Facebook Adds New, Free Courses in Effective Community Management

Facebook has added a new Community Management education stream to its free Blueprint program.

By Andrew Hutchinson • July 8, 2020

TikTok Opens its Self-Serve Ad Platform to All Businesses

TikTok is opening its platform up to all advertisers with its new, self-serve ad buying platform.

By Andrew Hutchinson • July 8, 2020

YouTube's Adding More Ads, with Mid-Roll Breaks Available in Shorter Videos

YouTube will make 8-minute videos eligible for mid-roll ads, while also adding mid-roll ad breaks to more videos.

By Andrew Hutchinson • July 7, 2020

Snapchat Shares New Data on Sports Engagement Among Users

Snapchat has published new research into how users engage with sports content in the app.

By Andrew Hutchinson • July 7, 2020

Instagram Launches Test of New 'Shops' Tab with Selected Users

Instagram has launched a global test of its new Shops tab, which, eventually, will make it easier for users to buy direct from businesses in the app.

By Andrew Hutchinson • July 7, 2020

How to Manage Negative Social Media Comments [Infographic]

At some stage, all social media managers will need to deal with negative comments. Here's a simple overview of how to address them.  

By Andrew Hutchinson • July 6, 2020

Twitter Provides Listing of Major Events for Marketers to Note in July 2020

Twitter's July 2020 major events calendar looks a bit more bare than in years past, but there are still some kay dates of note for your planning.

By Andrew Hutchinson • July 6, 2020

TikTok, China and the New Data Battleground

With concerns rising about China's recent actions in India and Hong Kong, concerns around data gathering by social apps has also come into focus.

By Andrew Hutchinson • July 6, 2020

How to Boost Your eCommerce Sales With an Effective Lead Nurturing Campaign [Infographic]

A lead nurturing program can help to maximize your sales pipeline - check out these lead nurturing tips.

By Mark Walker-Ford • July 5, 2020

6 Facebook Ad Mistakes That Can Sink Your Marketing Budget (and How to Avoid Them)

Facebook ads can be a powerful outreach and promotion option - but there are some key mistakes that you need to avoid.

By Nathan Resnick • July 5, 2020

How to Design Compelling Facebook and Instagram Ads That Convert [Infographic]

Looking to improve your Facebook and Instagram ad performance? Check out these tips.

By Mark Walker-Ford • July 4, 2020

YouTube Explains Some Common Algorithm and Video Distribution Queries

YouTube has posted a new video explaining some common questions about how its algorithm works and highlights user content.

By Andrew Hutchinson • July 4, 2020

LinkedIn Adds New Analytics Tools for Company Pages, New Process to Limit Page Follow Invites

LinkedIn has rolled out a range of new tweaks, including new Follower analytics for company pages, a new audio option for pronunciation on user profiles, and a new limit on company page invites. 

By Andrew Hutchinson • July 1, 2020

LinkedIn Publishes New Data on How Marketers are Dealing with the Impacts of COVID-19 [Infographic]

LinkedIn has published a new report on how marketers are dealing with the impacts of COVID-19, based on insights gleaned from 450 industry professionals. 

By Andrew Hutchinson • July 1, 2020

Facebook Publishes New Christmas Marketing Guide for 2020

Facebook has published a new guide to help marketers map out their 2020 holiday marketing campaigns.

By Andrew Hutchinson • July 1, 2020

TikTok Shares New Overview of 'Unique Opportunities for Brands' on its Platform [Infographic]

TikTok has shared a new collection of notes on how brands can utilize its platform to best effect.

By Andrew Hutchinson • July 1, 2020

Facebook Adds Custom Audience Creation Options Based on Shopping Activity

In anticipation of its coming Shops option, Facebook has added some handy new custom audience creation options.

By Andrew Hutchinson • July 1, 2020

Facebook Outlines Efforts to Address Hate Speech as #StopHateforProfit Campaign Goes Into Effect

Facebook is working to reassure advertisers of its efforts to address hate speech on the eve of the #StopHateforProfit campaign launch.

By Andrew Hutchinson • July 1, 2020

Facebook Announces News Feed Algorithm Update to Put More Emphasis on Original, Quality News Content

Facebook has announced a new News Feed algorithm update to help boost original news reporting, and improve the flow of quality information through its network. 

By Andrew Hutchinson • June 30, 2020

Pinterest Reports Significant Increases in Christmas Searches as Users Seek Escape from COVID-19

Pinterest is seeing a big surge in holiday-related searches, as users look forward to (hopefully) post COVID-19 celebration.

By Andrew Hutchinson • June 30, 2020

Snapchat Launches New Shoppable AR 'Try-On' Campaign with Gucci Shoes

Snapchat has launched its firs Shoppable AR ad, with a new campaign from Gucci.

By Andrew Hutchinson • June 29, 2020

Facebook Expands Creator Monetization Program, Adds New Analytics Tools and Ad Options

Facebook has announced a range of new tools to help creators monetize their Facebook content, while also enabling more people to apply for monetization capacity.

By Andrew Hutchinson • June 29, 2020

12 Reasons to Integrate Visual Content into Your Marketing Campaigns [Infographic]

Your visual elements play a key role in maximizing your digital marketing performance - take a look at these stats.

By Mark Walker-Ford • June 29, 2020

LinkedIn Publishes New Data on How the Tech Conversation is Evolving During COVID-19 [Infographic]

With businesses now relying on their tech infrastructure more than ever before, LinkedIn has published a new overview of how the tech discussion is evolving.

By Andrew Hutchinson • June 28, 2020

YouTube's Working on a New Analytics Overview Summary to Help Creators Maximize Performance

YouTube's working on a new video analytics display to help creators better understand where their views are coming from, and how to maximize performance.

By Andrew Hutchinson • June 26, 2020