Social Marketing: Page 292

  • Social Media and CRM to Further Expand in 2015

    This year will be marked by a deeper integration and fusion of customer relationship management (CRM) with social media. According to a NewsFactor.com analysis the integration of Social CRM is set to become a 9 billion dollar market by 2018. Social CRM is about collecting or harvesting social media information from public and private social media websites. In other words, it is using social media services, strategic techniques and CRM technology to equip an entity to adequately engage their targeted audiences or customers.

    By • April 10, 2015

  • Authenticity and Social Media: Do They Go Together?

    ​Social media offers many opportunities to share and exchange information. With one click you can give others insight into any aspect of your work or private life. But what do you want to share with 'the online world' and how can we share information that is relevant and at the same time gives others an authentic picture of who we are?

    By • April 10, 2015

  • Do You Have to Produce Video Content to Succeed in Social Media Marketing?

    So, if a social media expert, or someone going under a similar moniker, comes to you and tells you that absolutely, definitely have to create video content, it might be time to look for a new advisor. Video is powerful, no doubt, it's a great way to generate engagement and build your brand online - the expanded capacity of mobile networks and the evolution of apps and social platforms has enabled a new age of video communication. But if you're only producing video content in order to make videos, to 'do video' content, it's quite possible that you're missing the point, and will struggle as a result.

    By • April 9, 2015

  • Social Media Monitoring in 30 Minutes a Day

    Whether you're a large brand or a small personal brand, monitoring social media is a bare necessity of operation. Unless, of course, you don't have any social media outposts-that's a subject for a different day. Everyone, from a small personal brand to the social media manager of a large brand, needs a social media monitoring system. And you can set one up that can take you as little as 30 minutes a day to maintain.

    By • April 9, 2015

  • Managing Your Own Social Engagement: Not Just a Good Idea, It's Possibly the Law

    I'm relatively outspoken on a lot of different topics, and one of them is the need for business owners and marketers to handle their own social engagement. As it turns out, doing so may not just be a good idea, but also a legal requirement.

    By • April 9, 2015

  • Where Content Marketing Meets Customer Experience

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Where Content Marketing Meets Customer Experience. We discussed how brands can make wise content decisions to create a great experience for their customers.

    By • April 9, 2015

  • Social Vanity Metrics: The Top 4 Worst Offenders

    We've all got a boss - whether that's an actual boss in your company, or a client that pays the bills. The problem with many, is that they love a vanity metric. A metric that boosts their ego, that makes them think they're doing a great job, but that really doesn't tell them anything about what's really going on.

    By • April 9, 2015

  • Sprinklr Acquires Get Satisfaction to Fill Out Their Experience Cloud

    On the heels of last week's announcement of a new $46 million round of funding (which put the valuation of the company in the billion-dollar category), social media management platform Sprinklr announced the acquisition of online community platform provider Get Satisfaction.

    By • April 8, 2015

  • The Social Shake-Up: Leading the Conversation on Social

    We're in midst of preparing our annual Social Shake-Up in Atlanta (June 8, 9, 10), and it occurs to me that this may be our most important one yet. As the leader of the largest conference about social business that remains editorially independent, I feel that we have a special obligation to bring our community of business leaders the most cutting-edge thinking about their roles as change agents and digital leaders at their companies.

    By • April 8, 2015

  • How Are Millennials Shaping the Workforce? Brian Fanzo with Robin Carey [VIDEO]

    Robin Carey sat down with Brian Fanzo, Chief Digital Strategist and Partner, Broadsuite, Inc., to discuss how millennials are shaping the workforce. Brought to you by IBM.

    By • April 8, 2015
  • SMT Expert

    How to Make a Social Media Crisis Plan

    Though SXSW ended a couple of weeks ago, an event put on by Polpeo, a social management service, is still on my mind. They hosted a clinic that simulated brand crisis - a firm's CEO is caught getting drunk, obnoxiously hitting on women, and doing drugs in a bar. Participants were then divided into teams, and then graded on how well they handled the crisis.

    By • April 8, 2015

  • How to Merge Your Professional and Personal Brand

    From the C-suite to recent college graduates starting an internship, it's essential to develop a personal brand with a professional edge and align it with the values of your company. "Personal branding is no longer an option; it's a powerful leadership enabler," says Glenn Llopis in Forbes. "When you start to see yourself living through the 'lens of a brand,' your perspective will change and you will become more mindful about how you approach the personal brand you are trying to define and aiming to live."

