Twitter Publishes New Data on Video and Ad Content Performance During COVID-19

Video watch time is up, while people are generally still open to brand messaging, according to the latest COVID-19 usage insights from Twitter.

By Andrew Hutchinson • April 23, 2020

Twitter's Testing a New Way to Display Retweets With Comments

Twitter is looking to address a common annoyance in how quote tweets are displayed in mentions.

By Andrew Hutchinson • April 23, 2020

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Twitter Shares Key Video Best Practices to Maximize Engagement

Twitter has released a new set of insights into how Twitter users are engaging with video content, and what that means for video advertisers.

By Andrew Hutchinson • April 17, 2020

Twitter Publishes New Research on What Consumers Want to See from Brands During COVID-19

Twitter recently conducted a user survey to find out more about what they want, and expect, from brands in their communications during the COVID-19 pandemic. 

By Andrew Hutchinson • April 16, 2020

Twitter Provides Effective Poll Tips in Its Latest 'Good Copy, Bad Copy' Update

Twitter has provided some tips for more effective Twitter polls in its latest 'Good Copy, Bad Copy' session.

By Andrew Hutchinson • April 14, 2020

Twitter Updates Data Sharing Policy, Which Will See More User Data Provided for Advertising Purposes

Twitter has announced a change to its data sharing policy which will see it provide more user insight for ad targeting, and no way to opt out for most users.

By Andrew Hutchinson • April 9, 2020

Twitter CEO Jack Dorsey Allocates $1 billion in Equity to COVID-19 Relief Efforts

Twitter and Square CEO Jack Dorsey has announced that he will shift $1 billion of his Square equity to a new fund to assist in COVID-19 relief efforts.

By Andrew Hutchinson • April 8, 2020

Twitter Will Now Allow Some Brands to Make Reference to COVID-19 in Ads

Twitter has revised its stance on ads that mention COVID-19 in order to cater to use cases which could facilitate social good.

By Andrew Hutchinson • April 7, 2020

New Fake Account Removals Highlight Twitter's Bot Problem Once Again

Twitter recently removed more than 20,000 fake accounts linked to the governments of Serbia, Saudi Arabia, Egypt, Honduras and Indonesia.

By Andrew Hutchinson • April 4, 2020

Twitter May Soon Change Its 'Lists' Tab to 'Channels' in an Effort to Boost Content Exposure

Twitter's experimenting with a re-naming of its 'Lists' tab to 'Channels', which is more aligned with the way the platform has been promoting lists as alternate feeds.

By Andrew Hutchinson • April 3, 2020

Twitter Updates Explore, Making its Listings More Location-Specific

Twitter has announced an update to its Explore tab, which will see all your Explore listings become more location-specific.

By Andrew Hutchinson • April 3, 2020

Twitter Provides New Guide on Effective Use of Social Media Data

Twitter has published a new guide on how brands can make best use of social media data to inform strategic decisions.

By Andrew Hutchinson • April 2, 2020

Twitter Provides Tips on How Brands Can Connect with Their Audiences Amid the COVID-19 Pandemic

What should your business be looking to say on social during the COVID-19 lockdowns? Twitter recently provided some tips.

By Andrew Hutchinson • April 2, 2020

Twitter Provides a Month of Daily Tweet Prompts for Brands

Not sure what to tweet about or what to share from your brand account? Twitter has provided a listing of 20 tweet prompts to get you thinking. 

By Andrew Hutchinson • April 1, 2020

Twitter Outlines Key Dates of Note in April to Assist With Strategic Planning

Twitter has published its latest listing of key dates, covering the month of April 2020. And it looks a little different to months past.

By Andrew Hutchinson • April 1, 2020

Twitter's Working to Keep its Systems Running Amid Rising Demand and Supply Chain Issues

Twitter has outlined how it's working to keep it systems operating amid unprecedented demand during the COVID-19 lockdowns.

By Andrew Hutchinson • March 28, 2020

Twitter Pledges $1 Million to Support Journalists Covering COVID-19

Twitter has announced that it will donate $1 million to organizations which are providing support for journalists amid the COVID-19 pandemic.

By Andrew Hutchinson • March 25, 2020

Twitter Provides More Tweet Copy Tips via Its 'Good Copy, Bad Copy' Program

Twitter's Joe Wadlington provides some more great tweet copy wisdom in the latest 'Good Copy, Bad Copy' update.

By Andrew Hutchinson • March 24, 2020

Twitter Says User Numbers Are Up Amid COVID-19 Lockdowns, But Warns of Revenue Impacts

Twitter says that more people are turning to the platform for news and information amid the coronavirus outbreak, but revenue is down as focus shifts to the impacts,

By Andrew Hutchinson • March 24, 2020

Twitter Reawakens Profile Verification to Help Identify Authoritative Voices on COVID-19 Outbreak

In response to requests from users, Twitter has verified a swathe of authoritative voices on the COVID-19 pandemic.

By Andrew Hutchinson • March 21, 2020

Twitter Says That It's Looking to Make Its New 'Manipulated Media' Labels Stand Out More in Feeds

After users raised concerns that Twitter's new 'Manipulated Media' labels are too easy to ignore, the platform says that it's looking to make them stand out more in feeds.

By Andrew Hutchinson • March 20, 2020

Twitter Provides Examples of Positive Brand Communications Amid the COVID-19 Pandemic

Twitter has provided some examples of how brands are communications in effective, positive and responsible ways amid the coronavirus pandemic.

By Andrew Hutchinson • March 19, 2020

Twitter Updates its Platform Rules to Cover More Types of COVID-19 Misinformation

Twitter has announced an update to its rules which will enable it to remove more types of COVID-19 misinformation.

By Andrew Hutchinson • March 19, 2020

Twitter Now Enables Users to Invite Guests to Live-Streams Ahead of Time

Twitter has launched an update for its Go Live with Guests feature which enables users to invite guests into the stream before it begins.

By Andrew Hutchinson • March 18, 2020

Twitter Will Increase Its Use of Automation Tools as It Looks to Ensure Accuracy in COVID-19 Discussion

As it works to deal with a major shift in its workforce, and a rise in misinformation, Twitter will up its reliance on automation tools to detect potentially abusive and manipulative content.

By Andrew Hutchinson • March 17, 2020