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social media marketing

May 30, 2016
In a new episode of thr All the Social Ladies podcast, Carrie Kerpen speaks with Robin Seward of Rita's Italian Ice to talk about how the brand utilizes social channels.
All The Social Ladies Podcast: Robin Seward | Social Media Today
May 29, 2016
This infographic highlights some of the key stats around using social media for lead generation, along with data-backed advice on how to make best use of the major platforms for this purpose.
Social Media Strategy for Lead Generation [Infographic] | Social Media Today
May 27, 2016
Snickers has created a new 'Hungerithm' which uses social media sentiment to determine whether the price rises or falls for a Snickers bar - the angrier the web is, the lower the price, as people likely need them more.
Snickers’ ‘Hungerithm’ Uses Real-Time Social Data to Determine Chocolate Prices | Social Media Today
May 25, 2016
Omnichannel marketing is the latest marketing trend, but one that can be hard to get your head around. In this post, contributor Caitie Gonzalez breaks down the key elements of a successful omnichannel strategy.
The 4 Pillars Of Omnichannel Marketing | Social Media Today
May 24, 2016
One of the most difficult elements of developing a social media marketing plan is defining success and the metrics which will represent that success. Here's how to start setting your social media KPIs and how we do it at Harvard Medical School.
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May 24, 2016
Which brands generated the most attention on social last week? Shareablee has the latest data.
National Geographic and NBA Top Weekly Social Ranking | Social Media Today
May 23, 2016
Snapchat is in a league of it's own, in regards to how best to utilize and build a following on the network. The best way to learn how to Snap is to take some notes from the best - here are 11 accounts to follow to up your Snapchat game.
Learning Snapchat from the Best in the Business | Social Media Today
May 21, 2016
If you're looking to use Snapchat for business, you need to be invested for the long haul. In this post, contributor Carlos Gil shares some examples of brands doing Snapchat right.
May 20, 2016
Contests can be a great way to generate engagement and encourage participation from your audience. And such actions can also have a significant influence on your SEO efforts.
Boost SEO Using Social Media, Contests and Giveaways | Social Media Today
May 20, 2016
While there are great opportunities for generating leads and conversions via social, it takes work and effort to get to that stage. Here are three tips to help you develop your social selling capacity.
3 Tips to Help Maximize Your Social Selling Efforts | Social Media Today

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