Content Marketing: Page 192

  • How to Evaluate If Emerging Social Platforms Are Right for Your eCommerce Brand

    This is an excerpt from Inside Social's ebook on ecommerce social-selling best practices - a study of 100 top brands.Wanelo, Polyvore, Instagram, Snapchat...Should you even bother with these? With a seemingly endless amount of social networks and new ones popping up all the time, it can be hard t...

    By • Nov. 17, 2014

  • Facebook to Brands: Our Relationship is Changing

    As part of Facebook's ongoing tweaks to what posts appear in your newsfeed, it has announced that it is to reduce the amount of "overly promotional" posts that we see. They want to reduce the extent to which organic posts by brands are, in essence, being used as ads.Based on user feedback, Facebo...

    By • Nov. 16, 2014

  • Smart Ways of Using Google API For Optimum Results

    Online marketers are now drawing out the best advantage that they can get from using the different Google APIs for their business.A Google API consists of a Java Script that allows a third party to interact with the different Google services and to integrate its multimedia, feed based or search b...

    By • Nov. 16, 2014

  • Social Media Usage at World Travel Market 2014

    Last week was the 35th annual World Travel Market, the leading global event for the travel industry.To mark the occasion, we looked at how the four-day event at ExCeL London played out on social media.With more than 50,000 senior travel industry professionals, government ministers and internation...

    By • Nov. 15, 2014

  • How Mobile is Driving First-Time eCommerce Usage

    Over the past 5 years, the scale of mobile commerce in its various forms has grown at a remarkable rate. As more mobile computing devices -- such as smartphones and media tablets -- became available for browsing online content, the mobile commerce marketplace thrived.In 2001, global business-to-c...

    By • Nov. 15, 2014

  • 7 Key Social Media Mistakes to Avoid

    Used the wrong way, social media can have a negative impact on your business. One little error can set your brand's reputation back for a long time. Making mistakes is human. But how can you stay alert and make sure your brand avoids the most common slip-ups?Let's take a look at these 7 key socia...

    By • Nov. 14, 2014

  • 15 Critical Mistakes You're Making with Content Marketing

    Content marketing has been widely adopted and is being used by most businesses today. Whether you are B2B or B2C, it's likely that you have used some form of content as a means to connect your business with your target market at some point.Your business, like many others, may even be creating goo...

    By • Nov. 14, 2014
  • SMT Expert

    Google Is Stealing Your Traffic Again: Will Shopping Ads Be the Knowledge Graph of Paid Search?

    How would you feel about paying more for your Shopping Ads on branded search terms?A new Google Shopping test, spotted this week by Andy Taylor at RKG, actually directs branded search traffic to a Google Shopping results page, rather than back to your website or your own Shopping Ads.RKG publishe...

    By • Nov. 14, 2014

  • 3 Fast Ways to Fill a Slow-Moving PR Pipeline

    You distributed a press release, landed a byline and pitched your heart out last month, but THIS month is looking pretty grim when it comes to landing fresh press. You're stressing about it.Then, adding sprinkles to your sugar-free poop cupcake, your client just asked the age-old question, "What...

    By • Nov. 14, 2014

  • The Rise of The Enterprise App

    Typically, when you think today about the potential for massive success in the mobile application market, your thoughts center around apps marketed directly to consumers. Perhaps you want to design a game - if you can come up with the next killer idea for an app like Angry Birds or Words With Fri...

    By • Nov. 14, 2014

  • SheKnows Catapults to #1 Women's Lifestyle Media Brand

    SheKnows Media's acquisition of BlogHer this month catapulted it to leading women's digital lifestyle media brand-with 75.3 million unduplicated unique visitors per month and 150 million social media fans-overtaking AOL, Condé Nast, Meredith and Hearst. Significantly, the award-winning media net...

    By • Nov. 14, 2014

  • 9 Social Media Marketing Mistakes [INFOGRAPHIC]

    I don't like to dwell on mistakes. But having an awareness of our mistakes is one of the best ways to improve our future behavior. In the rapid-fire industry of social media marketing, mistakes are some of the greatest tools for improvement that you have. While there's nothing like learning from ...

    By • Nov. 14, 2014

  • Wikipedia Becomes Its Own Enemy When It Comes To Reliability

    "It is not that editors fail to care or that there is a decline of volunteer editors willing to address the issues, it is based on Wikipedia policy which has backed editors into a corner."I have previously written about my favorite comedian Brian Regan and his take on the accuracy of Wikipedia. R...

