram Reels.

By Emma Wiltshire • Oct. 6, 2022

5 Tips to Help Maximize Your Instagram Presence This Holiday Season

Some key pointers to help get your Instagram marketing approach on the right track.

By Andrew Hutchinson • Oct. 6, 2022

How Wawa gained 2.6M social media followers

The c-store chain has had success with scrappy, lighthearted content and a few well-timed campaigns, the head of its social team said at the NACS Show.

By Jeff Wells • Oct. 6, 2022

Instagram Tests Out New Ad Options, Including Explore Placement and Interactive AR Displays

Instagram's trying out a range of new ad formats, in new places in the app.

By Andrew Hutchinson • Oct. 4, 2022

Meta Announces New Privacy-Focused Ad Targeting Solutions, Improvements in Automated Targeting

Meta's developing new ad tools in line with evolving data privacy expectations.

By Andrew Hutchinson • Oct. 4, 2022

Meta Announces New Ad Options for Facebook Reels Which Could Facilitate Creator Revenue Share

Meta's looking to monetize Reels with some new ad options.

By Andrew Hutchinson • Oct. 4, 2022

Meta Shares Insights into How Consumers View the Next Big Tech Shifts, Including the Metaverse

Meta's keen to highlight the value of its metaverse vision - but do you need to go all-in just yet?

By Andrew Hutchinson • Oct. 4, 2022

TikTok’s Taking a New Approach to Promoting its Live Stream Shopping Tools in the US

After failing to gain significant traction with its live shopping tools in Europe, TikTok's trying a new approach.

By Andrew Hutchinson • Oct. 3, 2022

Instagram Expands Test of Multiple Links in User Bios

The option would provide more capacity to drive traffic from your IG presence.

By Andrew Hutchinson • Oct. 3, 2022

LinkedIn Launches ‘Document Ads’, Offline Conversion Data Integration and More

Given the popularity of Carousel posts in the app, Document Ads could be a valuable addition.

By Andrew Hutchinson • Sept. 29, 2022