The Do's and Don'ts of Effective Social Media Management [Infographic]

Here's a handy checklist to help ensure that you're covering off on the key social media management fundamentals.

By Andrew Hutchinson • Oct. 4, 2021

32 Social Media Video Marketing Stats You Need to Know in 2022 [Infographic]

Some key stats to help in your video content planning for the coming year.

By Mark Walker-Ford • Oct. 1, 2021

Twitter Opens Nominations for 'Best of Tweets' Ad Campaign Awards for 2021

The awards will recognize the best tweet campaigns of the year, in a range of categories.

By Andrew Hutchinson • Oct. 1, 2021

Snapchat Announces New Partnership with WPP to Advance AR and eCommerce Adoption

The new partnership will help expand the adoption of Snapchat's AR and eCommerce tools.

By Andrew Hutchinson • Sept. 30, 2021

Twitter Opens Up Applications for Professional Profiles, a New Option for Brands and Creators

Twitter's moving to the next stage with its new business and creator profiles option.

By Andrew Hutchinson • Sept. 30, 2021

Facebook Updates Ad Reach Estimates, Moving Away from Specific Audience Projections

The change will move Facebook's ad reach estimates into broader potential ranges.

By Andrew Hutchinson • Sept. 30, 2021

Pinterest Launches the Next Stage of its Assistance Program for Minority-Owned Businesses

The program aims to highlight minority-owned businesses, and provide platform assistance to help guide their efforts.

By Andrew Hutchinson • Sept. 29, 2021

Pinterest Shares New Insights into Halloween Search Trends

Looking to create your own Halloween tie-in this year?

By Andrew Hutchinson • Sept. 29, 2021

New Report Finds Users are More Open to TikTok's Innovative, Creative Ad Options

The report underlines TikTok's 'Make TikToks, Not Ads' approach.  

By Andrew Hutchinson • Sept. 29, 2021

Instagram Launches New Click to WhatsApp Message Ads to Facilitate Cross-App Connection

The option will provide more ways for people to get in touch, via the app that they prefer.

By Andrew Hutchinson • Sept. 29, 2021

Facebook Launches Reels on Facebook to US Users

Facebook looks to bring more users in on the short-form video movement. 

By Andrew Hutchinson • Sept. 29, 2021

YouTube Tests New Insights on Return Viewers, Adds More Metrics to the Mobile Version of YouTube Studio

The new data will help creators focus on content that drives channel growth.

By Andrew Hutchinson • Sept. 28, 2021

TikTok Announces New Advertising and Branded Content Partnership Options at TikTok World Event

The platform has announced a range of new and coming features, with a focus on creator partnerships and eCommerce.

By Andrew Hutchinson • Sept. 28, 2021

Snapchat Launches new Holiday Trends Guide to Assist with Your Strategic Planning

The guide includes a range of usage insights and ad tips to help guide your approach.

By Andrew Hutchinson • Sept. 27, 2021

Facebook Announces Season 2 of its 'Social Skills' Business Tips Video Series

The second season will feature insights from the social media managers behind Target, BarkBox and more.

By Andrew Hutchinson • Sept. 27, 2021

TikTok Reaches a Billion Active Users, the Latest Milestone for the App

The app continues its meteoric rise, now seeing the same levels of usage as Instagram. 

By Andrew Hutchinson • Sept. 27, 2021

Pinterest Announces Second 'Creators Festival' Event to Showcase Key Trends and Tips

Pinterest will announce new features, share new usage insights and more at the event.

By Andrew Hutchinson • Sept. 27, 2021

Pro Tips: Snapchat Shares Insights into Key Platform Marketing Approaches, and Trends Generating Results

Looking to maximize your Snapchat marketing strategy? Here are some tips and insights, direct from Snap's ad team. 

By Andrew Hutchinson • Sept. 26, 2021

LinkedIn Outlines the Strength of its Reach and Ad Targeting Options [Infographic]

The infographic provides a full overview of LinkedIn's ad targeting tools, as well as its various display options.

By Andrew Hutchinson • Sept. 26, 2021

Twitter Shares New Preview of Coming Spaces Recording Option

Recorded Spaces would provide more functionality for the option, which could help to lure more broadcasters.

By Andrew Hutchinson • Sept. 23, 2021

TikTok Shares New Research into How Users Respond to Ads on the Platform

The data shows how TikTok users respond to ads in the app, and highlight key notes on mental response and recall.

By Andrew Hutchinson • Sept. 23, 2021

Facebook Shares Insight into Content that it Looks to Limit in News Feeds

Facebook's Content Distribution Guidelines provide more insight into the types of posts and providers Facebook seeks to limit in News Feeds. 

By Andrew Hutchinson • Sept. 23, 2021

LinkedIn Launches Updated Lead Gen Forms Integration for Zapier, Providing New Automation Opportunities

The option will help streamline contact info collection from LinkedIn's Lead Generation forms.

By Andrew Hutchinson • Sept. 22, 2021

Facebook's Adding More Elements to its Organic Post Testing Tool to Help Optimize Performance

There are now more options to test your Facebook organic posts, which could help to provide more audience insight.

By Andrew Hutchinson • Sept. 22, 2021

TikTok Outlines Rising Opportunities for eCommerce, and the Unique Potential for Brands in the App

With the holiday season fast approaching, TikTok has outlined some key notes to help marketers make the most of its tools for promotion.

By Andrew Hutchinson • Sept. 22, 2021