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social media marketing

July 26, 2017
This all-in-one cheat sheet on social media ad options outlines the range of ad types available on Facebook, Instagram and Twitter
Social Media Ad Platforms Cheat Sheet [Infographic] | Social Media Today
July 26, 2017
In a new podcast, Pam Moore looks at the importance of developing an integrated, focused digital marketing plan.
Why You Need an Integrated Digital Marketing and Social Media Plan [Podcast] | Social Media Today
July 26, 2017
With so many social platforms now available, it's important to maximize your opportunities across multiple networks.
social media strategy
July 25, 2017
Here's a four stage process for building an Instagram following, from creating a profile to gaining more followers to posting.
A 4-Step Process for Building Your Instagram Presence | Social Media Today
July 23, 2017
Do the work, deliver the goods, and earn the right to ask someone to become a customer.
July 20, 2017
Recent research from Sprout Social highlighted some key user response trends for brands to be aware of in social.
A Data-Driven Look at What Consumers Want From Brands on Social Media | Social Media Today
July 19, 2017
Expanding your business into international markets broadens the range of data you need to track to optimize your performance.
Building a Social Media Monitoring Strategy for Your International Brand | Social Media Today
July 18, 2017
A recent study found several key social media engagement stats that can help better guide your strategy.
6 Stats to Improve Your Social Media Strategy | Social Media Today
July 18, 2017
Snap Inc. has launched its new Snap Publisher ad creation tool for Snapchat.
Snap Inc. Launches Snap Publisher Ad Creation Tool | Social Media Today
July 17, 2017
Are you struggling with publishing remarkable social content that captures attention? Here are four types of content marketing strategies that can help you improve engagement.
4 Beautiful Social Media Content Ideas that Drive Engagement