Social Marketing: Page 292

  • Scaling Facebook oCPM Campaigns Further With Budget Optimization

    Your optimization strategy has a big influence on the success of your advertising campaign on Facebook. It is, of course, only one of several key levers that influence success on Facebook with others including ad placement, ad format, and audience targeting. Bid optimization on Facebook has undergone a transformation since it first launched. Previously, cost per click (CPC) was the only option, but now there is a suite of bidding options that improve various marketing objectives, be those brand, direct response, mobile app install, or app engagement.

    By • May 15, 2015

  • One Small Step for Business: The Impact of Micrographics on Social Shares

    One of the simplest ways to share an idea with the public is through the use of infographics, and many companies that are trying to build a social media presence are turning to micrographics as a way to stimulate greater user engagement. These are small, postcard-style graphics that have simple messages. These images are easy for visitors to share with their friends on social media, and they allow companies and their fans greater reach in spreading a message. They're also more likely to be shared on non-traditional platforms, including sites like Reddit or Pinterest, rather than the mainstream social media sites, such as Twitter and Facebook. With a little bit of planning, it is possible to create highly engaging micrographics that your social media followers will love to share with others.

    By • May 15, 2015

  • Best Practices in Video Marketing

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Best Practices in Video Marketing. This webinar was sponsored by Act-On Software and Vidyard, featuring Adam Naide, Peter Fasano and Jon Spenceley. We discussed the very latest developments and techniques in video marketing.

    By • May 15, 2015

  • The Ideal Social Selling Routine in Less Than 30 Minutes [INFOGRAPHIC]

    Building a Social Selling routine shouldn't be complicated. The team at Sales for Life crowdsourced over 50,000 sales professionals all over the world on their best practices. This visual walks you through an ideal Social Selling routine to help you impact every stage of the buyer's journey: from lead generation to prospecting and closing more deals.

    By • May 14, 2015

  • Facebook Instant Articles Have Arrived: The End of Publishing as We Know It?

    After much speculation, Facebook's Instant Articles are here. Instant Articles gives publishers the opportunity to post their content direct to Facebook, in a move that some are proclaiming as 'selling their soul' to the social giant. The concern, given Facebook's history of changing the ground rules, is that while the initial offering from Facebook on Instant Articles is good, the other shoe will eventually drop once the process has become embedded and publishers are reliant on the new practice.

    By • May 14, 2015

  • Bringing Social Media Marketing Down to the Local Level

    Increasingly, when consumers on the go enter a search for a brick-and-mortar brand, they are not just simply searching for the name of the brand. In most instances, they are searching for information about locations and other highly specific geo-local info.

    By • May 14, 2015

  • Images and Copyrights: Do It Right

    Image sharing is a huge part of social media isn't it? And when was the last time you Googled to find just the right image to illustrate your point? Stop that. Stop it now! Why? Well simply put most of the images you find in a Google search may well have a copyright on them and if you don't know the source and use it anyway you could be liable for violating copyright laws.

    By • May 14, 2015

  • 5 Great Facebook Features You Should Be Using to Promote Your Small Business

    Facebook is an excellent tool for promoting your business. However, the world's top social network has recently been getting a lot less love from its users for limiting the reach of their content. Facebook may have purposefully curtailed its users' organic reach, but somewhat makes up for it with a handful of features, that when used together, significantly increases your business visibility. Surprisingly, many people overlook these features and consequently miss out on the benefits they offer.

    By • May 14, 2015

  • Keep It Real and Other Proven Ways to Market to Millennials

    Members of the millennial generation are expected to spend $10 trillion over their collected lifetime. This is a generation even bigger than the baby boomers, and quickly becoming the most important market segment for advertisers. So big, in fact, Goldman Sachs has identified which brands are most poised to capitalize from this demographic shift.

    By • May 13, 2015

  • Connecting the Power of Influencer Marketing

    In the past week, I've felt the power of the influence shifting in the social business marketplace. It seems that most brands have figured out that it's more authentic, genuine, and real to partner with an influencer than to run more social media advertising. I've literally had 4 different brands reach out to partner on Twitter & Instagram with content, and they want me to feel rewarded for sharing their awesome content. It's a new strategy to really deliver to the social media audiences based on the niche of the influencer.

    By • May 13, 2015

  • How to Activate Your Social Media Communities and Audience

    Here are 10 ways you can activate your audience today, including some solid examples and recommendations for how you can activate your audience with content, value, and community building.

    By • May 13, 2015

  • 6 Tips for a Better LinkedIn Company Page

    LinkedIn Company Pages are a great way to brand your business, and share key content, information and updates with a targeted audiences. All employees who list your company on their profile are automatic followers of your company, and others may choose to follow your Company Page at their option. When you post great content to your Company Page, your followers engage with the updates and share it with their networks which amplifies your reach and serves to build your following even more.

