5 Tips to Increase Your Brand's Engagement on Social Media [Infographic]

Looking for ways to generate more engagement with your businesses' social media profiles? Here are some tips.

By Andrew Hutchinson • May 17, 2020

4 Steps to Build a Strong eCommerce Strategy [Infographic]

With more brands looking to improve their eCommerce approach, here are some key stats and tips on where you need to focus your efforts.

By Andrew Hutchinson • May 17, 2020

29 Psychological Pricing Tricks for a Powerful Marketing Strategy [Infographic]

Looking for ways to spark more interest in your offers and campaigns? Check out these framing and presentation tips. 

By Mark Walker-Ford • May 17, 2020

Facebook Acquires GIF Platform GIPHY, Which Powers GIF Search on Various platforms

Facebook has acquired GIF platform GIPHY in a deal reported to be worth around $400 million.

By Andrew Hutchinson • May 15, 2020

Expert Tips on Key Social Media Management Skills [Infographic]

The team from SocialInsider recently interviewed a range of leading social media marketing experts to learn what it takes to be an effective social media manager.

By Adina Jipa • May 14, 2020

Instagram Launches 'House of Instagram' Brand Advice Hub in Australia

Instagram has launched a new hub of business resources for Australian brands, called 'House of Instagram'.

By Andrew Hutchinson • May 14, 2020

YouTube's New Audience Activity Insights Are Now Available to All Creators, Video Chapters Now Opt-In

YouTube's new audience insights tools are now available to all users, while its video chapters option is also in the process of being rolled out.

By Andrew Hutchinson • May 13, 2020

LinkedIn Rolls Out New Updates for Sales Navigator, Including Detailed Link Tracking Insights

LinkedIn has announced some new tools for its Sales Navigator platform, including a new option to track specific engagement with posted updates.

By Andrew Hutchinson • May 13, 2020

LinkedIn Now Factors 'Dwell Time' Into Content Distribution Algorithm, Which Could Be Bad News for 'Broetry'

LinkedIn is now factoring 'dwell time' on content into its feed algorithm, which could see it reducing the reach of less engaging posts.

By Andrew Hutchinson • May 12, 2020

Facebook Provides New Ad Placement Controls to Better Manage Potential Brand Association

Facebook has updated its ad placement control tools, in order to provide more safety and assurance for advertisers.

By Andrew Hutchinson • May 12, 2020

LinkedIn's Merging its Live-Streaming and Events Tools for Virtual Events

LinkedIn is looking to better facilitate virtual events by incorporating the functions of LinkedIn Live and LinkedIn Events.

By Andrew Hutchinson • May 12, 2020

TikTok Changes Rules on Music Usage by Businesses

TikTok has announced a change to its music licensing, which means that commercial entities can no longer use popular tracks in their clips. 

By Andrew Hutchinson • May 11, 2020

Facebook Publishes New Research into Evolving Video Consumption Habits [Infographic]

Facebook has published a new report into evolving video consumption behaviors, and how the mobile shift is changing what people are seeking from video content. 

By Andrew Hutchinson • May 11, 2020

Pinterest Launches Updated Business Community to Facilitate Connection Between Business Owners

Pinterest has launched an updated 'Pinterest Business Community' platform to help facilitate discussion between business owners. 

By Andrew Hutchinson • May 11, 2020

Facebook Launches New Support Tools for SMBs in Both Facebook and Instagram

Facebook has released a new set of features to support SMBs impacted by COVID-19, including a new 'Support Small Business' sticker for Instagram.

By Andrew Hutchinson • May 11, 2020

Google Adds Rising Retail Trends Tool to Highlight Products Seeing Higher Demand During COVID-19

Google has launched a new 'Rising Retail Trends' tool which highlights all the products and categories that are seeing increased attention during the COVID-19 lockdowns.

By Andrew Hutchinson • May 7, 2020

YouTube Ads New options for Marketers Looking to Reach Viewers Watching on Home TV Screens

YouTube is adding two new options to help advertisers tap into evolving connected TV viewing trends.

By Andrew Hutchinson • May 7, 2020

Facebook Provides Tips and a Template for an Effective Content Calendar

Facebook has provided some new tips on how to create an effective content calendar, and a basic template to get you started,

By Andrew Hutchinson • May 6, 2020

New Survey Looks at How Marketers and Consumers View Social Media Engagement

The latest report from Sprout Social looks at the differences between how marketers and consumers view and utilize social platforms. 

By Andrew Hutchinson • May 6, 2020

Facebook Outlines Key Challenges and Plans for Improving Advertising Verification

Facebook's Director of Product Management has provided an overview of where the platform currently stands on expanding advertiser verification.

By Andrew Hutchinson • May 6, 2020

Pinterest Publishes New Guide on Current and Future Marketing Considerations Around COVID-19

Pinterest has published a new guide which provides an overview of the key stages that marketers need to be aware of around the COVID-19 pandemic.

By Andrew Hutchinson • May 6, 2020

Snapchat Shares New Data on User Purchase Intent During the Back to School Period [Infographic]

Snapchat has provided a new set of insights into what its users are looking to buy ahead of going back to class.

By Andrew Hutchinson • May 5, 2020

How to Prepare for a Virtual Conference as a Speaker [Infographic]

With more events going virtual, it's important that you understand how to best prepare your set up for optimal live-stream performance.

By Robert Katai • May 4, 2020

Twitter Outlines Key Dates of Note in May to Assist With Strategic Planning

Twitter has published its latest events calendar to assist in your strategic planning for the month ahead.

By Andrew Hutchinson • May 4, 2020

Why User-Generated Content Should Be at the Heart of Marketers' Post-COVID Playbooks

Consumer approaches will be different post-COVID-19. Here are some tips on how to embrace these changes, and tap into existing resources to maximize success.

By Peter Cassidy • May 3, 2020