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social media marketing

May 15, 2015
Social is both a content channel and a resource. Here are three great ways that social can give back, turbocharging your content marketing to boost performance and quality.
Social Can Turbocharge Your Content
May 06, 2015
Did you know that IBM saw a 400% increase in sales from social media marketing in just one quarter? Insanity! None of you were born yesterday, you all know that social media is a critical component of your marketing strategy. But what about all those businesses that aren’t seeing any return? Is social media not worth the headache? Is their audience just not using social platforms? NOPE, all this means is that they’re doing it wrong! Facebook alone has 1.44 billion monthly users – as in 20% of the world’s population.
May 06, 2015
I recently came across a report on Shareaholic about how social media generated almost a third of all website referrals during the last quarter of 2014. I thought the report was interesting primarily because it leads to the following conclusions: “ Social media platforms are eating every other traffic source’s lunch.” and "Facebook drives 1/4 of overall traffic.”
May 04, 2015
Fueled by new technologies and widespread corporate adoption, social advertising is finally hitting the mainstream. According to a recent report issued by Strategy Analytics, ad spend on social networks grew a robust 41% globally in 2014, totaling over $15.3 billion, and now accounts for 11% of global digital ad spend.
is-social-advertising-subverting-social-media-marketing
May 01, 2015
​ Cyberspace is full of guides and tips to help both individuals and organizations achieve digital success. Some of the advice is misleading and full of false promises , but much of it can be quite helpful.
Discipline as the Key to Digital Success
April 28, 2015
Web analytics gives data and data make decisions. With the growing importance of social media signals in determining consumer buying behavior models, business owners in the ecommerce space have truly realized the need for social media analytics. Just think of small or medium scale online store owners. Their resources are limited. Time and burn rate being always critical for them, they can’t afford to take any risk in their investment strategies. Without knowing what marketing channels work profitable for them and how, they might go haywire.
April 27, 2015
If you haven’t thought about incorporating Twitter video into your social marketing strategy, there are plenty of good reasons to start. But as with most tools, you need a little know-how to use them to get the biggest benefit. So, if you have no idea where to start, try these 9 great ways to get the Twitterverse a flutter with talk about your content.
April 25, 2015
If you’re having trouble convincing your boss, business partners, clients or even yourself that social media marketing is worthwhile, then read on. Everyone talks about how social media builds brand and product awareness, but what does that mean, and how does it do that?
social media marketing
March 31, 2015
Integrating social media into your marketing campaign is one of the most effective things you can do to promote your business online. Unfortunately, many businesses remain uncertain as to how they should proceed regarding launching a social media marketing campaign.
March 25, 2015
While going viral may be the Holy Grail of social media marketing, it’s also elusive and unpredictable. This is a race that’s won by more tortoises than hares—slow, steady, persistent progress. Your technology firm needs to be in the social media race for the long run. That requires a game plan that’s achievable and, above all, avoids social media burnout.

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