Today I'd like to share with you a list of the 7 steps you need to take first for on-page SEO in your WordPress business website. Just a reminder: on-page SEO refers to optimization techniques that you implement on your actual website, so that your website becomes more SEO-friendly for Google (and other search engines) to index and understand.
Optimizing your brand visibility can take months of interpreting data, but it's in this commitment to building metrics that meaningful conclusions will begin to emerge. Whether you've hired an SEO Consultant or want to manage the campaign yourself, here are the tell-tale signs the campaign is failing, and what you can do to get it back on track.
Some developers will try and get by with redirecting ANY traffic from your old site just to your new site’s homepage. This is not a good solution. You want a redirect strategy in place that redirects visitors to the same page but in it’s new location.
Our society has unfortunately not yet fully embraced the fact that men and women can be equally talented when it comes to technical careers. SEO (search engine optimization) and SEM (search engine marketing, a.k.a. pay-per-click advertising on search engines) are certainly no exception. In fact, it seems as if these are some of the more intensely male-dominated sectors of the digital marketing industry to work in.
Imagine for a moment that we traveled back in time to the 1800s, into the dusty center of an old Wild West town and transported the local snake oil salesman right off his wagon, forward into 2015. How hard would it be for him or her to adjust to the present day? Possibly not that challenging, actually, for there are still plenty of decent (though uninformed) businesses searching for SEO answers.
SEO for e-commerce can always be daunting. There are so many confusing terms and strategies. Long-tail. Short-tail. Panda. Hummingbird. Oftentimes, your e-commerce platform has a lot to do with your SEO performance. Other times, your marketing strategy is the thing that makes the difference. Let's look at a couple of things to consider when looking to improve your e-commerce SEO.
The field of SEO is mostly creative rather than scientific. It brings together different variables all with a single goal: to generate more leads and traffic for a business and improve the conversion of those leads to actual sales.
The first step in any SEO assignment is performing an audit of the client's website to identify the problem areas, areas of opportunity and a general sense of where you are and where you need to go. In other words, an SEO audit helps you chart the road map for the work ahead.
The Mid Week Marketing Mix - bringing you the latest social and digital marketing news by the most influential and/or opinionated guests. This week we are joined by Ronnie Bincer (The King of Hangouts, Ana Hoffman (The Queen of Content) and special guest and author, Tom Abbott, talking about his latest book, Social Selling.