TikTok Adds Assistance for Shopping Ads in Partner Program

The platform’s Marketing Partner program  was launched in 2020 and covers four categories.

Meta Outlines Expanding AI Ad Tools, Including Chatbots for Websites

Meta also got new AI music generation options, virtual try-on, custom ad text and more.

Data Shows X Premium Subscribers Get Significantly More Post Reach

New data on the benefits of paying for X's subscription package.

Threads Opens up Topic-Based Communities to All Users

Threads now has its own groups, which could help to drive more conversation growth. 

Instagram Tests Opening To Reels as the Main Feed

With Reels driving more engagement, this makes sense.

TikTok Announces Activations for the Launch of Taylor Swift’s New Album

TikTok is going big on Taylor Swift this month.

Women’s Professional Sports See Increased Snapchat Engagement

Professional leagues for women athletes across a number of sports have seen a rise in interest, leading to new opportunities for advertisers.

Meta Phases Out Automated Ads in Favor of Advantage+

Automated Ads are an early version of Meta's simplified ad creation approach. 

X Adds Option To Sort Post Likes

A small tweak to help enhance your X interactions.

Snapchat Launches WooCommerce Integration for Promotions

A new consideration for WooCommerce merchants.

Meta Will Use AI Interactions To Improve Ad Targeting

More data inputs for Meta campaigns. 

Reddit Publishes Holiday Marketing Guides

Some helpful guides for your Reddit campaigns.

YouTube Offers New Sports Categories via Select

More ways to target your YouTube ads based on topic groupings.

Google Partners With Sesame Street on Digital Literacy Training for Kids

The new program will see Sesame Street characters share important online safety messages.

YouTube Expands Access to Livestream Gift Goals and Effects Maker

Gift goals provide another way to drive livestream donations.

Threads Is Hiding Hashtags in Cross-Posts From Instagram

Threads is still trying to work out an alternative to hashtags.

Meta Expands Use of Facial ID To Combat ‘Celeb-Bait’ Scams

The process uses video selfie scans to match up against promotions on Facebook.

Instagram Adds Shareable Performance Data for Creators

Another way for creators to demonstrate their reach potential.

Will the US Government Manipulate TikTok’s Algorithms?

Under the proposed TikTok sale, the U.S. government could potentially gain influence over in-app trends.

LinkedIn Renames Ad Campaign Elements

You may notice a change to your LinkedIn ad metrics next month.

Google Updates Ad Campaign Performance Insights

New updates for Google's Meridian marketing mix model approach and Performance Max reporting.

Facebook Adds Challenges for Fan Pages, Custom Badges

More ways to acknowledge your top fans on Facebook. 

TikTok Launches Updated Travel Ads

Some new considerations for travel marketers.

Pinterest Provides Tips on How To Maximize Listings

A handy new guide for Pin marketers.

Snapchat Shares Data on the Effectiveness of Its First Impression Ads

First Impression ads can help to raise brand awareness in a significant way.