Reddit shares insight into the growth of sports fandoms

The report looks at how Redditors are engaging with sports, and the related opportunities for brands. 

By Andrew Hutchinson • March 16, 2026

Meta switches up its ad transparency labels in-stream

The change will reduce the presence of Meta's ad disclosure labels.

By Andrew Hutchinson • March 16, 2026

Meta switches to Comscore Markets data for auto ads

The change will provide more insight into local audiences and relative reach. 

By Andrew Hutchinson • March 16, 2026

Snapchat influences telecommunications purchases

Users on the app are two times more likely to sign up with a service provider after seeing in-app content from a creator, according to a new report from the company.

By Andrew Hutchinson • March 12, 2026

Meta adds new tools including freeze frame to Edits

The new features, which also include a voice-over teleprompter and personalized sound effects, are part of a swiftly expanding suite of creative options in the app.

By Andrew Hutchinson • March 11, 2026

Reddit publishes report on its B2B marketing opportunities

The guide, created in partnership with SurveyMonkey, highlights ways in which brands can gain traction with the platform’s human-curated communities. 

By Andrew Hutchinson • March 11, 2026

Meta hikes ad prices in 6 countries

The company announced location-based increases ranging from 2% to 5% and said it would no longer be covering the cost of digital service taxes and other fees.

By Andrew Hutchinson • March 10, 2026

Facebook expands affiliate program to include brand links

The new self-serve feature allows creators to select from a range of relevant products and earn sales commissions from their Reels content.

By Andrew Hutchinson • March 10, 2026

Snapchat adds new tools to help brands tap into India’s cricket season

The expanded suite of ad features includes a live sports API and official team content as the app looks to connect with its growing user base in the region.

By Andrew Hutchinson • March 9, 2026

Instagram, LinkedIn and Threads engagement declined in 2025

Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.

By Andrew Hutchinson • March 8, 2026

X tests new ad format that includes product mention links

The app recently launched a small-scale trial that displays promotional calls-to-action beneath user posts mentioning product names.

By Andrew Hutchinson • March 8, 2026

Retail and grocery brands dominate ChatGPT ads

Since OpenAI began running ads four weeks ago, data tracked by Sensor Tower showed more than 100 individual brand promotions.

By Andrew Hutchinson • March 5, 2026

TikTok ad campaigns drive movie ticket purchases

Promotional performance in the app was significantly more effective than for traditional linear television advertising, according to new data from the company.

By Andrew Hutchinson • March 5, 2026

Snapchat report positions the app as a B2B marketing tool

New data released with GWI found that digitally native users are consuming business content outside of traditionally professional online environments.

By Andrew Hutchinson • March 4, 2026

Snapchat research provides insight for movie marketing

New data reveals the importance of in-app promotional tools such as influencer recommendations and artificial intelligence suggestions.

By Andrew Hutchinson • March 4, 2026

Meta updates Edits app with more creation tools

The company’s development team added video effects and improved the Ideas tab while also bringing in new text elements.

By Andrew Hutchinson • March 3, 2026

Meta updates ad metrics to align with other platforms

The changes include simplified link-click attribution and new engagement metrics, which could impact how ad results are measured. 

By Andrew Hutchinson • March 3, 2026

More teen social media bans are coming, but will they work?

While the world attempts to limit underage access to apps, teenagers continue to find new ways to bypass rules and undermine systems.

By Andrew Hutchinson • March 2, 2026

Almost half of US consumers use TikTok as a search engine

The app’s use as a discovery tool is rising as users turn to its short-form videos and personalized content to find information, according to research from Adobe.

By Andrew Hutchinson • March 2, 2026

Pinterest releases best practices tip sheet for shopping templates

The tips are designed to help social media marketers and brands make product pins stand out on the app.

By Andrew Hutchinson • March 1, 2026

Creators express frustration with Instagram’s latest AI experiment

A shopping test in the Meta-owned app is being criticized for displaying products influencers don’t endorse and tags that could compete with pre-existing brand deals.

By Andrew Hutchinson • Feb. 26, 2026

Google introduces next iteration of AI image generation model

With Nano Banana 2, the company merged the capabilities of Nano Banana and Nano Banana Pro, combining all the tools into a single app.

By Andrew Hutchinson • Feb. 26, 2026

Google rolls out updates to image and video tool Flow AI

New features include an updated user interface, more intuitive editing tools and the ability to generate videos from images using text prompts.

By Andrew Hutchinson • Feb. 25, 2026

Brands see biggest growth on TikTok but organic reach is slowing on Instagram

The 2026 Social Media Benchmarks report from Emplifi also showed flat to negative follower growth on X, as well as the latest metrics for LinkedIn and Facebook.

By Andrew Hutchinson • Feb. 22, 2026

Snapchat CEO Criticizes Australia’s Teen Social Media Ban

Snap CEO Evan Spiegel says the restrictions represent a flawed approach and don’t address the biggest problems of online exposure.

By Andrew Hutchinson • Feb. 19, 2026