TikTok Launches New Small Business Resource Center for Marketers

TikTok has launched a new Small Business Resource Center to help SMBs make the most of their in-app promotion opportunities.

By Andrew Hutchinson • Dec. 21, 2020

Snapchat Shares New Insights into Christmas and New Year's Trends

Snapchat has shared some new insights into how Snapchatters are planning to celebrate the New Year, along with Christmas giving trends.

By Andrew Hutchinson • Dec. 18, 2020

The Marketing Calendar for 2021 [Infographic]

Linqia has published a new marketing calendar for 2021, highlighting all the key dates and events to keep in mind.

By Andrew Hutchinson • Dec. 18, 2020

Snapchat Shares Top AR Campaigns of 2020

Snapchat has shared an overview of some of the top AR campaigns on the platform in 2020.

By Andrew Hutchinson • Dec. 18, 2020

TikTok's Testing a New, Shoppable Live-stream Experience, The Next Step in its eCommerce Push

TikTok is looking to the next stage of its eCommerce push via a new live-stream partnership with Walmart. 

By Andrew Hutchinson • Dec. 17, 2020

Reddit Announces New Partnership with Moat to Provide Third Party Verification on Ad Metrics

Reddit has announced a new partnership with Moat to provide third-party verification of its ad view metrics.

By Andrew Hutchinson • Dec. 16, 2020

Facebook Goes on the Offensive Against Apple Over Coming Changes to In-App Data Tracking

Facebook has launched a major campaign criticising Apple's coming changes to IDFA, saying that they will severely impact SMBs.

By Andrew Hutchinson • Dec. 16, 2020

YouTube Shares New Insights into Emerging Video Trends

YouTube has shared some new insights into evolving video trends, based on its latest usage insights and survey data.

By Andrew Hutchinson • Dec. 15, 2020

LinkedIn Adds New 'Products' Tab on Company Pages to Highlight Specific Products

LinkedIn is adding new product showcase pages to your LinkedIn Company Page options, providing a new way to share information about your key products.

By Andrew Hutchinson • Dec. 15, 2020

Social Media Competitor Analysis in 10 Steps [Infographic]

Running a competitor analysis can reveal a lot of key insight or your planning - here are the key steps to keep in mind. 

By Adina Jipa • Dec. 14, 2020

Charli D'Amelio Versus Addison Rae: Who's the Most Famous TikTok Star? [Infographic]

The rise of TikTok has paved the way for a whole new generation of web celebrities - and it's amazing to consider just how much they can command for sponsored posts. 

By Andrew Hutchinson • Dec. 14, 2020

Twitter Seeks to Provide More Brand-Safety Tools with New Ad Verification Partnerships

Twitter is working to provide more brand-safety options to reassure businesses about ad placement.

By Andrew Hutchinson • Dec. 14, 2020

Reddit Acquires Video Creation App Dubsmash to Boost its Video Offerings

Reddit has acquired interactive video app Dubsmash to help further its push into video.

By Andrew Hutchinson • Dec. 14, 2020

New Study Finds Response Rates to 6-Second Video Ads are Increasing, in Line with Consumption Trends

A new study has found that, due to evolving video consumption habits, shorter video ads are now becoming just as effective as longer promotions.

By Andrew Hutchinson • Dec. 11, 2020

LinkedIn Begins Testing Ads in LinkedIn Stories

After launching LinkedIn Stories to all users, LinkedIn is now testing its first ads in the format.

By Andrew Hutchinson • Dec. 11, 2020

Snapchat Releases New Insight on Evolving Shopping Habits Among its Users

Snapchat has published a new report which looks at how Snapchatters have changed their shopping habits in light of the pandemic.

By Andrew Hutchinson • Dec. 10, 2020

Pinterest Shares Trend Predictions for 2021, Based on Usage Data

Pinterest has published its 2021 trend predictions based on user activity and interest this year.

By Andrew Hutchinson • Dec. 10, 2020

Instagram Adds Shopping Tags to Reels, the Next Step in its eCommerce Push

Instagram has added shopping tags to Reels as it continues to pressure TikTok.

By Andrew Hutchinson • Dec. 10, 2020

TikTok Shares its Top Brand Campaigns of 2020 [Infographic]

TikTok has provided an overview of the top brand campaigns via TikTok in 2020.

By Andrew Hutchinson • Dec. 9, 2020

TikTok was the Most Downloaded App in 2020, According to New Data from App Annie

TikTok has lead the download charts in 2020, while Facebook has maintained its stronghold on overall app usage.

By Andrew Hutchinson • Dec. 9, 2020

Snapchat Announces New, $3.5 Million AR Creator Fund to Help Fuel the Next Stage of AR Development

Snapchat has announced a new, $3.5 million AR creator fund to help power the next stage of AR development. 

By Andrew Hutchinson • Dec. 8, 2020

Facebook Shares Insights into Key Topics of Discussion Across Facebook and Instagram in 2020

Facebook has released its 'Topics and Trends' report for 2021, which outlines the key topics that saw increased discussion across Facebook and Instagram in 2020.

By Andrew Hutchinson • Dec. 8, 2020

WhatsApp Adds 'Carts' to Further Facilitate Shopping Within Message Streams

WhatsApp is taking yet another step towards facilitating eCommerce with Carts, so users can add multiple items to a shopping order.

By Andrew Hutchinson • Dec. 8, 2020

17 CMO Predictions for 2021 [Infographic]

After a tumultuous year, how will marketing be impacted in 2021? Here are some expert predictions on what's coming next.

By Andrew Hutchinson • Dec. 7, 2020

Facebook's 2020 Year in Review [Infographic]

Facebook has shared a new listing of key moments from 2020, and how Facebook helped connect us in times of need.

By Andrew Hutchinson • Dec. 7, 2020