The ROI of a Weekly Video Ad Strategy [Infographic]

With the right strategy, focused on each element of the sales funnel, you can drive significant results with video campaigns.

By Jess Rozario-Ospino • July 6, 2021

Snapchat Shares New Research Into How AR Campaigns Are Driving Conversion

Snap says that, already, AR campaigns are seeing significant audience response.

By Andrew Hutchinson • July 6, 2021

Facebook Rolls Out Updates to Conversion Modeling and Events in Responds to ATT Changes

The changes will help advertisers maintain a better understanding of campaign performance, despite data loss

By Andrew Hutchinson • July 5, 2021

TikTok Reminds Brands "Don't make ads, make TikToks"

This week, TikTok has shared a new post reiterating the TikTok for Business mantra, "Don't make ads, make TikToks." 

By Emma Wiltshire , Jette-Mari Anni • June 29, 2021

15 Types of Content to Post on Social Media to Keep Your Feed Fresh [Infographic]

Looking for new, creative content ideas to share across your social media feeds? Here are 15 different content ideas for brands on social.

By Mark Walker-Ford • June 29, 2021

LinkedIn Publishes New Digital Magazine of Business Growth Tips

LinkedIn has published a new magazine, which includes a range of helpful tips and expert insights for brands.

By Andrew Hutchinson • June 28, 2021

LinkedIn Publishes New Mini-Guide to its Ad Targeting Options

The guide covers all aspects of the LinkedIn ad creation process.

By Andrew Hutchinson • June 27, 2021

Facebook Publishes New Report on the Evolution of eCommerce, and Strategic Considerations

The 30-page report provides some great insights into key eCommerce and mobile usage trends.

By Andrew Hutchinson • June 27, 2021

Facebook Adds New 'Optimize Text Per Person' Option for Automated Ad Customization

When turned on, the process will select a primary message to highlight from the various ad text fields. 

By Andrew Hutchinson • June 25, 2021

Instagram Launches Live Test of Image and Video Uploads From the Desktop Version of the App

The option will provide more capacity to manage and maintain your IG presence.

By Andrew Hutchinson • June 24, 2021

Twitter Adds 15 Second Views as a New Objective for Video Ad Campaigns

The new option will provide more opportunity to maximize your video content efforts.

By Andrew Hutchinson • June 24, 2021

Snapchat Shares New Data on How Its Users Are Preparing for a Return To Normal, Pre-COVID Life

The report shows that Snapchatters are increasingly keen to get back to social gatherings and events.

By Andrew Hutchinson • June 23, 2021

Instagram Tests New Content Recommendations Within the Main Feed, Sometimes Above Profiles You Follow

The process will aim to expand user horizons and highlight a broader range of content to keep them engaged.

By Andrew Hutchinson • June 23, 2021

Pinterest Shares New Research Into Emerging Trends as We Look To a Post-COVID Future

The emerging shifts could help guide your Pin marketing strategy and keep it in alignment with the next stage.

By Andrew Hutchinson • June 22, 2021

Snapchat Provides Insight Into the Effectiveness of Snap Ads Within its Discover Shows

Snapchat's Discover shows are hugely popular, and they could be having a transformative impact on viewing behaviors.

By Andrew Hutchinson • June 22, 2021

TikTok Adds Brand Lift Study Option To Help Advertisers Glean More Insight Into Campaign Performance

The option will help businesses get a better understanding of the response to their promotional efforts on the platform.

By Andrew Hutchinson • June 22, 2021

Facebook Announces the Next Stage of its eCommerce Push, Including Shops on WhatsApp and Visual Search

The new options will help Facebook expand its rising eCommerce push.

By Andrew Hutchinson • June 22, 2021

Twitter Shares New Insights Into the Rising Gaming Discussion via Tweets

Gaming discussion has increased by 18% YoY over the first six months of 2021.

By Andrew Hutchinson • June 21, 2021

YouTube Announces 'Small Biz Day' Showcase Event, Which Will Include a New Live-Stream Shopping Experience

The event is another step in YouTube's evolving eCommerce connection tools.  

By Andrew Hutchinson • June 21, 2021

Facebook Shares New Insights into How Users Engage with the Olympic Games [Infographic]

The data looks at how users on Facebook and Instagram have engaged with Olympics content in past years.

By Andrew Hutchinson • June 21, 2021

25 Ways to Use Social Proof on Your eCommerce Website to Increase Sales [Infographic]

Customer endorsements can play a big role in maximizing sales performance.

By Mark Walker-Ford • June 20, 2021

Facebook Announces Education and Insights Sessions as Part of Cannes LIONS 2021

The sessions could offer new insight into how to make best use of Facebook's evolving ad and creator tools.

By Andrew Hutchinson • June 18, 2021

Facebook Highlights Black-Owned Businesses for Juneteenth, Provides Tools to Increase Awareness

Facebook's also providing a range of ways for brands to show their support for the event.

By Andrew Hutchinson • June 18, 2021

New Report Looks at Evolving Consumer Expectations From Brands on Social Media [Infographic]

Sprout Social's latest report looks at key social customer expectation trends, and how brands can adapt their approaches.

By Andrew Hutchinson • June 17, 2021

Instagram Launches Reels Ads in All Regions

The ads can be 30 seconds long, and will appear between user Reels.

By Andrew Hutchinson • June 17, 2021