Twitter Seeks to Provide More Brand-Safety Tools with New Ad Verification Partnerships

Twitter is working to provide more brand-safety options to reassure businesses about ad placement.

By Andrew Hutchinson • Dec. 14, 2020

Reddit Acquires Video Creation App Dubsmash to Boost its Video Offerings

Reddit has acquired interactive video app Dubsmash to help further its push into video.

By Andrew Hutchinson • Dec. 14, 2020

New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends

A new study has found that, due to evolving video consumption habits, shorter video ads are now becoming just as effective as longer promotions.

By Andrew Hutchinson • Dec. 11, 2020

LinkedIn Begins Testing Ads in LinkedIn Stories

After launching LinkedIn Stories to all users, LinkedIn is now testing its first ads in the format.

By Andrew Hutchinson • Dec. 11, 2020

Snapchat Releases New Insight on Evolving Shopping Habits Among its Users

Snapchat has published a new report which looks at how Snapchatters have changed their shopping habits in light of the pandemic.

By Andrew Hutchinson • Dec. 10, 2020

Pinterest Shares Trend Predictions for 2021, Based on Usage Data

Pinterest has published its 2021 trend predictions based on user activity and interest this year.

By Andrew Hutchinson • Dec. 10, 2020

Instagram Adds Shopping Tags to Reels, the Next Step in its eCommerce Push

Instagram has added shopping tags to Reels as it continues to pressure TikTok.

By Andrew Hutchinson • Dec. 10, 2020

TikTok Shares its Top Brand Campaigns of 2020 [Infographic]

TikTok has provided an overview of the top brand campaigns via TikTok in 2020.

By Andrew Hutchinson • Dec. 9, 2020

TikTok was the Most Downloaded App in 2020, According to New Data from App Annie

TikTok has lead the download charts in 2020, while Facebook has maintained its stronghold on overall app usage.

By Andrew Hutchinson • Dec. 9, 2020

Snapchat Announces New, $3.5 Million AR Creator Fund to Help Fuel the Next Stage of AR Development

Snapchat has announced a new, $3.5 million AR creator fund to help power the next stage of AR development. 

By Andrew Hutchinson • Dec. 8, 2020

Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in 2020

Facebook has released its 'Topics and Trends' report for 2021, which outlines the key topics that saw increased discussion across Facebook and Instagram in 2020.

By Andrew Hutchinson • Dec. 8, 2020

WhatsApp Adds 'Carts' to Further Facilitate Shopping Within Message Streams

WhatsApp is taking yet another step towards facilitating eCommerce with Carts, so users can add multiple items to a shopping order.

By Andrew Hutchinson • Dec. 8, 2020

17 CMO Predictions for 2021 [Infographic]

After a tumultuous year, how will marketing be impacted in 2021? Here are some expert predictions on what's coming next.

By Andrew Hutchinson • Dec. 7, 2020

Facebook's 2020 Year in Review [Infographic]

Facebook has shared a new listing of key moments from 2020, and how Facebook helped connect us in times of need.

By Andrew Hutchinson • Dec. 7, 2020

Facebook Shares New Insights into the Impacts of COVID-19 on SMBs

Facebook has published the latest version of its State of Small Business report, which tracks the impact of COVID-19 on small businesses around the world.

By Andrew Hutchinson • Dec. 7, 2020

YouTube Provides Answers on Common Reach and Algorithm Distribution Queries

YouTube has provided some new insights into how its feed algorithm works, and how creators can align with its systems to maximize video performance.

By Andrew Hutchinson • Dec. 7, 2020

10 Social Media Trends to Guide Your Online Strategy in 2021 [Infographic]

Here are some key social media usage trends to note in your 2021 planning.

By Mark Walker-Ford • Dec. 7, 2020

What We Learned From UGC in 2020 and How To Plan for 2021

UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward.

By Jose Angelo Gallegos • Dec. 6, 2020

5 Clever Ways to Increase Brand Awareness & Grow Your Business [Infographic]

Improve your digital presence, and connection with your target audience, by focusing on these key elements.

By Mark Walker-Ford • Dec. 6, 2020

10 TikTok Trends to Guide Your Social Media Strategy in 2021 [Infographic]

Looking to make TikTok a bigger focus of your marketing efforts in 2020? This listing of key trends will help.

By Mark Walker-Ford • Dec. 4, 2020

Twitter Makes Frequency Capping Available for All Ad Campaign Types

Twitter has added frequency capping to all ad campaigns, providing more control options for maketers.

By Andrew Hutchinson • Dec. 3, 2020

Twitter Shares the Top 10 Twitter Ad Campaigns of 2020 [Infographic]

Twitter has provided an overview of some of the best Twitter marketing campaigns of the year, providing inspiration for marketers.

By Andrew Hutchinson • Dec. 3, 2020

LinkedIn Provides More Market Data with New 'Sales Insights'

LinkedIn is launching a new 'Sales Insights' platform to help businesses better understand emerging market shifts.

By Andrew Hutchinson • Dec. 2, 2020

Best Practices for Bidding on LinkedIn [Infographic]

LinkedIn has published a new guide to optimal bidding strategies to maximize your LinkedIn ad campaigns.

By Andrew Hutchinson • Dec. 1, 2020

25 Predictions for Social Media Marketing in 2021

After a tumultuous 2020, what's on the social media marketing horizon for the next 12 months? Here are our predictions for the year ahead. 

By Andrew Hutchinson • Nov. 30, 2020