Content Marketing: Page 192

  • 3 Fast Ways to Fill a Slow-Moving PR Pipeline

    You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You're stressing about it.Then, adding sprinkles to your sugar-free poop cupcake, your client just asked the age-old question, "What...

    By • Nov. 14, 2014

  • The Rise of The Enterprise App

    Typically, when you think today about the potential for massive success in the mobile application market, your thoughts center around apps marketed directly to consumers. Perhaps you want to design a game - if you can come up with the next killer idea for an app like Angry Birds or Words With Fri...

    By • Nov. 14, 2014

  • SheKnows Catapults to #1 Women's Lifestyle Media Brand

    SheKnows Media's acquisition of BlogHer this month catapulted it to leading women's digital lifestyle media brand-with 75.3 million unduplicated unique visitors per month and 150 million social media fans-overtaking AOL, Condé Nast, Meredith and Hearst. Significantly, the award-winning media net...

    By • Nov. 14, 2014

  • 9 Social Media Marketing Mistakes [INFOGRAPHIC]

    I don't like to dwell on mistakes. But having an awareness of our mistakes is one of the best ways to improve our future behavior. In the rapid-fire industry of social media marketing, mistakes are some of the greatest tools for improvement that you have. While there's nothing like learning from ...

    By • Nov. 14, 2014

  • Wikipedia Becomes Its Own Enemy When It Comes To Reliability

    "It is not that editors fail to care or that there is a decline of volunteer editors willing to address the issues, it is based on Wikipedia policy which has backed editors into a corner."I have previously written about my favorite comedian Brian Regan and his take on the accuracy of Wikipedia. R...

    By • Nov. 14, 2014

  • You Won't Believe How Well Real-Time Marketing Actually Works

    Depending on who you ask, real-time marketing has been described as the next big thing or a complete waste of time. Chris Kerns brings data to the RTM conversation for the first time to figure out how well real-time topics resonate with the audience, and what these new insights mean for marketers.

    By • Nov. 13, 2014

  • Tips for Black Friday and Cyber Monday PPC Campaigns

    Over the past few years, the Black-Friday-through-Cyber-Monday retail period has evolved into a major opportunity for retailers (both in the US and Canada as well). Over the past couple of years, I've also seen overseas retailers joining in!With the season fast approaching, I wanted to throw out...

    By • Nov. 13, 2014

  • It May Be Time to Drop Your Annual Marketing Strategy

    It's that time of year when many people are solidifying their annual plans for the upcoming year.Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! In the fast-moving world of today, that might seem strange but just how far int...

    By • Nov. 13, 2014

  • 4 Social Media Disruptors of PR: Mixing Media and Message Through Engagement

    4 Social Media Disruptors of PRThe power of social networks has dramatically and quickly transformed public relations in a way that very few could have expected. Understanding how social media has disrupted modern PR helps us wrap our heads around aligning our communications programs in a way t...

    By • Nov. 13, 2014

  • Stop the Stupid Marketing: Failing to Plan Is Planning to Fail [PODCAST]

    Why is it so many marketers are looking for the easy button? Why do they think they can jump on Twitter, LinkedIn, Instagram and throw hundreds of thousands of dollars at Facebook ads and be successful?Failing to take time to plan is planning to fail when it comes to social media, business and ma...

    By • Nov. 12, 2014

  • Content Marketing: Reaching for the Stars (But Reach Is Yesterday's Game)

    I am content marketing's biggest fan. I am content marketing's biggest skeptic.As a fan...In May 2011 I gave a presentation to finance directors from major communications agency groups for the EACA. It was about how agencies could survive in the world of social media. I concluded the presentat...

    By • Nov. 12, 2014

  • Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO

    It is essential that you consider mobile in your digital marketing strategy. Mobile websites and mobile marketing can make or break a local business! This means you have to optimize your website for local SEO and for mobile.Consider these facts about mobile marketing:More than 50% of mobile searc...

    By • Nov. 12, 2014

  • Four Ideas to Overcome Content Saturation in Your Niche

    Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don't have to produce the best content. You just need to be first in your niche, and overwhelming. Content saturation is a legitimate strategy.Now let me address the "cont...

