10 Tips for Creating More Effective Content for Your Business Niche [Infographic]

Some key notes on how to formulate a more effective content creation and posting approach.

By Andrew Hutchinson • July 8, 2022

TikTok Launches Free Marketing Education Series for SMBs

The new, e-mail-based program will provide a range of expert insights into effective TikTok marketing.

By Andrew Hutchinson • July 8, 2022

Pinterest Adds New Product Display Options, Updated Shopping API

The new updates will provide more options for merchants to showcase their products via Pins.

By Andrew Hutchinson • July 7, 2022

YouTube Launches Updated Shorts Analytics, New Comparative Display for New and Returning Viewers

YouTube has rolled out a range of analytics tweaks and updates.

By Andrew Hutchinson • July 6, 2022

The Pros and Cons of Influencer Marketing for Your Brand [Infographic]

A look at the benefits, and risks, of influencer marketing for your business.

By Mark Walker-Ford • July 5, 2022

Twitter Launches New 'Brand Connect Playbook' to Provide Guidance for Marketers

The new playbook includes a heap of usage notes and case study examples to help guide your Twitter marketing approach.

By Andrew Hutchinson • July 5, 2022

30 Days of Content Prompts [Infographic]

Looking for inspiration for your social media posts? This will help.

By Mark Walker-Ford • July 4, 2022

How to Batch Create Your Social Media Content [Infographic]

Get more done in less time with this content planning overview.

By Andrew Hutchinson • July 4, 2022

Twitter Shares Ads Best Practices to Help Refine Your Tweet Marketing Approach [Infographic]

Ensure you're maximizing your tweet marketing strategy with these tips.

By Andrew Hutchinson • July 1, 2022

LinkedIn Shares Marketing Industry Insights and Tips in Latest 'Big Thinking' Digital Magazine

The free digital magazine includes a range of expert tips and insights.

By Andrew Hutchinson • July 1, 2022

Meta is Depreciating its Video 'Premieres' Option on Facebook

Premieres enabled users to broadcast pre-recorded videos in a similar presentation format to Live.

By Andrew Hutchinson • June 28, 2022

The Top 5 Strategies for Promoting a Book on Social Media [Infographic]

Publishing a book can be a great way to share your knowledge, and boost your branding efforts.

By Andrew Hutchinson • June 27, 2022

Instagram Opens Reels API Access to Third-Party Platforms

Some new options for managing your Instagram Reels content.

By Andrew Hutchinson • June 27, 2022

Instagram Shares New Tips on How to Maximize Your Reels Content Approach

Some key tips on how to maximize your Instagram performance in the era of short-form content.

By Andrew Hutchinson • June 27, 2022

4 Online Video Editing Apps to Make Better Social Media Content [Infographic]

Looking to boost your video marketing efforts? These tools will help.

By Mark Walker-Ford • June 24, 2022

Twitter Announces 'Innovators' Ad Agency Awards for 2022

The awards celebrate the best agency-led campaigns in the app.

By Andrew Hutchinson • June 20, 2022

Snapchat Shares New Insights into How AR is Changing the Shopping Journey [Infographic]

AR is already changing the online shopping process – check out these insights from Snap.

By Andrew Hutchinson • June 20, 2022

LinkedIn Launches New Content Marketing Development Course

The new course provides you content strategy training, and a digital certificate in content development.

By Andrew Hutchinson • June 20, 2022

Instagram Tests Updated, TikTok-Like Full-Screen Format for its Main Feed

The new, TikTok-like format is another step in the evolution of the app.

By Andrew Hutchinson • June 16, 2022

Meta Adds More Reels Creation Options in Instagram and Facebook

Meta's looking to encourage more Reels use, with new remix options in Instagram and Creator Studio.

By Andrew Hutchinson • June 15, 2022

New Strategic Overview Points to Major Changes Coming to Your Facebook Feed

In a new overview, Facebook app chief Tom Alison points to a more TikTok-style content recommendation approach for Facebook feeds. 

By Andrew Hutchinson • June 15, 2022

TikTok Shares New Insights into How Users Respond to Promotions in the App

The report highlights some of the key elements of effective TikTok marketing.

By Andrew Hutchinson • June 15, 2022

Pinterest Launches New Ad Tools to Help Brands and Creators Tap into Product Discovery

The new Idea Pin ad options provide new opportunities for promotion, leaning into evolving usage habits.

By Andrew Hutchinson • June 15, 2022

How Gen Z Relates to Brands [Infographic]

Understanding the key trends among Gen Z will become increasingly important for your business planning. 

By Andrew Hutchinson • June 13, 2022

How to Use Social Proof to Improve Your eCommerce Marketing Strategy [Infographic]

Social proof can be a powerful driver of consumer action – check out these tips and notes.

By Mark Walker-Ford • June 13, 2022