Snapchat Users Took a Trillion Selfies Last Year

For comparison, iPhone users took over 500 billion.

By Andrew Hutchinson • Sept. 18, 2025

Snapchat Shares Insight Into How Parents Use Social Media

Some valuable notes on how parents are using social media to guide their purchase decisions. 

By Andrew Hutchinson • Sept. 16, 2025

Explore the Trendline➔

Top 5 stories from Social Media Today

A look at the recent top stories in social media and what they mean for marketers.

By Social Media Today staff

Snapchat Announces Updated Operating System for Its Upcoming AR Glasses

The next step towards Snapchat's AR glasses launch in 2026. 

By Andrew Hutchinson • Sept. 15, 2025

Snapchat Adds Infinite Retention and Group Streaks

The new engagement and interaction options for chats address users’ demands, per the platform. 

By Andrew Hutchinson • Sept. 14, 2025

Snapchat Launches Online Safety Education Program

A new program to help youngsters better understand online risks.

By Andrew Hutchinson • Sept. 10, 2025

Snapchat’s CEO Outlines the Difficult Path Forward for the App

With slowing growth and limited prospects, Snapchat could be in for a tough future.

By Andrew Hutchinson • Sept. 9, 2025

Snapchat Launches First Open Prompt AI Lens

A new AI option for your Snaps.

By Andrew Hutchinson • Sept. 7, 2025

Snapchat Launches Improved App Promotion Options

The array of new options for marketers includes Sponsored Snaps, which will enable app promotions within the inbox.

By Andrew Hutchinson • Aug. 28, 2025

Snapchat Shares Insights Into the Effectiveness of Gen AI for Marketing

The data shows consumers value transparency in AI content. 

By Andrew Hutchinson • Aug. 26, 2025

Snapchat Launches ‘Buddy Passes’ To Boost Memberships

Buddy passes will enable Snapchat+ members to share a free week of access with friends.

By Andrew Hutchinson • Aug. 17, 2025

Snapchat Launches ‘McDonaldland’ AR Experience

McDonald’s latest multi-platform promotion extends to Snapchat with mini-games and a Lens that transforms a restaurant location into McDonaldland.

By Andrew Hutchinson • Aug. 12, 2025

Snapchat Shares Insights Into the Key Drivers of Audience Attention

Snaps latest report looks at the importance of grabbing attention and how to do it.

By Andrew Hutchinson • Aug. 7, 2025

Snapchat Adds Saturn Connection To Provide More Insight Into Friends’ Calendars

The integration comes after Snapchat recently acquired the Saturn app.

By Andrew Hutchinson • Aug. 6, 2025

Snapchat Faces Major Challenges Based on Its Q2 Performance Numbers

The latest performance report from Snapchat includes some notes of concern. 

By Andrew Hutchinson • Aug. 5, 2025

Snapchat Shares Tips on How Brands Can Connect With Gen Z

Looking to improve your connection with younger audiences?

By Andrew Hutchinson • Aug. 4, 2025

Meta, X and Snapchat Offer Discounts on Paid Subscription Packages for Summer

The new wave of paid add-on options is bringing in more income, but remains a subsidiary revenue element.

By Andrew Hutchinson • Aug. 3, 2025

Snapchat Launches TV Show Aligned With AR Partnership

An interesting new way for Snap to promote its AR experiences.

By Andrew Hutchinson • Aug. 3, 2025

Snapchat Shares Insights Into How Social Platforms Encourage Fast Food Purchases

Social platforms can have a big influence on food ordering decisions.

By Andrew Hutchinson • July 31, 2025

Snapchat Adds Home Safe Alerts

An extra safety measure for Snap users.

By Andrew Hutchinson • July 24, 2025

Snapchat Partners With Togethxr To Help Female Athletes Boost Their Presence

The initiative aims to tap into the rising popularity of sports on Snap. 

By Andrew Hutchinson • July 21, 2025

Research Shows That Snapchat Delivers Better Results for E-Commerce Brands

The data also shows that apparel brands see the best results.

By Andrew Hutchinson • July 17, 2025

Snapchat Partners With American Eagle on New Map Promotion Type

The activation aims to drive shopping engagement via the Snap Map.

By Andrew Hutchinson • July 9, 2025

Snapchat Launches Interactive Art Project at the Palace of Versailles

A new project to help enhance Snap’s connection to French culture.

By Andrew Hutchinson • July 6, 2025

Snapchat Reaches 250M Users in India

Snapchat continues to grow in India.

By Andrew Hutchinson • July 1, 2025

Third-Party Ad Measurement Partners Announce Snap Attention Measurement

Advanced performance measurement for Snap campaigns.

By Andrew Hutchinson • June 30, 2025