New Analysis Reveals That a Small Number of Politicians Drive the Majority of Political Discourse on Twitter

New research has shown that the vast majority of political tweet engagement comes from a small number of politicians.

By Andrew Hutchinson • May 18, 2020

Twitter Updates Tweet Embeds, Including New Presentation Style

Twitter has announced a few tweaks to the format of tweet embeds on third-party sites.

By Andrew Hutchinson • May 18, 2020

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Twitter Looks to Lead Broader Remote Work Shift, With Staff Free to Keep Working From Home Indefinitely

Twitter has told staff that they can continue to work from home for as long as they like, even after the COVID-19 restrictions are lifted.

By Andrew Hutchinson • May 12, 2020

Twitter Officially Launches New 'Retweets with Comments' Listings on iOS

After testing the option over the past few weeks, Twitter is now officially releasing its new, integrated retweet display, which includes a separate list for 'Retweets with Comments'.

By Andrew Hutchinson • May 12, 2020

Twitter Adds New Labels on Potentially Harmful COVID-19 Misinformation in Tweets

Twitter's adding some new labels to potentially misleading tweets as it looks to increase its efforts to stop the spread of COVID-19 misinformation.

By Andrew Hutchinson • May 11, 2020

Twitter Expands Test of Threaded Tweet Replies to More Users, Adds New Format Tweaks

Twitter is expanding its test of threaded replies, while it's also hiding retweet and Like buttons on responses to put more focus on the conversation itself.

By Andrew Hutchinson • May 5, 2020

Twitter Launches New Test of Warnings on Potentially Harmful Tweet Replies

Twitter has launched a new, limited test which will provide warnings on tweet replies that use potentially harmful language.

By Andrew Hutchinson • May 5, 2020

Twitter Outlines Key Dates of Note in May to Assist With Strategic Planning

Twitter has published its latest events calendar to assist in your strategic planning for the month ahead.

By Andrew Hutchinson • May 4, 2020

Twitter Jumps to 166 Million Daily Users in Q1, Warns of Slowing Ad Spend

Twitter has released its Q1 2020 performance update, showing a significant increase in usage amid COVID-19.

By Andrew Hutchinson • April 30, 2020

Twitter Provides Access to COVID-19 Related Tweet Dataset to Assist Researchers

Twitter is providing a new API endpoint which will enable researchers to access the full stream of public tweets about COVID-19.

By Andrew Hutchinson • April 29, 2020

Twitter Removes Millions of Accounts, Switches Off Tweets Via SMS After Vulnerability Discovered

Twitter has switched off its option to access tweets via SMS in most regions after a new issue was discovered in its systems.

By Andrew Hutchinson • April 28, 2020

New Twitter Data Underlines the Emergence of Gaming - and Marketers Need to Take Note

Twitter has seen a massive increase in gaming-related conversation, as gaming, more broadly, continues to grow.

By Andrew Hutchinson • April 25, 2020

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19

Video watch time is up, while people are generally still open to brand messaging, according to the latest COVID-19 usage insights from Twitter.

By Andrew Hutchinson • April 23, 2020

Twitter's Testing a New Way to Display Retweets With Comments

Twitter is looking to address a common annoyance in how quote tweets are displayed in mentions.

By Andrew Hutchinson • April 23, 2020

Twitter Shares Key Video Best Practices to Maximize Engagement

Twitter has released a new set of insights into how Twitter users are engaging with video content, and what that means for video advertisers.

By Andrew Hutchinson • April 17, 2020

Twitter Publishes New Research on What Consumers Want to See from Brands During COVID-19

Twitter recently conducted a user survey to find out more about what they want, and expect, from brands in their communications during the COVID-19 pandemic. 

By Andrew Hutchinson • April 16, 2020

Twitter Provides Effective Poll Tips in Its Latest 'Good Copy, Bad Copy' Update

Twitter has provided some tips for more effective Twitter polls in its latest 'Good Copy, Bad Copy' session.

By Andrew Hutchinson • April 14, 2020

Twitter Updates Data Sharing Policy, Which Will See More User Data Provided for Advertising Purposes

Twitter has announced a change to its data sharing policy which will see it provide more user insight for ad targeting, and no way to opt out for most users.

By Andrew Hutchinson • April 9, 2020

Twitter CEO Jack Dorsey Allocates $1 billion in Equity to COVID-19 Relief Efforts

Twitter and Square CEO Jack Dorsey has announced that he will shift $1 billion of his Square equity to a new fund to assist in COVID-19 relief efforts.

By Andrew Hutchinson • April 8, 2020

Twitter Will Now Allow Some Brands to Make Reference to COVID-19 in Ads

Twitter has revised its stance on ads that mention COVID-19 in order to cater to use cases which could facilitate social good.

By Andrew Hutchinson • April 7, 2020

New Fake Account Removals Highlight Twitter's Bot Problem Once Again

Twitter recently removed more than 20,000 fake accounts linked to the governments of Serbia, Saudi Arabia, Egypt, Honduras and Indonesia.

By Andrew Hutchinson • April 4, 2020

Twitter May Soon Change Its 'Lists' Tab to 'Channels' in an Effort to Boost Content Exposure

Twitter's experimenting with a re-naming of its 'Lists' tab to 'Channels', which is more aligned with the way the platform has been promoting lists as alternate feeds.

By Andrew Hutchinson • April 3, 2020

Twitter Updates Explore, Making its Listings More Location-Specific

Twitter has announced an update to its Explore tab, which will see all your Explore listings become more location-specific.

By Andrew Hutchinson • April 3, 2020

Twitter Provides New Guide on Effective Use of Social Media Data

Twitter has published a new guide on how brands can make best use of social media data to inform strategic decisions.

By Andrew Hutchinson • April 2, 2020

Twitter Provides Tips on How Brands Can Connect with Their Audiences Amid the COVID-19 Pandemic

What should your business be looking to say on social during the COVID-19 lockdowns? Twitter recently provided some tips.

By Andrew Hutchinson • April 2, 2020