TikTok Shares New Insights into How Users are Engaging Around Mother's Day in the App

TikTok has provided some new insights into how brands can promote their Mother's Day campaigns on the platform.

By Andrew Hutchinson • April 23, 2021

TikTok Outlines Ad Campaign Changes and Impacts Due to Apple's IDFA Update

With Apple rolling out its new ATT data tracking prompts in all apps from next week, TikTok has outlined a range of changes to its ad offerings.

By Andrew Hutchinson • April 22, 2021

Facebook Flags Changes to News Feed Ranking, With New Tests to Determine What Users Want to See

Facebook has outlined its latest approaches to refine its News Feed algorithm, which could have an impact on your Facebook content planning.

By Andrew Hutchinson • April 22, 2021

Facebook Tests New Video Ad Options, Including Updated Targeting Categories and Instagram Reels Ads

Facebook's announced a set of new video ad options, including the first stage of Instagram Reels ads.

By Andrew Hutchinson • April 22, 2021

Facebook Shares More Brand Marketing Tips in its Latest 'Social Skills' Video

Facebook has published the latest video in its 'Social Skills' marketing tips series.

By Andrew Hutchinson • April 22, 2021

Twitter Launches Full Support for 4K Images in Tweets

Twitter now supports 4K image uploads in both its Android and iOS apps.

By Andrew Hutchinson • April 21, 2021

Snapchat Shares New User Data on the Growing Excitement Around the Re-Opening of Movie Cinemas

Snapchat has shared some new data on how Snapchatters are looking forward to returning to the cinema.

By Andrew Hutchinson • April 21, 2021

LinkedIn Provides Tips on Effective Brand Use of LinkedIn Stories

LinkedIn has provided some new tips on how brands can make best use of LinkedIn Stories.

By Andrew Hutchinson • April 21, 2021

Twitter Launches Initial Test of 'Professional Profiles' for Brands and Creators

Twitter is launching an initial test of its new Professional Profiles for brands and creators.

By Andrew Hutchinson • April 21, 2021

Facebook Provides Advice to Help Advertisers Prepare for Apple's iOS 14.5 Update

With Apple confirming that its controversial IDFA update is being rolled out from next week, Facebook has sent out a reminder to advertisers.

By Andrew Hutchinson • April 21, 2021

Pinterest Expands Shopify Integration, Adds New Promotion Options for Shopify Merchants

Pinterest is expanding its Shopify integration options to more regions, which will facilitate a significant expansion in shoppable Pins.

By Andrew Hutchinson • April 21, 2021

YouTube Expands Sponsorship Opportunities Through YouTube Select

YouTube is expanding its slate of sponsorship opportunities via YouTube Select, giving brands more ways to attach their promotions to specific moments and themes.

By Andrew Hutchinson • April 20, 2021

New Report Looks at the Most Effective Influencer Marketing Approaches, and Key Platforms of Focus

The latest State of Influencer Marketing report from Linqia provides a helpful overview of the most common tactics.

By Andrew Hutchinson • April 20, 2021

Apple Says its Updated, Opt-In Prompts for User Data Tracking on iOS will Come into Effect Next Week

Apple's controversial IDFA update is set to come into effect early next week, as per Apple's latest announcement.

By Andrew Hutchinson • April 20, 2021

Instagram is Working on New Sticker Types, New Background Visuals for Direct Chats

Instagram is developing new 'Link' and 'Super Mention' stickers for Stories, as well as new, themed chat backgrounds.

By Andrew Hutchinson • April 20, 2021

Twitter Shares New Insights into How Users are Planning for the Post-Pandemic Future [Infographic]

Twitter has shared some new research into how users are planning for a post-pandemic future in 2021.

By Andrew Hutchinson • April 20, 2021

Twitter Adds New Option to Add Background Video and Images in Fleets

Twitter has added a new option to Fleets which enables users to add a background visual to their Fleet frame.

By Andrew Hutchinson • April 20, 2021

LinkedIn Publishes New Data on Optimal InMail Campaign Tactics, Based on Millions of Messages

LinkedIn has published a new study on InMail response rates, including pointers on how to maximize InMail performance.

By Andrew Hutchinson • April 20, 2021

Pinterest Launches New 'Content Claiming Portal' to Better Protect IP

Pinterest is adding a new Content Claiming Portal to provide more ways for users to protect their copyrighted content.

By Andrew Hutchinson • April 19, 2021

Facebook Announces a Range of New Audio Tools, Including Audio Rooms, New Sound Clip Creation Tools

Facebook has announced a range of new features to tap into the rising audio social trend.

By Andrew Hutchinson • April 19, 2021

6 Steps to a Successful Brand Audit That'll Help Improve Your Marketing [Infographic]

A brand audit can help you define and outline your optimal outreach strategy - check out these tips.

By Mark Walker-Ford • April 16, 2021

TikTok Adds New 'Business Creative Hub' to Highlight Relevant Trends and Tips in Brand Use

TikTok has added a new creative showcase element for TikTok Business profiles, along with a new overview of key tips.

By Andrew Hutchinson • April 16, 2021

The Rise of Social Commerce [Infographic]

Social commerce is on the rise, with more options available, and more people growing to expect in-stream buying options.

By Andrew Hutchinson • April 15, 2021

Facebook May Soon Offer Campaign Budget Optimization Across Platforms, Not Just Ad Sets

Facebook is developing a new system that would enable advertisers to automate optimal ad spend across multiple platforms.

By Andrew Hutchinson • April 15, 2021

Snapchat Shares Insights on How Users are Planning for Both Mother's and Father's Day [Infographic]

Snapchat has shared some new insights into how users are planning for both Mother's Day and Father's Day to help marketers plan their campaigns.

By Andrew Hutchinson • April 15, 2021