Facebook Shares New Insights into the Impacts of COVID-19 on SMBs

Facebook has published the latest version of its State of Small Business report, looking at the impact of the pandemic on SMBs.

By Andrew Hutchinson • Feb. 19, 2021

Snapchat Publishes New Data on the Rising Effectiveness of 6-Second Ads

Snapchat has published a new study which underlines the rising effectiveness of shorter video ads.

By Andrew Hutchinson • Feb. 18, 2021

Snapchat Shares New Insights into Gen Z Consumption and Engagement Trends

Snapchat has published a new, 60-page report which provides a range of insights into the evolving behaviors and habits of Snapchat users.

By Andrew Hutchinson • Feb. 18, 2021

Facebook Shares New Insights into How to Maximize the Reach of Your Video Content

Facebook has shared some new insights into how its algorithms determine the relative reach and distribution of video uploads.

By Andrew Hutchinson • Feb. 17, 2021

YouTube Says That its TikTok-Like 'Shorts' Feature will be Expanded to US Users Next Month

YouTube has confirmed that its TikTok clone, called 'Shorts', will see a full expansion to US users 'in the coming weeks'.

By Andrew Hutchinson • Feb. 17, 2021

Twitter Launches Live Test of Voice Recordings in DMs

Twitter is launching a test of voice DMs in Brazil, India and Japan, a new way to connect via message.

By Andrew Hutchinson • Feb. 17, 2021

The Top 6 Social Media Trends of 2021 [Infographic]

Ensure your social media marketing approach is in line with the latest trends with this overview.

By Andrew Hutchinson • Feb. 17, 2021

YouTube Launches New 'Shorts Report' to Promote Key Short Video Trends

YouTube has launched a new Shorts Report, which it will use to highlight key trends in its new, TikTok-like offering.

By Andrew Hutchinson • Feb. 16, 2021

LinkedIn Publishes New Guide to Account Based Marketing

LinkedIn has published a new guide to account-based marketing and how businesses can use LinkedIn in their ABM approach. 

By Andrew Hutchinson • Feb. 16, 2021

TikTok Launches New Seller University as it Looks to Expand its eCommerce Push

TikTok continues its eCommerce push with a new 'Seller University' platform to help brands sell products in their videos.

By Andrew Hutchinson • Feb. 16, 2021

Facebook Is Looking to Reduce Political Content – What Will That Mean for Facebook Marketing?

Facebook recently announced that it's launching a new test that will de-emphasize political content. What will that mean for marketers?

By Andrew Hutchinson • Feb. 16, 2021

Snapchat Says That 59 Million People Used its AR Tools During the Super Bowl

Snapchat has shared some insights into the usage of its AR tools during Super Bowl LV.

By Andrew Hutchinson • Feb. 16, 2021

Facebook Launches New Site to Help App Marketers Deal with Coming IDFA Changes

Facebook has launched a new mini-site to help Audience Network advertisers minimize the impacts of Apple's coming IDFA update.

By Andrew Hutchinson • Feb. 16, 2021

21 Instagram Facts for 2021 [Infographic]

This infographic outlines a range of key usage stats and trend insights for your Instagram planning. 

By Andrew Hutchinson • Feb. 14, 2021

Nano Influencers: Who Are They and How to Work With Them [Infographic]

When mapping out your influencer marketing strategy, don't overlook the value of those with smaller, but more engaged, audiences.

By Andrew Hutchinson • Feb. 14, 2021

LinkedIn Launches 'Return to Growth' Digital Magazine, Outlining Marketing Tips and Notes

LinkedIn has published a new digital magazine full of tips and notes for marketers planning their 2021 strategies.

By Andrew Hutchinson • Feb. 12, 2021

10 YouTube Videos That Every Small Business Should Create [infographic]

Looking to build an effective YouTube strategy? Here's an overview of the types of videos you should be looking to create.

By Andrew Hutchinson • Feb. 11, 2021

LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic]

LinkedIn has shared some new advice on how brands can create more effective, engaging creative elements.

By Andrew Hutchinson • Feb. 11, 2021

Snapchat Shares New Insights into User Engagement Around Valentine's Day, New Features for the Event

Snapchat has released some new data on Valentine's Day engagement, as well as some new features to help users celebrate the event.

By Andrew Hutchinson • Feb. 10, 2021

Twitter Posts Record Revenue Result in Q4, Maintains Usage Growth

Twitter added more users and posted a record profit result in Q4 2020.

By Andrew Hutchinson • Feb. 9, 2021

Twitter Updates Data Tracking Options for Website Click and App Install Campaigns

Twitter has added some new data tracking options to help advertisers mitigate changes in data attribution.

By Andrew Hutchinson • Feb. 9, 2021

TikTok Publishes 2021 Content Trends Report, Highlight Rising Subjects of Audience Interest

TikTok has published a new trends report, highlighting all the key topics that saw significant growth in interest on the platform throughout 2020.

By Andrew Hutchinson • Feb. 9, 2021

Shopify Expands its 'Shop Pay' In-Stream Payment Process to Facebook and Instagram Shops

Facebook is adding Shopify Pay as a new payment option within Facebook and Instagram Shops.

By Andrew Hutchinson • Feb. 9, 2021

Pinterest Announces 'Pinterest Presents' Virtual Summit for Marketers

Pinterest is holding its first ever advertiser summit to highlight rising opportunities in the app.

By Andrew Hutchinson • Feb. 9, 2021

Twitter Announces the Winners of its #BrandBowl for Best Super Bowl Tie-In Campaigns

Twitter has announced the winners of its annual #BrandBowl event, which recognizes the best Super Bowl tie-in campaigns in a range of categories.

By Andrew Hutchinson • Feb. 8, 2021