    By • May 12, 2015

  • Why Building Social Capital Matters

    The strength of your relationships - the trust you build on and offline - translates into your strategic value. Your social capital becomes your ability to retain customers, attract and keep staff, and win new business. And yet despite all the strategic planning most firms to progress or grow sales, marketing, and operations, they forgo including their digital footprint.

    By • May 12, 2015

  • Hitting the Wall: Overcoming the Largest Obstacle to Social Media Success

    In marathon running there is a phenomenon called 'hitting the wall.' The runner starts doubting whether they can continue and wondering how they will finish. Sound familiar? Learn how you can use the same techniques as marathon runners when you hit the social media wall.

    By • May 12, 2015

  • How to Minimize Social Media Risk and Protect Your Brand Reputation

    Today, the pressure is on for brands to maintain a real-time presence on social media to connect with and engage their customer base, while still being careful to avoid simple miscommunications, typos and any other missteps that can tarnish their name and cause them to trend on Twitter for all the wrong reasons. This post will detail how to minimize the risk on social media.

    By • May 11, 2015

  • Up Your Social Media Image Game

    Without images, your content is not compelling. How much time are you wasting creating, finding and resizing images? Are you sure you're making them the right size to load quickly while staying sharp and grabbing attention on social networks?

    By • May 11, 2015

  • The Key to SEO Copywriting Success

    The key to SEO copywriting success surprises a lot of people. They usually expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience and giving them the information they want and need. The rest is all how-to information - how to lay it all out your content so you maximize your findability and ranking potential with search engines.

    By • May 11, 2015

  • Protecting Your Brand: Privacy, Risk, and Compliance

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Protecting Your Brand: Privacy, Risk and Compliance. This webinar was sponsored by Tracx and featured speakers from PwC, Actiance, and Tracx. We discussed the risks in social media which we so often ignore.

    By • May 11, 2015

  • How to Stay Focused When Working Remotely

    When you're working in the comfort of your own home, you might be tempted to slob out in your pajamas, watch a bit of TV or play your favorite computer game - but you need to stay focused, otherwise the luxury of working from home will soon disappear. With that in mind, here are some tips on staying focused while working remotely.

    By • May 11, 2015

  • Goal-Directed Decision Making Drives B2B Buying And Selling

    Business-to-Business thrives on the simple basic principle of buying and selling. With all the hoopla over the past few years regarding digital technologies and social media, it is easy to lose sight of this most basic principle, which has existed for centuries. The impact of digital and social technologies on the nature of buying and selling, however, cannot be understated. They have changed how businesses interact and engage in the acts of buying and selling.

    By • May 10, 2015

  • Four Types of Conversion to Focus on

    Focusing on conversions is always easier said than done. There are so many to focus on, so how do you pick the ones that are really important for you. One approach I use is to bucket conversion in four types (and of course as the good consultant I am, I made a quadrant for you to show how). One is not better than the other, you need them all four in the end. Though at least this gives me an indication on what is working and where gaps might be.

    By • May 10, 2015

  • Facebook, LinkedIn, or Twitter: Which Platform Is Best For Your Paid Social? [INFOGRAPHIC]

    With the rise of paid social, it's essential to know which platform suits your business goals. Take a look at three of the biggest players in social ads, to see what their key similarities and differences are. And which one is best for your brand.

    By • May 9, 2015

  • How Social Is a Key Player in Mobile Gaming Growth

    Social gaming and social networking have had an enormous impact on the mobile gaming industry. They have influenced everything from how games are designed to how players interact with them. But developers are betting big that mobile gaming can grow beyond that. The latest in advanced mobile technology, like Qualcomm's Snapdragon processor, has made it possible for game designers to take off the shackles. Today's titles are more robust, complex, and rich in gameplay than ever before. The notion that mobile games and console games are to be forever separate is already an outdated one. By appealing to the casual and hardcore gamer alike, can mobile games account for half of the market before the decade is over? How about ever? Only time will tell.

    By • May 9, 2015

  • 4 Ways to Reach your Audience and Profit on Facebook in 2015 [INFOGRAPHIC]

    This infographic shows a simplified version of how a business page can grow their page, get more fans, get higher reach and engagement and get more leads and more sales. Each of the 4 areas are necessary to maximize your page to better reach your audience and profit on Facebook in 2015!

    By • May 9, 2015

  • Blogging Success Secret: Presell Your Blog Content

    By now you know that blogging is an essential online marketing tool. The trouble is, your competitors have most likely realized this, too, as have practically all businesses seeking to succeed online. As a result, your market is probably swimming in a torrent of business blogs, all seeking to monopolize their attention and pander to their interests. In such a crowded arena, how do you ensure that your blog gets seen, visited and read by as many potential customers as possible?

    By • May 8, 2015