LinkedIn Updates Terms of Service To Expand AI and Ad Targeting Use

More ad personalization via data sharing with parent Microsoft and additional AI processing of user data are now covered.

By Andrew Hutchinson • Sept. 18, 2025

LinkedIn Adds Duolingo Scores on Profiles, AI Job Interview Simulations

Some new options to help candidates better present themselves for job opportunities.

By Andrew Hutchinson • Sept. 17, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn Expands Access to Company Page Verification

LinkedIn is gradually inviting more pages to apply.

By Andrew Hutchinson • Sept. 16, 2025

6 Steps for Better LinkedIn Ad Measurement [Infographic]

Following the addition of a heap of new functionality, the platform is proving some handy pointers on how to maximize campaigns. 

By Andrew Hutchinson • Sept. 14, 2025

LinkedIn Adds Post Send and Save Insights

Additional insights for your LinkedIn content planning.

By Andrew Hutchinson • Sept. 10, 2025

LinkedIn Shares Video Marketing Tips

Some valuable trend notes and pointers from LinkedIn.

By Andrew Hutchinson • Sept. 9, 2025

CapCut Adds New Features Including LinkedIn Integration

CapCut has got some new tools to assist in your video editing process.

By Andrew Hutchinson • Sept. 8, 2025

5 Ways To Research Key Trends for Social Media Ad Campaigns

Some tools to help you research your optimal marketing approach.

By Andrew Hutchinson • Sept. 7, 2025

LinkedIn Expands Company Page and Recruiter Verification

The updates will provide more assurance for LinkedIn users.  

By Andrew Hutchinson • Sept. 4, 2025

LinkedIn Expands AI Hiring Assistant to More Regions

LinkedIn's Hiring Assistant aims to help streamline the candidate selection process.

By Andrew Hutchinson • Sept. 3, 2025

LinkedIn Continues To Expand Its Presence in EU

LinkedIn saw a 14% increase in EU users during the first six months of 2025.

By Andrew Hutchinson • Sept. 2, 2025

New Insights Suggest Posting Frequency Is Key to LinkedIn Success

Some pointers to help you maximize your LinkedIn approach. 

By Andrew Hutchinson • Aug. 28, 2025

LinkedIn Expands BrandLink Ad Offering With New Programming

More ways to align your brand messaging with professional expertise.

By Andrew Hutchinson • Aug. 26, 2025

LinkedIn Outlines New Measures To Combat Fake Engagement

LinkedIn has officially noted that it will reduce the visibility of comments made via automation tools.

By Andrew Hutchinson • Aug. 20, 2025

LinkedIn Adds More Post-Level Analytics Updates

Some new post-level insights to help guide LinkedIn strategy.

By Andrew Hutchinson • Aug. 17, 2025

LinkedIn Expands Access to AI-Assisted Job Summaries

More regions can now access LinkedIn's AI job summary tool that leverages data and skills insights from across the platform.

By Andrew Hutchinson • Aug. 13, 2025

LinkedIn Enables Brands To Sponsor User Posts for LinkedIn Events

The volume of live video events in the app increased by 15.3% in 2024, per LinkedIn.

By Andrew Hutchinson • Aug. 13, 2025

LinkedIn Expands Newsletter Access, Teases Premium SMB Package

LinkedIn’s forthcoming Premium Business Suite will include a range of easy-to-use promotion tools.

By Andrew Hutchinson • Aug. 12, 2025

LinkedIn Adds Mini Sudoku, Its Sixth In-App Game

The platform reports that 86% of those who play its puzzle games return to try again the next day, with 82% still playing a week later.

By Andrew Hutchinson • Aug. 12, 2025

LinkedIn Shares Strategic Insights for B2B Marketers [Infographic]

Video content’s strong traction on LinkedIn is one of several highlighted trends. 

By Andrew Hutchinson • Aug. 11, 2025

LinkedIn Adds New Animations for Professional Announcements

Some new options for your announcements on LinkedIn.

By Andrew Hutchinson • Aug. 11, 2025

LinkedIn Scales Back Its Alternative News Feed Test

The test provides three feed options on LinkedIn. 

By Andrew Hutchinson • Aug. 7, 2025

LinkedIn Highlights Reach and Promotional Potential for Brands [Infographic]

An overview of the latest performance data from LinkedIn.

By Andrew Hutchinson • Aug. 3, 2025

LinkedIn Reports ‘Record Levels’ of Engagement, Looks To Address Artificial Interactions

LinkedIn says it is exploring new measures to combat engagement pods and other artificial activity.

By Andrew Hutchinson • July 30, 2025

LinkedIn Adds Connection-Based Leaderboards for In-App Games

A new competitive element for LinkedIn’s in-app games.

By Andrew Hutchinson • July 29, 2025