How to Manage a PR or Social Media Crisis in 10 Steps [Infographic]

Having a plan in place is key to effectively managing a social media crisis - here are some key tips to keep in mind.

By Andrew Hutchinson • May 3, 2020

Why User-Generated Content Should Be at the Heart of Marketers' Post-COVID Playbooks

Consumer approaches will be different post-COVID-19. Here are some tips on how to embrace these changes, and tap into existing resources to maximize success.

By Peter Cassidy • May 3, 2020

Levi's Uses Pinterest's Advanced Style Matching to Create Customized, Branded Boards

Clothing giant Levi’s has teamed with Pinterest to create a customized, personalized shopping experience using its image matching tools.

By Andrew Hutchinson • April 30, 2020

Instagram is Adding Some New Font Types for Stories

Instagram is adding some new font options for Stories, providing another presentation consideration.

By Andrew Hutchinson • April 30, 2020

Twitter Jumps to 166 Million Daily Users in Q1, Warns of Slowing Ad Spend

Twitter has released its Q1 2020 performance update, showing a significant increase in usage amid COVID-19.

By Andrew Hutchinson • April 30, 2020

LinkedIn's up to 690 Million Members, Reports 26% Growth in User Sessions

Microsoft has reported that LinkedIn is now up to 690 million members, though it's predicted a slowdown in revenue growth due to COVID-19. 

By Andrew Hutchinson • April 30, 2020

Snapchat Taps Into the Rising Popularity of Its Snap Camera for New AR Campaigns

With usage of its Snap Camera add-on rising amid the COVID-19 lockdowns, Snapchat is working with brands on new, integrated AR campaigns.

By Andrew Hutchinson • April 29, 2020

Pinterest Joins 'Stand for Small' Coalition to Assist SMBs, Provides New Resource Hub

Pinterest is looking to provide assistance for SMBs impacted by COVID-19 via the 'Stand for Small' collective and a new collection of platform resources.

By Andrew Hutchinson • April 28, 2020

Instagram Publishes New Guide to Help Businesses Make Best Use of the Platform Amid COVID-19

Instagram has published a new guide and launched a new COVID-19 Resource Discovery Directory, in order to help businesses mitigate the impacts of the pandemic.

By Andrew Hutchinson • April 28, 2020

12 Tips for Hashtag Challenge Ideas on TikTok [Infographic]

TikTok has published a listing of tips on how brands can use hashtag challenges to drive engagement on the short video platform.

By Andrew Hutchinson • April 28, 2020

Twitter Removes Millions of Accounts, Switches Off Tweets Via SMS After Vulnerability Discovered

Twitter has switched off its option to access tweets via SMS in most regions after a new issue was discovered in its systems.

By Andrew Hutchinson • April 28, 2020

Snapchat Launches New Premium Ad Options, Adds Vertical Video Conversion Tool

Snapchat is launching a new ad offering that will enable marketers to purchase the first ad slot in Snap's rising, TV-like programs.

By Andrew Hutchinson • April 28, 2020

The Best Times to Post on Social Media During COVID-19 [Report]

Sprout Social has published an updated listing of the best times to post to each social platform, based on usage changes amid the COVID-19 lockdowns.

By Andrew Hutchinson • April 28, 2020

TikTok Tests eCommerce Potential with 'Small Gestures' Virtual Gift-Giving Process

TikTok has launched a new 'Small Gestures'' initiative, which enables users to allocate free gifts to others from within the app.

By Andrew Hutchinson • April 25, 2020

New Twitter Data Underlines the Emergence of Gaming - and Marketers Need to Take Note

Twitter has seen a massive increase in gaming-related conversation, as gaming, more broadly, continues to grow.

By Andrew Hutchinson • April 25, 2020

Facebook Outlines a Range of New Video Tools, Including Messenger Rooms for Group Video Hangouts

Facebook CEO Mark Zuckerberg has outlined a range of new video tools that Facebook is adding across its apps to meet demand during COVID-19.

By Andrew Hutchinson • April 24, 2020

Instagram Provides Tips on How Brands Can Use Stories to Connect With Audiences Amid COVID-19

Instagram has provided a new set of tips on how brands can use Instagram Stories to stay connected with their audiences amid the COVID-19 lockdowns.

By Andrew Hutchinson • April 24, 2020

4 Ways COVID-19 is Affecting Millennial and Gen Z Consumers [Infographic]

Digital analytics provider Perksy has conducted a new study into how COVID-19 is impacting Millennial and Gen Z approaches to products.

By Andrew Hutchinson • April 24, 2020

#SMTLive Recap: All About Live Streaming

In our most recent lockdown #SMTLive Twitter chat, we discussed all things streaming, which has taken on much more relevance of late.

By Phoebe Bain • April 24, 2020

TikTok Now Enables Web Login, Including Access to Analytics and Video Uploads via Desktop

TikTok now provides an option to login to the platform via desktop PCs, which could make it easier for social media managers to maintain their TikTok presence.

By Andrew Hutchinson • April 23, 2020

Pinterest Highlights New Resources to Help Businesses Maximize Their Pin Presence

With Pinterest usage booming, the platform has outlined a range of new resources to help businesses make the most of their on-platform efforts.

By Andrew Hutchinson • April 23, 2020

Twitter Publishes New Data on Video and Ad Content Performance During COVID-19

Video watch time is up, while people are generally still open to brand messaging, according to the latest COVID-19 usage insights from Twitter.

By Andrew Hutchinson • April 23, 2020

Instagram's Working on New Stickers That Would Enable Users to Promote Business Profiles in Stories

Instagram is reportedly working on a new Stories sticker which would enable users to share a business profile with their followers.

By Andrew Hutchinson • April 22, 2020

Facebook Abandons Mandatory Shift to Campaign Budget Optimization for Ad Campaigns

Facebook has abandoned its push which would have forced all advertisers to switch to its automated Campaign Budget Optimization process.

By Andrew Hutchinson • April 22, 2020

YouTube's Looking to Add More Brand Safety Controls, and More Insight Options for Creators

YouTube's looking to add more options for brands to stop their ads being displayed alongside "unsuitable" content.

By Andrew Hutchinson • April 22, 2020