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social media marketing

February 02, 2015
Whether or not to participate in social media is a dilemma for managers and owners of small companies. Active participation requires an investment of time and resources that are often unavailable in a small business. Social media doesn’t provide a clear cut cause and effect return on investment. There is a need to participate because customers and prospects are using the platform but at what cost?
January 30, 2015
The Super Bowl has arrived! Here's a look at some names you might not expect who are trying to leverage the biggest day of the year for real-time marketing.
January 26, 2015
Although more than 35 percent of American consumers research health conditions online before calling their doctor, many physicians are reluctant to market their services online. The reasons they give are as numerous as physicians themselves. However, we'll debunk a few of the more common ones.
January 21, 2015
Whoever is sitting behind the DiGiorno's keyboard is a Twitter genius. Whether they're making funny puns, hijacking hashtags, or making snarky pop culture comments, DiGiorno's Twitter account is the best social media marketing strategy out there. Learn how your B2B business can imitate their strategy!
January 13, 2015
Brands from all backgrounds are now embracing social media. Given the fact that social media platforms provide customers with a voice that can reach around the world, it has become even more important for the hospitality industry to leverage social media to the greatest extent possible.
January 12, 2015
Accuracy in weather forecasting is important, but more than that, knowing where to turn for forecasts and other relevant info is also high on the list. This is something AccuWeather is acutely aware of and their social media presence reflects the importance they place on presence and interaction. I spoke to John Dokes, Chief Marketing Officer for AccuWeather, to discuss the company's approach to social communications.
January 12, 2015
I was recently consulting with a B2B company that is at the beginning of their social media journey. They were having some early successes and wanted to do more. One potential project was a new product launch. Their instinct was to push this with social media and they were visibly shocked when I told them no, that was not the direction to go. Why?
January 04, 2015
For most marketers, social media strategy involves throwing some words in a box, posting, and linking to their latest product. It's no surprise that this strategy is ineffective. The change-makers in the marketing industry do things a little differently.
December 09, 2014
Let’s be honest. Keeping up with marketing developments — especially the intense rate of social media change — can be a terrifying prospect, and this is an issue on a lot of people’s minds. If you are a business professional, however, you really have no choice but to run in this race. Here are seven ideas to help you stay calm and carry on.
November 24, 2014
Businesses are faced with the reality that dominant social media platforms have become oversaturated with content from businesses of all sizes, with brands generating content faster than users can consume them. In response, Facebook and Twitter have both announced the arrival of new commerce tools, designed to give businesses a ‘call to action’ option that will help to drive sales through social media.

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