Facebook Provides Advice to Help Advertisers Prepare for Apple's iOS 14.5 Update

With Apple confirming that its controversial IDFA update is being rolled out from next week, Facebook has sent out a reminder to advertisers.

By Andrew Hutchinson • April 21, 2021

Pinterest Expands Shopify Integration, Adds New Promotion Options for Shopify Merchants

Pinterest is expanding its Shopify integration options to more regions, which will facilitate a significant expansion in shoppable Pins.

By Andrew Hutchinson • April 21, 2021

YouTube Expands Sponsorship Opportunities Through YouTube Select

YouTube is expanding its slate of sponsorship opportunities via YouTube Select, giving brands more ways to attach their promotions to specific moments and themes.

By Andrew Hutchinson • April 20, 2021

New Report Looks at the Most Effective Influencer Marketing Approaches, and Key Platforms of Focus

The latest State of Influencer Marketing report from Linqia provides a helpful overview of the most common tactics.

By Andrew Hutchinson • April 20, 2021

Apple Says its Updated, Opt-In Prompts for User Data Tracking on iOS will Come into Effect Next Week

Apple's controversial IDFA update is set to come into effect early next week, as per Apple's latest announcement.

By Andrew Hutchinson • April 20, 2021

Instagram is Working on New Sticker Types, New Background Visuals for Direct Chats

Instagram is developing new 'Link' and 'Super Mention' stickers for Stories, as well as new, themed chat backgrounds.

By Andrew Hutchinson • April 20, 2021

Twitter Shares New Insights into How Users are Planning for the Post-Pandemic Future [Infographic]

Twitter has shared some new research into how users are planning for a post-pandemic future in 2021.

By Andrew Hutchinson • April 20, 2021

Twitter Adds New Option to Add Background Video and Images in Fleets

Twitter has added a new option to Fleets which enables users to add a background visual to their Fleet frame.

By Andrew Hutchinson • April 20, 2021

LinkedIn Publishes New Data on Optimal InMail Campaign Tactics, Based on Millions of Messages

LinkedIn has published a new study on InMail response rates, including pointers on how to maximize InMail performance.

By Andrew Hutchinson • April 20, 2021

Pinterest Launches New 'Content Claiming Portal' to Better Protect IP

Pinterest is adding a new Content Claiming Portal to provide more ways for users to protect their copyrighted content.

By Andrew Hutchinson • April 19, 2021

Facebook Announces a Range of New Audio Tools, Including Audio Rooms, New Sound Clip Creation Tools

Facebook has announced a range of new features to tap into the rising audio social trend.

By Andrew Hutchinson • April 19, 2021

6 Steps to a Successful Brand Audit That'll Help Improve Your Marketing [Infographic]

A brand audit can help you define and outline your optimal outreach strategy - check out these tips.

By Mark Walker-Ford • April 16, 2021

TikTok Adds New 'Business Creative Hub' to Highlight Relevant Trends and Tips in Brand Use

TikTok has added a new creative showcase element for TikTok Business profiles, along with a new overview of key tips.

By Andrew Hutchinson • April 16, 2021

The Rise of Social Commerce [Infographic]

Social commerce is on the rise, with more options available, and more people growing to expect in-stream buying options.

By Andrew Hutchinson • April 15, 2021

Facebook May Soon Offer Campaign Budget Optimization Across Platforms, Not Just Ad Sets

Facebook is developing a new system that would enable advertisers to automate optimal ad spend across multiple platforms.

By Andrew Hutchinson • April 15, 2021

Snapchat Shares Insights on How Users are Planning for Both Mother's and Father's Day [Infographic]

Snapchat has shared some new insights into how users are planning for both Mother's Day and Father's Day to help marketers plan their campaigns.

By Andrew Hutchinson • April 15, 2021

Facebook Adds Scheduling for Stories, New Ad and Business Discovery Options

Facebook has launched some new business tools, including Stories scheduling.

By Andrew Hutchinson • April 15, 2021

Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]

Instagram has provided some tips on how brands can make best use of user-generated content on the platform.

By Andrew Hutchinson • April 14, 2021

Facebook Provides Tips on Effective Brand Performance Measurement in Latest 'Social Skills' Video

Facebook has published the latest video in its 'Social Skills' social media marketing insights and education series.

By Andrew Hutchinson • April 14, 2021

A Business Guide to Pinterest [Infographic]

Looking to get a better understanding of the marketing opportunities on Pinterest? Check out this graphic.

By David Eaves • April 14, 2021

Facebook Shares New Insights into Social Media and Online Shopping Activity During Ramadan

Facebook has published a new guide for marketers looking to connect with audiences during Ramadan.

By Andrew Hutchinson • April 14, 2021

TikTok Shares New Ad Strategy Tips, Based on Responses from 25,000 Users

TikTok has provides some new ad tips, based on a new, 25k respondent research report.

By Andrew Hutchinson • April 13, 2021

TikTok Previews Coming Ad and Product Display Options

TikTok has previewed some coming ad options in a new presentation to advertisers.

By Andrew Hutchinson • April 13, 2021

20 Content Marketing Stats Every Marketer and Business Owner Should Know [Infographic]

Content remains a key element of any effective digital marketing strategy - check out these stats.

By Mark Walker-Ford • April 12, 2021

LinkedIn Launches New Ads Guide to Help Marketers Plan their Campaigns

LinkedIn has launched a handy new reference guide for its various ad options.

By Andrew Hutchinson • April 12, 2021