TikTok Provides Guidance for SMBs Looking to Tap into TikTok Marketing

The tips and notes may help provide guidance for your TikTok approach.

By Andrew Hutchinson • Aug. 3, 2021

Instagram Adds New Examples of Top Brand Creative to its Professional Dashboard Element

The examples will help inspire your own creative thinking around Instagram content.

By Andrew Hutchinson • Aug. 3, 2021

LinkedIn Shares New Insights into Key Tech Buying Trends, and the Impacts of the Pandemic

The report looks at key tech buying trends, and the rising importance of brand and community building in the process.

By Andrew Hutchinson • Aug. 2, 2021

SMT Expert Series: Matt Navarra Discusses the Latest Trends, and Where Things are Headed

In an exclusive interview, social media expert Matt Navarra provides his insights on some of the latest trends.

By Andrew Hutchinson • Aug. 1, 2021

Pro Tips: Instagram Shares Insights into How to Maximize Your On-Platform Promotion Efforts

What's working on Instagram now? We spoke to the platform's Product Marketing Lead for Small Businesses to find out.

By Andrew Hutchinson • Aug. 1, 2021

9 Essential Marketing Channels Small Businesses Should Invest In [Infographic]

A quick overview of some essential marketing channels to consider in your strategy.

By Mark Walker-Ford • Aug. 1, 2021

Key Tips for Maximizing Your Instagram Presence [Infographic]

If you want to build your Instagram audiences, you need to start with the basics.

By Andrew Hutchinson • Aug. 1, 2021

Pinterest Loses 24 Million Users as Lockdowns Ease and Physical Stores Re-Open Around the World

The numbers show a significant decline in users, though underlying ad performance remains solid.

By Andrew Hutchinson • July 29, 2021

LinkedIn Publishes New Guide on Effective Brand Building Strategies

The guide provides insights into how to maximize both long-term branding and short-term sales goals.

By Andrew Hutchinson • July 29, 2021

TikTok Launches New 'Re:Make' Campaign to Pay Tribute to Classic Ads

The campaign will showcase how brands can make best use of the platform and community for their campaigns.

By Andrew Hutchinson • July 29, 2021

Snapchat Launches New 'Campaign Lab' to Help Guide Marketers on Best Snap Ads Approaches

The new experiment tracking and creation tool will help refine your Snap ads focus.

By Andrew Hutchinson • July 29, 2021

Pro Tips: Pinterest Provides Insights Into How To Maximize Your Pin Strategy in 2021

Looking to maximize your Pin marketing efforts? Check out these tips, direct from Pinterest's business growth team.

By Andrew Hutchinson • July 28, 2021

Reddit Launches New Holiday Guide to Assist in Campaign Planning

The new guide includes a range of key insights to assist in holiday campaign planning.

By Andrew Hutchinson • July 28, 2021

YouTube Adds in Live-Stream Trailers and Live Polls as it Builds its New Streaming Commerce Options

The new tools are part of YouTube's renewed focus on live-streams as an eCommerce option.

By Andrew Hutchinson • July 28, 2021

Facebook Launches 'Campaign Ideas Generator' to Help Businesses with their Promotional Efforts

The new resource website aims to help guide your Facebook and Instagram campaign approach via a range of tools and prompts.

By Andrew Hutchinson • July 28, 2021

Snapchat Launches 'My Places' To Highlight Local Businesses of Interest Within the Snap Map

The new display aims to help users find new places to go, and where to meet up with friends.

By Andrew Hutchinson • July 28, 2021

Twitter Takes Next Steps Into eCommerce With Test of Shopping Module on Business Profiles

The new Shop module is being tested with a selection of businesses in the US.

By Andrew Hutchinson • July 28, 2021

LinkedIn Posts Record Full-Year Revenue Result, Continues To See Strong Growth in Active Sessions

The platform has surpassed $10 billion in revenue for the first time, up 27% year over year. 

By Andrew Hutchinson • July 27, 2021

TikTok Adds New Live-Stream Moderation Tools as it Eyes the Next Stage of Live-Stream Shopping

The new tools will provide more capacity to manage your live-stream broadcasts in the app.

By Andrew Hutchinson • July 27, 2021

Pinterest Adds Product Tags in Idea Pins, Provides New Affiliate Options for Creators

The new options will provide new ways for Pinterest creators to monetize their platform presence.

By Andrew Hutchinson • July 27, 2021

Instagram Implements New Initiatives To Protect Young Users, Including Privacy Defaults and Ad Targeting Restrictions

The changes will limit the ways in which advertisers can target young audiences across Facebook's apps.

By Andrew Hutchinson • July 27, 2021

YouTube Adds New Connected TV Ad Improvements, New Tools To Maximize Audio Ad Creative

With millions of people now watching YouTube content on their home TV sets, CTV ads are becoming a bigger consideration.

By Andrew Hutchinson • July 26, 2021

Pinterest Adds New Pin Insights To Provide More Performance Insight [Infographic]

The new metrics provide data on followers per board and profile visits.

By Andrew Hutchinson • July 26, 2021

Snapchat Posts Strong Results in Q2, Including a Record Increase in Revenue

After a period of uncertainty, Snapchat nows appears to be finding its groove.

By Andrew Hutchinson • July 22, 2021

LinkedIn Adds New, Free Certification Courses to Help Showcase Your LinkedIn Marketing Knowledge

The courses take you through all of LinkedIn ad and marketing tools, and provide a good level of base knowledge in how its systems operate.

By Andrew Hutchinson • July 21, 2021