How the Instagram Algorithm Works [Infographic]

A simple overview of how Instagram decides who sees what posts. 

By Mark Walker-Ford • Feb. 9, 2025

Instagram Will Use New Edits App for Testing Features

The soon-to-arrive new creation platform looks like it will include a range of helpful tools. 

By Andrew Hutchinson • Feb. 9, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Meta Rolls Out Updates to Advantage+ AI Ad Targeting Tools

Among other new options, AI optimization via Advantage+ will now be available for all campaign elements.

By Andrew Hutchinson • Feb. 6, 2025

38 Instagram Content Ideas [Infographic]

Some tips for your IG content approach. 

By Mark Walker-Ford • Feb. 5, 2025

Instagram Adds WhatsApp Connection Sticker for Stories

A new way to spark DM conversations via IG Stories.

By Andrew Hutchinson • Feb. 5, 2025

Meta Outlines Improved AI Transparency Disclosures

Meta continues to update its AI detection and disclosure measures.

By Andrew Hutchinson • Feb. 4, 2025

Instagram Tests Option to Rearrange Profile Grid Displays

Yes, “edit grid” is coming, so that users can finally update the presentation of their content in the app.

By Andrew Hutchinson • Feb. 3, 2025

Instagram Previews AI Elements in New ‘Edits’ App

Meta's coming video editor looks set to include a range of AI functions.

By Andrew Hutchinson • Feb. 2, 2025

What Social Media Marketers Need To Know for 2025

Key insights for marketers planning social media strategies at a time of upheaval.

By Chantal Tode • Jan. 30, 2025

Meta Posts Solid Results in Its Q4 and Full-Year Update

Meta continues to go from strength to strength.

By Andrew Hutchinson • Jan. 29, 2025

Instagram Adds In-Stream Translations for DMs

A simple way to translate messages on IG.

By Andrew Hutchinson • Jan. 29, 2025

Meta Updates Audience Targeting Options for Advantage+ Catalog Ads

Changes to your targeting options for Meta's automated ad campaigns.

By Andrew Hutchinson • Jan. 29, 2025

Instagram Adds New Views Insights To Guide Creative Performance

The new metrics will provide more insight into viewer retention and comparative performance.

By Andrew Hutchinson • Jan. 29, 2025

Instagram Image Dimensions for 2025 [Infographic]

The latest image sizing overviews from IG. 

By Andrew Hutchinson • Jan. 28, 2025

Instagram Shares Notes on Stories Ranking

Some insights to help inform your IG Stories approach.

By Andrew Hutchinson • Jan. 28, 2025

Meta Outlines Evolving Protections for Data Privacy Day

Meta's provided an overview of the various security measures it now has place.

By Andrew Hutchinson • Jan. 28, 2025

Meta Announces New Personalization Elements for Meta AI

Meta will now incorporate more personal preferences into its AI tool. 

By Andrew Hutchinson • Jan. 27, 2025

Instagram Adds Transparency Labels to Business Chats

The labels will provide more transparency on how your information can be used.

By Andrew Hutchinson • Jan. 26, 2025

Instagram Shares Algorithm Insights To Inform Strategy

New notes on the key factors that drive IG reach. 

By Andrew Hutchinson • Jan. 22, 2025

Instagram Says It Will Recommend Longer Reels in Explore

Previously, Instagram had advised creators against posting longer Reels.

By Andrew Hutchinson • Jan. 21, 2025

Meta Looks To Lure TikTok Creators With New Bonus Program

Meta's making a pitch to TikTok creators amid uncertainty around the app's future.

By Andrew Hutchinson • Jan. 21, 2025

Instagram Updates Profile Grid With Vertical-Aligned Thumbnails

Your IG profile has a new look, and more changes are coming. 

By Andrew Hutchinson • Jan. 19, 2025

Meta Says Community Notes Will Not Be Displayed on Paid Ads

Meta's looking to take a different approach than X has with its crowdsourced fact-checks.

By Andrew Hutchinson • Jan. 19, 2025

Instagram Previews ‘Edits’ Mobile Video Editing App

Instagram's got its own version of CapCut.

By Andrew Hutchinson • Jan. 19, 2025

Instagram Officially Expands Reels Length to 3 Minutes

Now you can share longer Reels, though Instagram has previously advised against it.

By Andrew Hutchinson • Jan. 18, 2025