Twitter Adds 15 Second Views as a New Objective for Video Ad Campaigns

The new option will provide more opportunity to maximize your video content efforts.

By Andrew Hutchinson • June 24, 2021

Snapchat Shares New Data on How Its Users Are Preparing for a Return To Normal, Pre-COVID Life

The report shows that Snapchatters are increasingly keen to get back to social gatherings and events.

By Andrew Hutchinson • June 23, 2021

Instagram Tests New Content Recommendations Within the Main Feed, Sometimes Above Profiles You Follow

The process will aim to expand user horizons and highlight a broader range of content to keep them engaged.

By Andrew Hutchinson • June 23, 2021

Pinterest Shares New Research Into Emerging Trends as We Look To a Post-COVID Future

The emerging shifts could help guide your Pin marketing strategy and keep it in alignment with the next stage.

By Andrew Hutchinson • June 22, 2021

Snapchat Provides Insight Into the Effectiveness of Snap Ads Within its Discover Shows

Snapchat's Discover shows are hugely popular, and they could be having a transformative impact on viewing behaviors.

By Andrew Hutchinson • June 22, 2021

TikTok Adds Brand Lift Study Option To Help Advertisers Glean More Insight Into Campaign Performance

The option will help businesses get a better understanding of the response to their promotional efforts on the platform.

By Andrew Hutchinson • June 22, 2021

Facebook Announces the Next Stage of its eCommerce Push, Including Shops on WhatsApp and Visual Search

The new options will help Facebook expand its rising eCommerce push.

By Andrew Hutchinson • June 22, 2021

Twitter Shares New Insights Into the Rising Gaming Discussion via Tweets

Gaming discussion has increased by 18% YoY over the first six months of 2021.

By Andrew Hutchinson • June 21, 2021

YouTube Announces 'Small Biz Day' Showcase Event, Which Will Include a New Live-Stream Shopping Experience

The event is another step in YouTube's evolving eCommerce connection tools.  

By Andrew Hutchinson • June 21, 2021

Facebook Shares New Insights into How Users Engage with the Olympic Games [Infographic]

The data looks at how users on Facebook and Instagram have engaged with Olympics content in past years.

By Andrew Hutchinson • June 21, 2021

25 Ways to Use Social Proof on Your eCommerce Website to Increase Sales [Infographic]

Customer endorsements can play a big role in maximizing sales performance.

By Mark Walker-Ford • June 20, 2021

Facebook Announces Education and Insights Sessions as Part of Cannes LIONS 2021

The sessions could offer new insight into how to make best use of Facebook's evolving ad and creator tools.

By Andrew Hutchinson • June 18, 2021

Facebook Highlights Black-Owned Businesses for Juneteenth, Provides Tools to Increase Awareness

Facebook's also providing a range of ways for brands to show their support for the event.

By Andrew Hutchinson • June 18, 2021

New Report Looks at Evolving Consumer Expectations From Brands on Social Media [Infographic]

Sprout Social's latest report looks at key social customer expectation trends, and how brands can adapt their approaches.

By Andrew Hutchinson • June 17, 2021

Instagram Launches Reels Ads in All Regions

The ads can be 30 seconds long, and will appear between user Reels.

By Andrew Hutchinson • June 17, 2021

Snapchat Adds New Developer Tools for Spotlight, Providing New Creative and Promotional Options

Snapchat has announced new developer tools for Spotlight, which will expand the available tools in the option.

By Andrew Hutchinson • June 17, 2021

LinkedIn Shares New Insights and Tips on Effective Branding Through Content [Infographic]

LinkedIn has shared some new insights into the importance of branding and how content can help in the recovery process.

By Andrew Hutchinson • June 16, 2021

Facebook Launches Initial Test of Ads in the VR Environment

Facebook has launched an initial test of ads in the interactive VR environment.

By Andrew Hutchinson • June 16, 2021

Facebook's New Podcast Listening Tools are Set to Be Launched Next Week

Facebook's new podcast integration tools are coming next week.

By Andrew Hutchinson • June 16, 2021

Facebook Adds a Range of New Group Admin Tools, Including an Updated Dashboard and 'Conflict Alerts'

Facebook has announced a range of new features that will help group admins manage the fast-paced conversations.

By Andrew Hutchinson • June 16, 2021

LinkedIn Provides New insights into the Evolving Marketing Career Landscape [Infographic]

LinkedIn has shared some new insights into how marketing roles have changed over the past year.

By Andrew Hutchinson • June 15, 2021

Twitter Shares New Insights Into Rising Tweet Engagement Around Sports [Infographic]

Twitter has provided some new insights into the rising engagement around sports in the app.

By Andrew Hutchinson • June 15, 2021

Facebook Shares Insights Into Key Topics of Discussion Across Facebook and Instagram in Q1

Facebook has provided an overview of the key discussion topics that are gaining the most momentum on Facebook and Instagram.

By Andrew Hutchinson • June 15, 2021

Facebook Execs Run First Live Test of New Facebook Audio Rooms Feature in the US

Facebook CEO Mark Zuckerberg hosted a Facebook audio rooms today as a test of the new option.

By Andrew Hutchinson • June 15, 2021

Twitter Launches New Insights Series Analyzing the Latest Trends in Media and Entertainment

Twitter has launched a new series to provide insight into emerging entertainment and media trends.

By Andrew Hutchinson • June 14, 2021