Instagram, LinkedIn and Threads engagement declined in 2025

Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

By Andrew Hutchinson • March 8, 2026

Concerns with third-party partner could derail LinkedIn’s verification push

The company has continued to add more identification checks and balances, but questions remain regarding its verification partner Persona.

By Andrew Hutchinson • March 2, 2026

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Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

LinkedIn shares top skills on the rise in marketing for 2026

Social media branding, community engagement and performance analysis were all key trends highlighted in the platform’s annual list. 

By Andrew Hutchinson • Feb. 24, 2026

LinkedIn ID verification partner Persona under fire for security concerns

A researcher from The Local Stack reported potential data collection questions, leading companies including Discord to reevaluate the system.

By Andrew Hutchinson • Feb. 24, 2026

Professional AI adoption could unlock up to $4.1 trillion capacity for US

A new report from LinkedIn found that more needs to be done in order to maximize the benefit of artificial intelligence in the workforce.

By Andrew Hutchinson • Feb. 23, 2026

LinkedIn Launches New Campaign for Premium

LinkedIn Premium has seen a 50% rise in subscriptions over the past two years.

By Andrew Hutchinson • Feb. 18, 2026

LinkedIn Outlines Measures To Combat Engagement Pods

LinkedIn is implementing more direct penalties for pod posters.

By Andrew Hutchinson • Feb. 16, 2026

LinkedIn Adds SMB-Focused Premium Subscription

The package aims to make it easier for SMBs to maximize their in-app presence.

By Andrew Hutchinson • Feb. 12, 2026

LinkedIn Shares Insights Into Evolving Professional AI Usage

The data shows that more businesses are using AI, but performance results are mixed.

By Andrew Hutchinson • Feb. 12, 2026

LinkedIn Shares Tips on How To Optimize Content for AI Chatbots

Some pointers for content efforts in the age of AI.

By Andrew Hutchinson • Feb. 10, 2026

LinkedIn Shares Key Trends in B2B Marketing

LinkedIn says that more B2B buying activity now stems from creator content.

By Andrew Hutchinson • Feb. 3, 2026

LinkedIn Outlines Measures To Combat Scam Job Listings

Scammers are posing as recruiters to lure people into giving them their information. 

By Andrew Hutchinson • Jan. 29, 2026

LinkedIn Continues To Add Users, Revenue

LinkedIn saw 30% growth in video ads in the most recent quarter.

By Andrew Hutchinson • Jan. 29, 2026

LinkedIn Shares Tips for Maximizing Presence in AI Search

LinkedIn is now one of the most cited sources for AI chatbots.

By Andrew Hutchinson • Jan. 28, 2026

LinkedIn Adds New Generative AI Qualifications

A new way to showcase your generative AI knowledge.

By Andrew Hutchinson • Jan. 28, 2026

LinkedIn Shares Tips on How To Boost Organic Posts [Infographic]

Some helpful pointers on how to use LinkedIn’s paid boosting option.

By Andrew Hutchinson • Jan. 26, 2026

Are Social Platform Subscriptions Becoming More Accepted?

Platforms are putting more emphasis on their paid offerings, but would they ever charge all users?

By Andrew Hutchinson • Jan. 26, 2026

LinkedIn Articles Are Getting More Citations in AI Responses

If you’re looking to get more mentions in AI responses, LinkedIn should be on your radar.

By Andrew Hutchinson • Jan. 13, 2026

LinkedIn Chief Announces Book on AI Job Search Impacts

The book will explore how AI is changing the professional landscape.

By Andrew Hutchinson • Jan. 13, 2026

LinkedIn Shares Data on Rising Job Roles

As you might have guessed, AI jobs dominate the list.

By Andrew Hutchinson • Jan. 7, 2026

LinkedIn Expands AI Job Discovery to More Languages

People in more regions will be able to utilize the platforms upgraded job discovery process.

By Andrew Hutchinson • Jan. 7, 2026

Best Practices for LinkedIn Thought Leader Ads [Infographic]

Some key pointers on how to create effective LinkedIn Thought Leader campaigns. 

By Andrew Hutchinson • Jan. 5, 2026

LinkedIn Provides Personalized ‘Year in Review’ Summaries

A colorful look at your year on LinkedIn. 

By Andrew Hutchinson • Dec. 22, 2025

How SMBs Can Build Brand on LinkedIn [Infographic]

Some key pointers for building an effective LinkedIn presence for your brand.

By Andrew Hutchinson • Dec. 22, 2025

LinkedIn Shares Tips on How To Boost In-App Performance in 2026

LinkedIn has also shared stats on latest usage trends to reinforce its notes.

By Andrew Hutchinson • Dec. 21, 2025