TikTok Ads See Higher Emotional Response, According to New Report

The data shows that TikTok can drive significantly higher mental response rates, in terms of both memory and subsequent action.

By Andrew Hutchinson • July 19, 2021

Reddit Shares Data on Rising Interest Around Comic-Con Ahead of Comic-Con@Home This Week

If you're looking to reach comic and movie fans, Reddit could be a key platform to consider.

By Andrew Hutchinson • July 19, 2021

Key Instagram Metrics, and Why They Matter to Your Strategic Approach [Infographic]

Are you focusing on the right metrics within your Instagram strategy? 

By Adina Jipa • July 19, 2021

TikTok Announces New '#ForYou' Summit to Provide Marketing Insights and Tips

The third #ForYou Summit will provide a range of insights and notes, aimed at industry professionals.

By Andrew Hutchinson • July 16, 2021

Twitter Tests New Layout for Images, Considers Adding Limited Time Tweet Editing

The new format looks more akin to Facebook, with a wider display in-stream.

By Andrew Hutchinson • July 15, 2021

TikTok Expands 'Branded Content Toggle' to Add More Transparency to Brand/Creator Partnerships

The toggle adds more transparency to paid promotions on the platform.

By Andrew Hutchinson • July 15, 2021

TikTok Announces 'Small Biz Block Party' Event Series to Provide Marketing Tips and Insights

The hour-long sessions will provide expert insights and platform tips.

By Andrew Hutchinson • July 15, 2021

YouTube Adds Automatic Segmentation for Clips, Launches Dark Mode for YouTube Studio

YouTube's also making its Stories analytics available to all users.

By Andrew Hutchinson • July 14, 2021

Facebook Announces $1 Billion Investment into New Creator Funding Initiatives

The program will look to educate creators on how to monetize their content through incentive bonuses and rewards.

By Andrew Hutchinson • July 14, 2021

Instagram Tests New 'Re-Share' Sticker for Stories to Encourage More Thoughtful Feed Post Sharing

The new option is designed to encourage more creativity in feed post re-shares to Stories.

By Andrew Hutchinson • July 13, 2021

YouTube Audio Ads vs. Video Ads - Which Performs Better? [Infographic]

With more people tuning into YouTube in audio-only mode, are YouTube's audio ads a viable option for your marketing approach?

By Robert Katai • July 12, 2021

Facebook Provides New Explainer on How Its News Feed Algorithm Works

The video provides a good overview of the fundamentals of Facebook's feed ranking process.

By Andrew Hutchinson • July 12, 2021

Reddit Announces New Office in Australia as it Continues to Build on its Business Potential

The new office will focus on establishing connections with local advertisers, and building its business potential.

By Andrew Hutchinson • July 11, 2021

Snapchat Offers New Ads Certification Recognition via Its Snap Focus Education Platform

It could be another way to showcase your industry expertise and knowledge.

By Andrew Hutchinson • July 9, 2021

TikTok Launches New 'Unplugged' Info Sessions to Share Insights Into How Marketers Can Succeed

The sessions will provide insights into how to build your brand on the platform.

By Andrew Hutchinson • July 8, 2021

Facebook Launches New 'Creative Guidance Navigator' To Provide Marketing Stats and Tips

The new mini-site provides a range of ad and creative tips, which you can download and share.

By Andrew Hutchinson • July 8, 2021

Twitter Shares New Insights Into Rising Conversation Trends [Infographic]

The data looks at the key topics on the rise as users look forward to a more open Summer period.

By Andrew Hutchinson • July 7, 2021

Snapchat Shares New Insights Into Emerging Consumer Trends, Including AR, Digital Discovery and More

The report highlights key, emerging shifts in eCommerce and product discovery.

By Andrew Hutchinson • July 7, 2021

Facebook's Business and Ad Chief Outlines Key Areas of Focus for the Platform Moving Forward

A look at some of the key areas where Facebook's looking to expand its business focus.

By Andrew Hutchinson • July 7, 2021

How to Succeed with Video on Each Social Network [Infographic]

Some helpful insights into key video usage and engagement behaviors on each of the major social apps.

By Mark Walker-Ford • July 6, 2021

The ROI of a Weekly Video Ad Strategy [Infographic]

With the right strategy, focused on each element of the sales funnel, you can drive significant results with video campaigns.

By Jess Rozario-Ospino • July 6, 2021

Snapchat Shares New Research Into How AR Campaigns Are Driving Conversion

Snap says that, already, AR campaigns are seeing significant audience response.

By Andrew Hutchinson • July 6, 2021

Facebook Rolls Out Updates to Conversion Modeling and Events in Responds to ATT Changes

The changes will help advertisers maintain a better understanding of campaign performance, despite data loss

By Andrew Hutchinson • July 5, 2021

TikTok Reminds Brands "Don't make ads, make TikToks"

This week, TikTok has shared a new post reiterating the TikTok for Business mantra, "Don't make ads, make TikToks." 

By Emma Wiltshire , Jette-Mari Anni • June 29, 2021

15 Types of Content to Post on Social Media to Keep Your Feed Fresh [Infographic]

Looking for new, creative content ideas to share across your social media feeds? Here are 15 different content ideas for brands on social.

By Mark Walker-Ford • June 29, 2021