The Latest

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  Large Scale Studies Fail To Link Social Media Use to Teen Harms

  As more regions consider teen restrictions, the data suggests this might not be effective.

  Social Media Updates

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  X Experiments With Paid Promotion Tags

  The tags would bring X more into line with other social app disclosure features. 

  X (Twitter)

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  Threads Experiments With Animated Stickers in Posts

  The GIFs would act as emojis, adding more context to users feeds. 

  Social Media Updates

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  Snapchat Adds New Insights to Family Center

  Snapchat’s looking to provide more assurance for parents. 

  Social Media Updates

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  Google Adds Search Data To Demand Gen Campaigns, Improved CTV Conversion

  Google’s latest Demand Gen updates could help you drive improved response.

  Social Marketing

• 

  Meta Announces Global Expansion of Threads Ads

  More options for your Meta ad placements. 

  Social Marketing

• 

  Instagram Tests Displaying ‘Friends’ Instead of ‘Following’

  The change puts more emphasis on mutual follows, which could alter the dynamics of the app.

  Instagram

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  YouTube’s CEO Outlines Key Areas of Focus for 2026

  AI, CTV and creators are high on the agenda for YouTube CEO Neal Mohan. 

  Content Marketing

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  X Adds Starter Packs To Help Users Find Relevant Creators

  This is a similar feature to ones found on Bluesky and Threads.

  X (Twitter)

• 

  TikTok Adds More Control Options to Smart+ Campaigns

  Some new options for your AI-powered TikTok campaigns. 

  Social Marketing

• 

  TikTok Launches New Ad Options for Streaming Providers

  New ways for entertainment brands to connect with TikTok’s audience.

  TikTok

• 

  Meta Announces Funding Grants for Research Into AI Glasses Use

  Meta’s looking for unique and valuable use cases for its AI glasses.

  Social Media Updates

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  X Publishes AI-Powered Algorithm Code

  X has tried to simplify its algorithm ranking, with mixed results.

  X (Twitter)

• 

  FTC Announces Appeal in Meta Antitrust Case

  The case was initially launched in 2020 when the FTC alleged Meta had built a monopoly.

  Facebook

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  Meta Adds More Languages To AI Translations for Reels

  More ways to reach potentially millions more viewers with your Reels clips. 

  Facebook

• 

  TikTok Still Faces Expulsion From the US

  With two days to go before its next deadline, details are yet to be confirmed about TikTok’s U.S. sell off.

  TikTok

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  YouTube Updates Video Management Options on Mobile

  The latest updates to YouTube’s mobile upload and management options. 

  Content Marketing

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  Threads Continues To Add Users as X Sees Ongoing Declines

  Is Threads actually now beating X in daily active users?

  Social Media Updates

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  Meta Says the Science Does Not Support Teen Social Media Bans

  Meta has outlined the scope of work that it’s undertaking to better protect teens. 

  Social Media Updates

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  TikTok Adds Teen Safety Measures in EU, Outlines Economic Contribution

  New data from TikTok as it looks to reduce regulatory pressure.

  TikTok

• 

  The Rise of Gen AI Apps [Infographic]

  Generative AI apps are predicted to see 118% download growth in 2026.

  Social Media Updates

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  X Bans InfoFi Projects From Mass Posting

  Another effort to reduce the amount of spam posting in the app.

  X (Twitter)

• 

  TikTok Adds More AI-Powered Tools To Assist TikTok Shop Merchants

  Some new AI tools to streamline your TikTok Shop listing process. 

  Social Marketing

• 

  Google Expands Budget Allocation Options for Ad Campaigns

  Now, you can set an overall budget for the duration of your campaign. 

  Social Marketing

• 

  Pinterest Highlights Trending Colors for 2026

  These are the colors that Pinterest’s team believes will drive more interest this year. 

  Pinterest

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