    By • Nov. 14, 2014

  • You Won't Believe How Well Real-Time Marketing Actually Works

    Depending on who you ask, real-time marketing has been described as the next big thing or a complete waste of time. Chris Kerns brings data to the RTM conversation for the first time to figure out how well real-time topics resonate with the audience, and what these new insights mean for marketers.

    By • Nov. 13, 2014

  • Tips for Black Friday and Cyber Monday PPC Campaigns

    Over the past few years, the Black-Friday-through-Cyber-Monday retail period has evolved into a major opportunity for retailers (both in the US and Canada as well). Over the past couple of years, I've also seen overseas retailers joining in!With the season fast approaching, I wanted to throw out...

    By • Nov. 13, 2014

  • It May Be Time to Drop Your Annual Marketing Strategy

    It's that time of year when many people are solidifying their annual plans for the upcoming year.Early in my career, my company required me to submit annual forecasts for the next five years of sales for our accounts! In the fast-moving world of today, that might seem strange but just how far int...

    By • Nov. 13, 2014

  • 4 Social Media Disruptors of PR: Mixing Media and Message Through Engagement

    4 Social Media Disruptors of PRThe power of social networks has dramatically and quickly transformed public relations in a way that very few could have expected. Understanding how social media has disrupted modern PR helps us wrap our heads around aligning our communications programs in a way t...

    By • Nov. 13, 2014

  • Stop the Stupid Marketing: Failing to Plan Is Planning to Fail [PODCAST]

    Why is it so many marketers are looking for the easy button? Why do they think they can jump on Twitter, LinkedIn, Instagram and throw hundreds of thousands of dollars at Facebook ads and be successful?Failing to take time to plan is planning to fail when it comes to social media, business and ma...

    By • Nov. 12, 2014

  • Content Marketing: Reaching for the Stars (But Reach Is Yesterday's Game)

    I am content marketing's biggest fan. I am content marketing's biggest skeptic.As a fan...In May 2011 I gave a presentation to finance directors from major communications agency groups for the EACA. It was about how agencies could survive in the world of social media. I concluded the presentat...

    By • Nov. 12, 2014

  • Mobile Can Make or Break Your Local Business: Mobile Marketing and Local SEO

    It is essential that you consider mobile in your digital marketing strategy. Mobile websites and mobile marketing can make or break a local business! This means you have to optimize your website for local SEO and for mobile.Consider these facts about mobile marketing:More than 50% of mobile searc...

    By • Nov. 12, 2014

  • Four Ideas to Overcome Content Saturation in Your Niche

    Here is the sneaky little secret of content marketing nobody likes to talk about. Often, to create an effective strategy, you don't have to produce the best content. You just need to be first in your niche, and overwhelming. Content saturation is a legitimate strategy.Now let me address the "cont...

    By • Nov. 11, 2014
  • SMT Expert

    Advertorials in the Age of Content Marketing and Promotion

    Advertorials (sponsored articles) are not new. However, for content marketers it represents one of many different promotion channels that can get branded content in front of new audiences. The word "advertorial" itself is the marriage of the words "editorial" and "advertisement." Merriam-Webster ...

    By • Nov. 11, 2014

  • Randomness, Serendipity and Gamification

    Recently I have been trying to write a few games, just for fun, with my daughter. There are a couple of card games and I am trying to make a single player board game.Making a game with a 7 year old is an interesting experience. I got asked to go into her room as she had a new game she wanted to p...

    By • Nov. 11, 2014

  • 5 Digital Marketing Trends for 2015

    I know, it's always a tricky thing to (try to) predict the future but it's also a fun exercise. It's a sound way to reflect about the past year and seeing bits and pieces that amount to, sometimes, an upcoming trend. With the social and mobile web and its fast evolution and adoption rates worldwi...

    By • Nov. 11, 2014

  • SEO Is Dead! Long Live USEO!

    Ever since we started in the internet marketing game, we've heard warnings about the death of SEO. And frankly, we've always hoped that these warnings would come true. Wait what? Why would an online marketing company want SEO to go away? Read on and we'll explain the method to our madness.The "De...

    By • Nov. 11, 2014