The Top 6 Social Media Trends of 2021 [Infographic]

Ensure your social media marketing approach is in line with the latest trends with this overview.

By Andrew Hutchinson • Feb. 17, 2021

YouTube Launches New 'Shorts Report' to Promote Key Short Video Trends

YouTube has launched a new Shorts Report, which it will use to highlight key trends in its new, TikTok-like offering.

By Andrew Hutchinson • Feb. 16, 2021

LinkedIn Publishes New Guide to Account Based Marketing

LinkedIn has published a new guide to account-based marketing and how businesses can use LinkedIn in their ABM approach. 

By Andrew Hutchinson • Feb. 16, 2021

TikTok Launches New Seller University as it Looks to Expand its eCommerce Push

TikTok continues its eCommerce push with a new 'Seller University' platform to help brands sell products in their videos.

By Andrew Hutchinson • Feb. 16, 2021

Facebook Is Looking to Reduce Political Content – What Will That Mean for Facebook Marketing?

Facebook recently announced that it's launching a new test that will de-emphasize political content. What will that mean for marketers?

By Andrew Hutchinson • Feb. 16, 2021

Snapchat Says That 59 Million People Used its AR Tools During the Super Bowl

Snapchat has shared some insights into the usage of its AR tools during Super Bowl LV.

By Andrew Hutchinson • Feb. 16, 2021

Facebook Launches New Site to Help App Marketers Deal with Coming IDFA Changes

Facebook has launched a new mini-site to help Audience Network advertisers minimize the impacts of Apple's coming IDFA update.

By Andrew Hutchinson • Feb. 16, 2021

21 Instagram Facts for 2021 [Infographic]

This infographic outlines a range of key usage stats and trend insights for your Instagram planning. 

By Andrew Hutchinson • Feb. 14, 2021

Nano Influencers: Who Are They and How to Work With Them [Infographic]

When mapping out your influencer marketing strategy, don't overlook the value of those with smaller, but more engaged, audiences.

By Andrew Hutchinson • Feb. 14, 2021

LinkedIn Launches 'Return to Growth' Digital Magazine, Outlining Marketing Tips and Notes

LinkedIn has published a new digital magazine full of tips and notes for marketers planning their 2021 strategies.

By Andrew Hutchinson • Feb. 12, 2021

10 YouTube Videos That Every Small Business Should Create [infographic]

Looking to build an effective YouTube strategy? Here's an overview of the types of videos you should be looking to create.

By Andrew Hutchinson • Feb. 11, 2021

LinkedIn Provides New Tips on How to Create Engaging B2B Content [Infographic]

LinkedIn has shared some new advice on how brands can create more effective, engaging creative elements.

By Andrew Hutchinson • Feb. 11, 2021

Snapchat Shares New Insights into User Engagement Around Valentine's Day, New Features for the Event

Snapchat has released some new data on Valentine's Day engagement, as well as some new features to help users celebrate the event.

By Andrew Hutchinson • Feb. 10, 2021

Twitter Posts Record Revenue Result in Q4, Maintains Usage Growth

Twitter added more users and posted a record profit result in Q4 2020.

By Andrew Hutchinson • Feb. 9, 2021

Twitter Updates Data Tracking Options for Website Click and App Install Campaigns

Twitter has added some new data tracking options to help advertisers mitigate changes in data attribution.

By Andrew Hutchinson • Feb. 9, 2021

TikTok Publishes 2021 Content Trends Report, Highlight Rising Subjects of Audience Interest

TikTok has published a new trends report, highlighting all the key topics that saw significant growth in interest on the platform throughout 2020.

By Andrew Hutchinson • Feb. 9, 2021

Shopify Expands its 'Shop Pay' In-Stream Payment Process to Facebook and Instagram Shops

Facebook is adding Shopify Pay as a new payment option within Facebook and Instagram Shops.

By Andrew Hutchinson • Feb. 9, 2021

Pinterest Announces 'Pinterest Presents' Virtual Summit for Marketers

Pinterest is holding its first ever advertiser summit to highlight rising opportunities in the app.

By Andrew Hutchinson • Feb. 9, 2021

Twitter Announces the Winners of its #BrandBowl for Best Super Bowl Tie-In Campaigns

Twitter has announced the winners of its annual #BrandBowl event, which recognizes the best Super Bowl tie-in campaigns in a range of categories.

By Andrew Hutchinson • Feb. 8, 2021

Should Marketers be Considering the Potential of Rising Social App Clubhouse?

Clubhouse is the hot new social app of the moment - but does it have value for social media marketers?

By Andrew Hutchinson • Feb. 8, 2021

Insights from 22 Million Business Posts on Social Media in 2020 [Infographic]

Socialinsider recently analyzed over 22 million business posts on Instagram, Facebook, and Twitter to glean some insight into the latest engagement trends. 

By Adina Jipa • Feb. 7, 2021

10 Tips to Boost Your LinkedIn Presence in 2021

Looking to up your LinkedIn game in 2021? Here are some tips to help maximize your LinkedIn presence.

By Joe Fields • Feb. 7, 2021

Why Real Estate Agents are Prioritizing Social Media More than Email in 2021

An industry that historically embraced old school marketing methods is doubling down on social this year. Here's why.

By Becky Brooks • Feb. 7, 2021

TikTok vs Instagram Reels [Infographic]

Will Instagram Reels become a genuine rival for TikTok? The Influencer Marketing Factory recently conducted a survey comparing the performance of the two options.

By Andrew Hutchinson • Feb. 5, 2021

Snapchat Posts a 62% Increase in Revenue, Adds 16 Million More Users in Latest Quarterly Update

Snapchat has posted a 62% increase in revenue, and a solid rise in usage, in its latest performance update.

By Andrew Hutchinson • Feb. 4, 2021