Snapchat Adds New Lens Options, Expanding Creative Potential

Snapchat continues to build on its creative tools, this time with a range of updated Lens options.

By Andrew Hutchinson • Oct. 23, 2018

Facebook's Testing New Ads Which Showcase Products from Multiple Brands in One Unit

Facebook's testing out new ad units which would include multiple advertisers within a single promotion.

By Andrew Hutchinson • Oct. 23, 2018

Instagram Expands Group Video Chat Option to Six Participants at a Time

Instagram is expanding the capacity of its group video chat option, enabling more people to participate at once.

By Andrew Hutchinson • Oct. 23, 2018

YouTube Opens Up Premieres to Everyone, Announces New Investment into How-To Videos

YouTube is opening up its communal viewing 'Premieres' option to all users, while also seeking to boost the platform's utility value.

By Andrew Hutchinson • Oct. 23, 2018

Facebook's Testing Video Polls Within Ads

Facebook's running a new test which would enable advertisers to add video polls to their Facebook ads.

By Andrew Hutchinson • Oct. 23, 2018

Research Suggests that Facebook's Efforts to Halt the Spread of Fake News are Working

Three new reports show that Facebook's efforts to stamp out fake news are working - though given recent announcements, some may not be convinced.

By Andrew Hutchinson • Oct. 20, 2018

Facebook Launches New Dashboard to Better Track Facebook Ad Performance

Facebook has launched a new Facebook Attribution dashboard which will help advertisers better track the performance of their Facebook ad and organic content. 

By Andrew Hutchinson • Oct. 20, 2018

Facebook Implements New Restrictions on 'Low Quality' Ads

Facebook is rolling out some new restrictions to penalize businesses that publish low quality ads.

By Andrew Hutchinson • Oct. 19, 2018

Facebook Rolls Out New Updates for Branded Content Tags to Improve Transparency

Facebook is rolling out some new updates to its Branded Content tags in order to improve transparency on brand/creator collaborations.

By Andrew Hutchinson • Oct. 19, 2018

Twitter's Trying Out Annotations and TV Show-Specific Collections to Provide Additional Context

Twitter's trying out two new options to add more context to trending conversations on the platform.

By Andrew Hutchinson • Oct. 19, 2018

Twitter Updates Actions in Response to Rule Violations Based on User Feedback

Twitter is adding more transparency to its rule enforcement efforts, while also removing tweets from user timelines once reported.

By Andrew Hutchinson • Oct. 18, 2018

Facebook Watch Looks to Bigger Name Programming to Lure Viewers

Facebook's next push to get viewers to its Watch video platform will see them produce a new series of 'The Real World' and various other programs.

By Andrew Hutchinson • Oct. 18, 2018

LinkedIn Updates Feed Algorithm to Generate More Engagement for Users

LinkedIn recently updates its feed algorithm to drive more engagement for user posts.

By Andrew Hutchinson • Oct. 18, 2018

Facebook Puts Out Call for Next Communities Summit

Facebook has put out a call for people interesting in attending its next Communities Summit at Menlo Park in February.

By Andrew Hutchinson • Oct. 17, 2018

Periscope Adds Chat Moderation to Clean Up In-Stream Interaction

Periscope is adding a new option which will enable streamers to enlist comment moderators to keep things civil in real-time discussion.

By Andrew Hutchinson • Oct. 17, 2018

Facebook's Portal Could Play a Major Role in the Company's Strategic Direction

The timing of the launch may seem odd, but Facebook's Portal could be set for much bigger things in future.

By Andrew Hutchinson • Oct. 17, 2018

Pinterest Adds New Shopping Options to Boost eCommerce Potential

Pinterest is adding even more new options to make it easier to discover and buy products on the platform.

By Andrew Hutchinson • Oct. 17, 2018

Facebook Announces New Measures to Crackdown on Stolen Content and False Information

Facebook has announced two new measures to crack down on questionable content as it continues to skirt the lines of editorial censorship.

By Andrew Hutchinson • Oct. 17, 2018

New Research Shows Social Media Users are Becoming More Aware of Misinformation Online

A new study shows that social media users are becoming more aware of misinformation and bots, which could help lessen their impact.

By Andrew Hutchinson • Oct. 16, 2018

Facebook's Marketing Partner Program Integrates Smaller Agencies, Consultants

The goal is to boost creative development by giving smaller agencies faster support and letting marketers assess the performance of creative before releasing it.

By Erica Sweeney • Oct. 12, 2018

Snapchat Debuts 12 Original Shows with AR 'Portals'

Snapchat's first big push toward original video content. "Snap Originals" will allow viewers to step inside scenes using augmented reality.

By Robert Williams • Oct. 11, 2018

Facebook Dominates Video Ad Spend with 25% Share, eMarketer Finds

Overall, spending on online video ads is forecast to grow 30% this year for a total of $27.82 billion. 

By Robert Williams • Oct. 10, 2018

Google+ to Shutter After Reports of Exposed User Data

While 90% of sessions on the platform last under five seconds, the tech giant will maintain the service for companies that use it for employee communications.

By Robert Williams • Oct. 9, 2018

Report: Facebook Pixel adds first-party cookies option for advertisers

An opted-in first-party relationship must be established before any tracking or measurement occurs.

By Erica Sweeney • Oct. 9, 2018

Facebook Rebrands Camera Effects Platform, Expands Program to Instagram

Kylie Jenner, Ariana Grande, Gucci and the NBA piloted the AR software tools for Instagram.

By Robert Williams • Oct. 8, 2018