Snapchat Adds Custom AI Lens Feature

Snapchat's got a new AI Lens that works from text prompts.

By Andrew Hutchinson • Dec. 22, 2025

Snapchat Shares Insights Into Evolving Connection Opportunities

The report looks at the evolving definition of "conversation" and why brands should take note.

By Andrew Hutchinson • Dec. 18, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Is Using Apple’s Age Range Measure To Restrict Underage Users

As the debate rages over teen social media access, Apple may hold the key to more effective regulation.

By Andrew Hutchinson • Dec. 17, 2025

Snapchat Launches Quick Cut Video and Image Editing App

The process will make it easier to create better Snaps quickly.

By Andrew Hutchinson • Dec. 17, 2025

Snapchat Shares Insight Into Key 2025 Trends

A look at some of the major trends among Snapchat users in 2025.

By Andrew Hutchinson • Dec. 16, 2025

Snapchat Outlines Its Ad Development Focus for 2026

2026 will be a critical year for Snap. 

By Andrew Hutchinson • Dec. 9, 2025

Snapchat Banned in Russia, Another Blow for the App

Snapchat is also about to lose half a million users in Australia.

By Andrew Hutchinson • Dec. 4, 2025

Snapchat Launches Wix Integration to Simplify Snap Ads Creation

The integration will make it easier for Wix creators to run Snap ads.

By Andrew Hutchinson • Dec. 3, 2025

Snapchat Shares Research Into Evolving Car Buying Trends

Snapchat could play a key role in driving auto purchases.

By Andrew Hutchinson • Dec. 2, 2025

Snapchat’s 2025 Holiday Marketing Playbook [Infographic]

Some last-minute pointers for Snap campaigns.

By Andrew Hutchinson • Dec. 1, 2025

Snapchat Launches ‘Winter Village’ Luxury Brands Showcase

The in-app Lens will provide a unique branding experience.

By Andrew Hutchinson • Dec. 1, 2025

Snapchat Highlights Post Christmas Opportunities for Brands

Snapchat is very keen to highlight the opportunities of Q5.

By Andrew Hutchinson • Nov. 25, 2025

Snapchat Highlights How Brands Can Connect with Shoppers

Snap's latest report shows how brands can tap into shopping behaviors in the app.

By Andrew Hutchinson • Nov. 24, 2025

Snapchat Begins Informing Australian Teens of Coming Restrictions

Australia's teen social ban comes into effect on Dec. 10. 

By Andrew Hutchinson • Nov. 23, 2025

Snapchat Launches New Amazon Fire Tablet App

Expanded opportunity for Snapchat growth. 

By Andrew Hutchinson • Nov. 19, 2025

Snapchat Adds Public ‘Topic Chats’ To Expand Its Use Case

Public group chats could be another way to engage Snap users.

By Andrew Hutchinson • Nov. 18, 2025

Snapchat Highlights the Importance of Multicultural Representation in Ads

Snapchat says brands need to consider broader representation in their promotions.

By Andrew Hutchinson • Nov. 17, 2025

Snapchat Shares Insights Into What Creators Are Seeking in Brand Deals

A look at what creators are seeking in branded content partnerships.

By Andrew Hutchinson • Nov. 13, 2025

Snapchat Brings Back 2D Bitmoji in Response to User Demand

So you can get back to your Bitmoji roots.

By Andrew Hutchinson • Nov. 11, 2025

Snapchat Shares Data Into Evolving Grocery Shopping Trends

Despite tougher economic conditions, grocery marketers can align with some key shopping trends.

By Andrew Hutchinson • Nov. 10, 2025

Snapchat Brings Perplexity AI to Inboxes

Snapchat will soon have two AI chatbots in your feed.

By Andrew Hutchinson • Nov. 5, 2025

Snapchat Posts Strong Revenue Result, Though Challenges Are Coming

Snapchat is also now up to 943 million monthly active users.

By Andrew Hutchinson • Nov. 5, 2025

Snapchat Pitches Marketers on Holiday Shopping Opportunities

The time is now to start your holiday campaigns, according to Snapchat.

By Andrew Hutchinson • Nov. 3, 2025

Snapchat Shares Data on Evolving Gifting Trends

The report shows that more people are finding reasons to give gifts to friends. 

By Andrew Hutchinson • Oct. 29, 2025

Australia Launches Ads for Coming Teen Social Media Restrictions

Australia's under 16 social media restrictions will come into effect in December.

By Andrew Hutchinson • Oct. 28, 2025