    By • April 7, 2015

  • Google Makes Mobile Optimization SEO Ranking Factor

    According to Google, "in the USA, 94% of people with smartphones search for local information on their phones. Interestingly, 77% of mobile searches occur at home or at work, places where desktop computers are likely to be present." In recognition of the increasing number of mobile device users worldwide, Google is making changes to its algorithm that will give a search engine edge to websites that they deem mobile-friendly, websites optimized for viewing on mobile devices.

    By • April 7, 2015

  • Execs, Start Ups or Change Agents: Who Will Determine the #NewWaytoWork? [VIDEO]

    At SXSW this year, IBM and Social Media Today gathered a group of people we consider to be game-changers to discuss the future of social business and who is destined to determine the #NewWayToWork. Watch the video to hear what they had to say!

    By • April 7, 2015

  • The Latest Google Update: Find Out Whether Your Site Passes the Google Test

    Is your website currently mobile friendly? Is it configured in a way that makes it functional to users no matter which type of device that they are viewing it on? If you answered no to either of these questions, you could be in for a rude awakening in the weeks to come. Read more to find out whether your site passes the test.

    By Anna Colibri • April 6, 2015

  • 17 of the Best Content Curation Tools to Use in 2015

    How do you exactly go about curating excellent content? Do you just use Google? What if Google does the unthinkable and fails when you are looking for content? Simple: you find content curation tools to help you widen your scope! I am going to look at the top content curation tools you can use to help benefit your content in 2015.

    By • April 6, 2015

  • Amber Armstrong of IBM with Robin Carey: What Is IBM Verse?

    Amber Armstrong, Program Director of Social, Mobile, and Commerce at IBM, sat down with Robin Carey to discuss IBM's smart new email platform, Verse, which learns how you interact with your workplace and makes it easier to get the job done. It's all part of a #NewWaytoWork.

    By • April 6, 2015

  • The Shockingly High Cost of Disengaged Employees [INFOGRAPHIC]

    Having engaged employees is more important that you might think. Among new hires, 46% leave their jobs within 18 months. It costs companies time and money to find, hire and train new employees. Turnover costs are often estimated to be 100% to 300% of the base salary of replaced employees.

    By • April 6, 2015

  • The (Not So) Surprising Truth About Social Media ROI

    Since social media rewrote the book on marketing, the debate about what it actually delivers for business is hot. With budgets tight and resources stretched, business owners want to know: if I invest - what's the ROI? Some might think this is a fair question. I think it's the wrong question.

    By • April 6, 2015

  • Can Case Studies Help Your Business?

    Case studies can provide a clear vision for prospective customers as to how you can guide them to the solution to their needs. By demonstrating your vision into what their future will look like after your help you gain a strong foothold for business opportunities.

    By • April 6, 2015

  • Pilot to Deployed: Employee Advocacy Is How You Scale Social

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of: Pilot to Deployed: Employee Advocacy Is How You Scale Social. We discussed how organizations are both allowing and encouraging their employees to be social media brand champions for their organization on their own social media sites.

    By • April 6, 2015

  • The Popularity Of Infographics And How To Use Them to Your Advantage [INFOGRAPHICS]

    According to the Google Trends data on infographics, their outstanding growth in search interest is obvious. The popularity of this phenomenon began to steadily increase in 2010 and has been continuing ever since. This kind of demand requires multiple players entering the game field to assure the corresponding level of supply. That's why these small visual presentations are all around us no matter what we are looking for on the web.

    By • April 5, 2015

  • Leveraging Social Media for Lead Generation

    In order to leverage social media to fill your sales funnel, you'll need to invest in a tool that will help your business filter content and target influencers and prospective customers. Many small businesses are using social media to build awareness about their services, but you can go much further and target and engage prospective customers.

    By • April 5, 2015

  • 9 Critical Criteria For Selecting Lead-to-Revenue Technology

    One of the most important parts of the L2R strategy is to select the right technology infrastructure, which includes a conversion-ready website, CRM system and marketing automation system. Here are nine guidelines to help you make the right selection.

    By • April 5, 2015

  • Rich Communication and its Impact on the Enterprise

    The year was 1996. I had just signed up for Hotmail - a free email service. I had recently been introduced to email - something I rarely used, but was increasingly relying on it, especially to communicate with friends who were far away. But Hotmail was amazing. It was free.

    By • April 4, 2015