The Latest

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  Meta Proposes $14 Per Month Charge for an Ad-Free Facebook

  How much would you pay for an ad-free Facebook or IG?

  Social Media Updates

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  LinkedIn Begins Testing Fully Automated “Accelerate” Ad Campaigns

  The new campaign will do everything, from creative to placement.

  Social Marketing

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  Meta’s Reportedly Exploring New Options to Reignite Interest in Threads

  Can Threads capitalize on the opportunity sparked by Musk's reformation of Twitter?

  Social Media Updates

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  Google Announces New Requirements for Those Using Gmail for Mass Email Sends

  Some new rules of note for those using Gmail for their outreach. 

  Content Marketing

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  LinkedIn Adds Generative AI Elements into Recruiter and LinkedIn Learning

  LinkedIn continues to lean into generative AI.

  Social Media Updates

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  TikTok’s Experimenting With an Ad-Free Subscription Offering

  The experiment could be related to evolving EU regulations.

  TikTok

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  X Experiments With New Game Streaming Process To Expand Its Content Options

  Gaming is already huge on X, and this could help to build on its opportunities.

  X (Twitter)

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  How To Build an Effective Content Marketing Funnel [Infographic]

  Map out a more effective content strategy with these tips.

  Content Marketing

• 

  Meta Launches Verification for Businesses in New Zealand

  Meta’s expanding its paid verification package to businesses.

  Social Marketing

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  LinkedIn Expands the Display of Its Profile CTA Buttons to More Surfaces

  More ways for creators to drive traffic from their LinkedIn presence.

  LinkedIn

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  Reddit Rolls Out Expanded Topic and Audience Matching Options in Ads Manager

  Reddit continues to build on its ad focus tools, as it works to maximize its revenue potential.

  Social Marketing

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  Meta Publishes New Report on Evolving Consumption Shifts, and What Marketers Need To Consider

  Some interesting insights into evolving discovery and consumption habits.

  Social Marketing

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  X Continues To Entice Media Speculation With Unconventional Comms Approach

  Much of the speculation around X could be addressed by an official comms team. But maybe that’s part of the plan. 

  X (Twitter)

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  YouTube Launches New Subscriber Analytics to Assist in Content Planning

  The more nuanced channel member analytics will give you more insight into what drives sign-ups. 

  Content Marketing

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  X Adds Subscriber-Only DMs Setting For Deeper Engagement With Paying Audience

  A new update to help drive more direct connection between creators and fans.

  X (Twitter)

• 

  5 Ways to Use ChatGPT To Improve Your SEO Strategy [Infographic]

  Some quick pointers for using generative AI in your SEO process.

  Content Marketing

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  X Experiments With Pinning Communities, Search Queries, Profiles and More

  The option would make it easier to keep tabs on different aspects in the app.

  X (Twitter)

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  TikTok Launches ‘Creative Assistant’ To Help Guide Ad Creation Process

  The tool will help guide you towards TikTok’s various ad creation tools and examples. 

  TikTok

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  Google Will Enable Web Admins To Block Systems from Scraping Sites for AI Training

  This will likely become a requirement for all generative AI projects.

  Content Marketing

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  X CEO Says the Platform Is on Track To Return a Profit in the New Year

  And while making money is a key first step, X’s actual revenue intake is likely to be well down on past performance.

  X (Twitter)

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  Reddit Removes the Option To Opt Out of Ad Personalization Based on In-App Activity

  Reddit's moving to become more of a business, which could alienate a lot of its users.

  Social Media Updates

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  Google Expands Generative AI Search Tools to Younger Users

  Google says that younger users, in particular, have taken to its generative AI search tools.

  Content Marketing

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  Pinterest Announces Free Webinar on Campaign Optimization Tips

  It could be worth tuning in, especially as we head into the holiday push. 

  Pinterest

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  X May Be Developing an Ad Free Version of Its Premium Subscription Package

  Would you pay for an ad-free version of X?

  Social Media Updates

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  Snap’s Shutting Down Its Enterprise AR Development Project

  Snapchat's ARES project enables partners to utilize Snap's AR tech in new ways.

  Snapchat

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