TikTok Launches Lead Generation Ads to Help Advertisers Collect Audience Information

TikTok has added a new lead generation ad option which enables businesses to gather contact info direct from the platform.

By Andrew Hutchinson • April 28, 2021

YouTube Reports 49% Jump in Ad Revenue as Video Consumption Behaviors Evolve

Parent company Alphabet has provided an overview of YouTube's growing ad business in its latest earnings report.

By Andrew Hutchinson • April 28, 2021

Pinterest Rises to 478 Million Users, Posts Strong Revenue Result for Q1

Pinterest has shared its latest performance update, showing strong growth in usage and revenue.

By Andrew Hutchinson • April 27, 2021

LinkedIn Continues to See 'Record Engagement' According to Latest Performance Update

Microsoft has reported strong revenue and engagement numbers for LinkedIn in its Q3 2021 performance update.

By Andrew Hutchinson • April 27, 2021

Zuckerberg Lays Out Plans for New Revenue Tools for Instagram Creators, and Improved Brand Promotional Offerings

Facebook CEO Mark Zuckerberg has announced plans for coming monetization tools for Instagram creators.

By Andrew Hutchinson • April 27, 2021

Snapchat Shares New Insights into Rising User Excitement Around the Return of the NFL [Infographic]

Snapchat has shared some new stats on the rising enthusiasm among users around the return of the NFL.

By Andrew Hutchinson • April 26, 2021

Reddit Announces Exclusive Content Partnership with the NBA

Reddit has announced a new, exclusive content partnership with the NBA.

By Andrew Hutchinson • April 26, 2021

Apple Officially Launches New App Tracking Permissions as Part of iOS 14.5

Apple has officially launched the latest version of iOS, which includes its controversial new App Tracking Transparency prompts. 

By Andrew Hutchinson • April 26, 2021

Why Shoppable UGC is the Future of eCommerce Experiences

With more shoppable options on social platforms, shoppable UGC could provide significant opportunity for eCommerce brands.

By Peter Cassidy • April 25, 2021

4 Ways to Amplify Your Customer Experience on Instagram in 2021 [Infographic]

Take your eCommerce efforts to the next level on Instagram with these tips.

By Nancy Kapoor • April 25, 2021

TikTok Shares New Insights into How Users are Engaging Around Mother's Day in the App

TikTok has provided some new insights into how brands can promote their Mother's Day campaigns on the platform.

By Andrew Hutchinson • April 23, 2021

TikTok Outlines Ad Campaign Changes and Impacts Due to Apple's IDFA Update

With Apple rolling out its new ATT data tracking prompts in all apps from next week, TikTok has outlined a range of changes to its ad offerings.

By Andrew Hutchinson • April 22, 2021

Facebook Flags Changes to News Feed Ranking, With New Tests to Determine What Users Want to See

Facebook has outlined its latest approaches to refine its News Feed algorithm, which could have an impact on your Facebook content planning.

By Andrew Hutchinson • April 22, 2021

Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads

Facebook's announced a set of new video ad options, including the first stage of Instagram Reels ads.

By Andrew Hutchinson • April 22, 2021

Facebook Shares More Brand Marketing Tips in its Latest 'Social Skills' Video

Facebook has published the latest video in its 'Social Skills' marketing tips series.

By Andrew Hutchinson • April 22, 2021

Twitter Launches Full Support for 4K Images in Tweets

Twitter now supports 4K image uploads in both its Android and iOS apps.

By Andrew Hutchinson • April 21, 2021

Snapchat Shares New User Data on the Growing Excitement Around the Re-Opening of Movie Cinemas

Snapchat has shared some new data on how Snapchatters are looking forward to returning to the cinema.

By Andrew Hutchinson • April 21, 2021

LinkedIn Provides Tips on Effective Brand Use of LinkedIn Stories

LinkedIn has provided some new tips on how brands can make best use of LinkedIn Stories.

By Andrew Hutchinson • April 21, 2021

Twitter Launches Initial Test of 'Professional Profiles' for Brands and Creators

Twitter is launching an initial test of its new Professional Profiles for brands and creators.

By Andrew Hutchinson • April 21, 2021

Facebook Provides Advice to Help Advertisers Prepare for Apple's iOS 14.5 Update

With Apple confirming that its controversial IDFA update is being rolled out from next week, Facebook has sent out a reminder to advertisers.

By Andrew Hutchinson • April 21, 2021

Pinterest Expands Shopify Integration, Adds New Promotion Options for Shopify Merchants

Pinterest is expanding its Shopify integration options to more regions, which will facilitate a significant expansion in shoppable Pins.

By Andrew Hutchinson • April 21, 2021

YouTube Expands Sponsorship Opportunities Through YouTube Select

YouTube is expanding its slate of sponsorship opportunities via YouTube Select, giving brands more ways to attach their promotions to specific moments and themes.

By Andrew Hutchinson • April 20, 2021

New Report Looks at the Most Effective Influencer Marketing Approaches, and Key Platforms of Focus

The latest State of Influencer Marketing report from Linqia provides a helpful overview of the most common tactics.

By Andrew Hutchinson • April 20, 2021

Apple Says its Updated, Opt-In Prompts for User Data Tracking on iOS will Come into Effect Next Week

Apple's controversial IDFA update is set to come into effect early next week, as per Apple's latest announcement.

By Andrew Hutchinson • April 20, 2021

Instagram is Working on New Sticker Types, New Background Visuals for Direct Chats

Instagram is developing new 'Link' and 'Super Mention' stickers for Stories, as well as new, themed chat backgrounds.

By Andrew Hutchinson • April 20, 2021