YouTube Publishes New Guide to Rising Aesthetic Trends, and How to Understand Niche Interests

The guide provides insights into some rising trends of note, stemming from various YouTube niches.

By Andrew Hutchinson • Aug. 19, 2021

Why B2B Marketers Build on LinkedIn [Infographic]

Here are some key usage stats and insights to help guide your LinkedIn marketing approach.

By Andrew Hutchinson • Aug. 19, 2021

Facebook Brings Reels to its Main App as it Seeks to Capitalize on the Short-Form Video Trend

The update could expose a lot more people to Reels content, and increase engagement with the option.

By Andrew Hutchinson • Aug. 19, 2021

LinkedIn Publishes New Guide to Effective Brand Building on the Platform

The guide provides a range of notes and pointers on effective brand-building processes, with LinkedIn-specific examples.

By Andrew Hutchinson • Aug. 18, 2021

Facebook Publishes New Guide on How Broader Societal Shifts Have Impacted Ad Response

The guide provides advice, examples and explainers to help advertisers align with key shifts.

By Andrew Hutchinson • Aug. 18, 2021

New Report Shows Real Estate Agents are Increasingly Reliant on Social Media Marketing

60% of real estate agents say that social media marketing is more important than their website.

By Becky Brooks • Aug. 17, 2021

Facebook Announces Social Impact Education Conference for Nonprofits and Charity Groups

The event will provide a range of opportunities for nonprofits to learn how they can best utilize Facebook and Instagram.

By Andrew Hutchinson • Aug. 17, 2021

YouTube Adds Video Chapter Listings in Search, Which Could be a New SEO Consideration

Users will be able to access specific video sections direct from search results, which could have specific SEO considerations.

By Andrew Hutchinson • Aug. 17, 2021

Snapchat Launches 'Snapchat Trends' to Highlight Key Topics of Discussion in the App

The tool could be hugely valuable in determining market fit, and key trends of note within Snaps.

By Andrew Hutchinson • Aug. 17, 2021

7 Tactics to Increase Customer Lifetime Value [Infographic]

Winning new business is key, but maintaining existing client relationships can be even more valuable.

By Andrew Hutchinson • Aug. 16, 2021

How Brands Can Make Best Use of Audio on TikTok (and Why They Should) [Infographic]

According to research, 73% of TikTok users will stop and look at ads on TikTok with audio.

By Aaron Brooks • Aug. 16, 2021

TikTok Announces New Partnerships with Vimeo and Canva to Streamline Content Creation

The new integrations will provide more ways for marketers to build their TikTok campaigns.

By Andrew Hutchinson • Aug. 16, 2021

SMT Expert Series: Keren Baruch Discusses LinkedIn Content Trends and Creator Tools

Get the lowdown on the latest LinkedIn trends, and tips for your content approach. 

By Andrew Hutchinson • Aug. 16, 2021

TikTok Launches 'Creative Solutions' Guide to Building Effective TikTok Campaigns

The guide outlines a range of TikTok-specific clips on how to maximize your video engagement.

By Andrew Hutchinson • Aug. 14, 2021

Reddit Now Valued at $10b with New Funding Round

The platform continues to expand its business potential with new tools and improved moderation processes.

By Andrew Hutchinson • Aug. 12, 2021

LinkedIn Shares New Case Study on How Jabra Utilizes LinkedIn Ads to Target Key Buyers [Infographic]

The case study highlights how Jabra used various LinkedIn ad elements to maximize performance.

By Andrew Hutchinson • Aug. 12, 2021

Facebook Shares New Insights into the Key Elements of Effective Video Content

The report looks at the key elements of effective video creative, and how you can factor these into your approach.

By Andrew Hutchinson • Aug. 12, 2021

Snapchat Publishes New Halloween Marketing Guide to Assist in Strategic Planning

The guide covers all aspects of Snapchat usage and opportunity for Halloween tie-ins.

By Andrew Hutchinson • Aug. 12, 2021

Facebook Outlines New, Privacy-Focused Approach to Advertising, In-Line with Industry Shifts

Facebook has outlined several alternative approaches to ad performance tracking.

By Andrew Hutchinson • Aug. 11, 2021

Instagram Adds New 'Audio' Tab to its Search Options to Boost Reels Engagement

The tab will highlight trending Reels that use samples of the audio. 

By Andrew Hutchinson • Aug. 10, 2021

40 Twitter Stats for 2021 [Infographic]

Looking to get a better understanding of the power and influence of Twitter? Check out these stats.

By Meg Carpenter • Aug. 9, 2021

Twitter is Testing a New Option Which Would Enable You to Remove Specific Followers from Your Audience

The option could be particularly beneficial for brands looking to ensure they maximize their tweet marketing performance.

By Andrew Hutchinson • Aug. 9, 2021

Facebook Announces #BuyBlack Summit to Help Promote Black-Owned Businesses

The summit will include a range of info sessions and workshops to help highlight the ways in which brands can utilize Facebook for promotion.

By Andrew Hutchinson • Aug. 9, 2021

Instagram Tests New Ads on the Shop Tab to Highlight Specific Products

The new ads will help to highlight your products on the front page of the Shop tab in the app.

By Andrew Hutchinson • Aug. 9, 2021

Pro Tips: TikTok Shares Advice on How Brands Can Establish a Presence on the Platform, and Generate Results

What's the best way to approach TikTok marketing? We asked the platform's global head of small business solutions to find out.

By Andrew Hutchinson • Aug. 7, 2021