Instagram Tests New Sorting Filters for Reels Feed

Some new ways to find the most recent and relevant Reels clips.

By Andrew Hutchinson • April 16, 2025

Meta Shares Tips on How To Maximize Click-To-Message Ads

Some pointers for your click-to-message promotions.

By Andrew Hutchinson • April 16, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Did Meta Allow TikTok To Grow in Order To Dilute the FTC’s Antitrust Case?

As Meta heads to trial, it’s interesting to look at the timeline of TikTok’s relative U.S. growth.

By Andrew Hutchinson • April 14, 2025

Meta Begins Training Its AI Tools on EU User Data

Meta’s been battling EU regulations to enable expanded AI training.

By Andrew Hutchinson • April 14, 2025

FTC Antitrust Case Against Meta Heads to Trial This Week

If the FTC wins, it’ll have major ramifications for the entire social media industry.

By Andrew Hutchinson • April 13, 2025

Meta Shares Insight Into How Brands Can Connect With Gen Z Audiences

New insights on how to maximize your connection with Gen Z consumers.

By Andrew Hutchinson • April 13, 2025

Meta Announces Upcoming Webinar on Reels Tips and Tactics

The webinar will provide pointers on how to make the most of your Reels efforts.

By Andrew Hutchinson • April 10, 2025

Meta Looks to Scoop up TikTok Creators Amid Ongoing Uncertainty

Meta’s trying to appeal to TikTok creators from a couple of different angles.

By Andrew Hutchinson • April 8, 2025

Instagram Chief Answers Key Creator Questions on How To Grow Your Profile in 2025

Some interesting insights from IG chief Adam Mosseri.

By Andrew Hutchinson • April 8, 2025

Meta Updates Teen Safety Tools on IG, Expands Teen Accounts to Facebook

The new settings will provide enhanced protections for millions of teen users.

By Andrew Hutchinson • April 8, 2025

Instagram Launches Monthly Performance Recap and Recommendations

The new overview will provide insights and recommendations to help in your IG growth efforts.

By Andrew Hutchinson • April 7, 2025

Instagram Tests Lockable Posts to Enhance Engagement

A new way to drive engagement on IG?

By Andrew Hutchinson • April 7, 2025

Community Notes Are Now Appearing in Meta Apps

Meta’s shift to Community Notes is now live.

By Andrew Hutchinson • April 7, 2025

Meta Adds New Parameters for Those Looking To Verify Their Profiles

Meta will now reject verification for profiles that have changed their details too much. 

By Andrew Hutchinson • April 6, 2025

Meta Launches Llama 4 Models, Driving Improved AI Performance

The next advance for Meta's AI push.

By Andrew Hutchinson • April 6, 2025

Meta Announces New Partnership With UFC

The partnership will see UFC share more exclusive content in Meta's apps.

By Andrew Hutchinson • April 2, 2025

Meta Faces Fines in Turkey After Failing to Comply With Removal Orders

Zuckerberg’s hoping that the U.S. government will help his company push back on some of these international fines.

By Andrew Hutchinson • April 1, 2025

Instagram Chief Says Edits App Coming Soon, Will Be Available for Free

Instagram’s anticipated new video editing app will be launched “in the next couple of weeks.”

By Andrew Hutchinson • April 1, 2025

The Best Time to Post in 2025, Based on 30K Brands and Creators

New insights to help guide your social posting strategy.

By Andrew Hutchinson • March 31, 2025

Instagram Adds March Madness-Themed Features

Themed additions to celebrate college basketball in the app.

By Andrew Hutchinson • March 27, 2025

Instagram Is Adding ‘Re-Posts’ To Amplify Content

Re-posting will ensure that those posts get seen by more users.

By Andrew Hutchinson • March 27, 2025

Meta Outlines How Its AI Systems Are Powering Better Campaign Performance

New insight into how Meta's AI ad-targeting system is evolving. 

By Andrew Hutchinson • March 27, 2025

Instagram Adds Double Speed Playback Option for Reels

Watch more Reels in less time with this new faster playback option.

By Andrew Hutchinson • March 27, 2025

Instagram Removes Notes From Feed Posts and Reels

Instagram says that notes on feed posts and Reels haven't caught on.

By Andrew Hutchinson • March 26, 2025

Meta Adds Improved Tools To Facilitate Creator Collaborations for Promotions

Meta's incorporating AI-based recommendations to help source potential ad partners.

By Andrew Hutchinson • March 25, 2025