The Latest

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  Snapchat users visit the app for health and medical advice

  There may be opportunities for wellness brands that want to engage with people beyond the confines of a doctor’s office, according to a new study from the company.

  Snapchat

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  YouTube expands Media Kit insights and adds AI tools

  New demographic data points could be valuable for brand partners, while Google’s latest Nano Banana model will help with image generation.

  Social Media Updates

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  On Pinterest, content diversification is the key to engagement

  New insight from the platform highlights the importance of variable signals within Pin recommendations. 

  Content Marketing

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  Instagram looks to expand Notes engagement

  The brief comment function is being expanded beyond mutual followers and could potentially become a new way for creators to broadcast information.

  Instagram

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  Snap promotes group Topic Chats

  The app highlighted the popularity of its public discussions during March Madness, though Threads and X still have more active users during live events.

  Snapchat

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  Instagram chief debunks popular engagement hack

  Adam Mosseri said that reposting feed posts to Stories won’t increase reach.

  Social Marketing

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  Questions linger about the long-term viability of X

  Despite its merger with xAI and the upcoming SpaceX initial public offering in June, running the app is costing Elon Musk more money than it’s bringing in.

  X (Twitter)

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  Meta looks to grow Threads in Japan

  The new profile will be used to share Japan-specific information for users as Meta continues to challenge X for dominance in the microcontent sphere.

  Social Media Updates

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  TikTok expands HubSpot integration

  The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.

  Social Marketing

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  Authorities need to establish clearer rules on social media age checking

  There will be gaps in enforcement until there is a definitive solution to ensure that the same standards apply to all platforms.

  Social Media Updates

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  Major social platforms issue joint warning about child safety in EU

  Google, Meta, Microsoft and Snapchat said they would continue to take steps to protect their platforms following the expiration of the EU ePrivacy Directive. 

  Facebook

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  Meta pauses all contracts with Mercor after breach

  The data contracting firm works with all the major AI providers, including Anthropic, OpenAI and Meta, and was hit by hackers last week, per Wired.

  Social Media Updates

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  TikTok and ACRCloud partner on Derivative Works Detection system

  The enhanced protections will help musicians who use the app’s SoundOn service identify misused audio tracks and combat copyright violations.

  Social Media Updates

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  TikTok wants to provide financial services in Brazil

  The company hopes to offer its users the ability to “hold balances, receive funds and make payments within ​its app,” according to Reuters.

  TikTok

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  Google Vids adds new AI features

  Updates to the video generation app included higher quality exports, music generation tools and artificial intelligence-powered avatars.

  Content Marketing

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  Report shows document posts on LinkedIn see more engagement

  Uploaded PDFs in a carousel format are more popular on the platform than videos, according to new benchmark data from Socialinsider.

  Social Marketing

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  YouTube experiments with TV-style channels for CTV viewing

  The feature will launch with “Coachella TV” in April and offer 24/7 streaming access to archival performances and 2026 festival highlights.

  Social Media Updates

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  YouTube’s BrandCast 2026 advertiser event scheduled for May

  The annual presentation will be hosted by comedian Trevor Noah and will include a performance by musician Chappell Roan.

  Social Marketing

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  TikTok tests in-app DM games

  The emoji-based experience is available globally and mirrors similar engagement efforts from Threads and LinkedIn.

  TikTok

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  Snapchat expands Creator Subscriptions to all eligible users

  The program launched in February for Snap Stars and offers exclusive ways to monetize content, such as subscriber-only Stories.

  Snapchat

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  YouTube connects AI chatbot to smart TVs

  The platform’s AI tool will allow users to “make conversational queries” about in-app content and get in-stream responses.

  Social Marketing

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  Meta’s new Ray-Ban glasses will support prescription lenses

  The latest AI-enhanced designs support all-day wear, allowing users to capture and record images and video in virtually any situation.

  Social Media Updates

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  TikTok partners with Cameo on custom videos

  Integrating the two apps should offer a new monetization pathway for creators and make it easier for fans to request personalized messages.

  Social Marketing

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  YouTube creators can now like video comments in bulk

  The new Comments to Heart option will automate positive engagement and simulate personalized interaction on high-volume channels.

  Social Media Updates

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  Snapchat users travel more than non-users

  A new survey from the app and research platform Suzy found that Snapchatters also use their content to influence travel decisions in their social circles.

  Social Marketing

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