    By • Nov. 11, 2014
  • SMT Expert

    Advertorials in the Age of Content Marketing and Promotion

    Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences. The word "advertorial" itself is the marriage of the words "editorial" and "advertisement." Merriam-Webster ...

    By • Nov. 11, 2014

  • Randomness, Serendipity and Gamification

    Recently I have been trying to write a few games, just for fun, with my daughter. There are a couple of card games and I am trying to make a single player board game.Making a game with a 7 year old is an interesting experience. I got asked to go into her room as she had a new game she wanted to p...

    By • Nov. 11, 2014

  • 5 Digital Marketing Trends for 2015

    I know, it's always a tricky thing to (try to) predict the future but it's also a fun exercise. It's a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend. With the social and mobile web and its fast evolution and adoption rates worldwi...

    By • Nov. 11, 2014

  • SEO Is Dead! Long Live USEO!

    Ever since we started in the internet marketing game, we've heard warnings about the death of SEO. And frankly, we've always hoped that these warnings would come true. Wait what? Why would an online marketing company want SEO to go away? Read on and we'll explain the method to our madness.The "De...

    By • Nov. 11, 2014

  • 10 Holiday Marketing Mistakes to Avoid

    We all have things we avoid around the holidays: annoying family members and acquaintances that reappear every time you go home, seasonal house cleaning, Auntie Emma's fruitcake... Leading up to the holidays, however, it is even more important to avoid mistakes at work. Because the holidays are s...

    By • Nov. 11, 2014

  • Interviews with Top Influencers at The Social Shake-Up [VIDEO]

    During The Social Shake-Up, we had the opportunity to pick the brains of some of the top influencers in the social and digital realms. Among some of the best thinkers we interviewed were Andrew Bowins, SVP, Corporate and Digital Communications, MasterCard; Chris Boudreaux, Digital and Innovation...

    By • Nov. 10, 2014

  • Content Marketing the Smart Way

    Are you overwhelmed by the prospect of creating and implementing a content marketing strategy? I know you are a smart, market-driven, professional but I wouldn't be surprised if you are confused by the sea of (often contradictory) content marketing advice sloshing about on the Web.My goal is to ...

    By • Nov. 10, 2014

  • How to Target Better Leads with YouTube Remarketing

    One of the most promising trends in digital marketing is remarketing. The ability to place a cookie on a user's computer and subsequently advertise to them on other websites is ideally a win-win for everyone involved. Users get to see ads that are more relevant to them, while brands get to focus ...

    By • Nov. 10, 2014
  • SMT Expert

    Snapchat Has Made a Terrible Mistake: They Introduced Ads

    Last month Snapchat did something kind of crazy - they started showing ads. And it will likely be their downfall. On October 18th, many Snapchat users were frightened and freaked by the first ever sponsored Snapchat from Ouija. Wow, have horror movies gotten lazy or what? Next up is "That Noise T...

    By • Nov. 10, 2014

  • Don't Miss Out On These Call-to-Action Catalysts!

    Calls To Action - CTAs - start to make my brain cramp after I've been trying to come up with yet another great one. Are you like me? After a while the creative juices just lose their fizz, but the need to be engaging and persuasive is still there. What do you do?I start looking at advice from tho...

    By • Nov. 10, 2014

  • How to Create Awesome Infographics Without Being a Designer

    If you're anything like me, you learned how to use programs like Photoshop and Gimp out of necessity to do minor changes to photos. You might have even dabbled in some easier graphic design projects for your own website, but it takes you hours to get the image or the design looking just right and...

    By • Nov. 10, 2014

  • Why Visual Content Can Boost Your Brand Better Than Copy [INFOGRAPHIC]

    The team at leapagency has put together an infographic that illustrates 10 reasons why visual content is more important than written content.Here are a few of them:Visuals build an emotional experience: Colors and images generate particular types of emotions allowing for personality, voice, and v...

    By • Nov. 10, 2014