The 15 Most Challenging Tasks of Content Marketing [Infographic]

What are the biggest challenges content marketers face? The team from SEMRush and the Content Marketing Institute recently conducted a survey to find out.

By Irfan Ahmad • June 7, 2018

5 Internal Content Sharing Tools to Make Your Employees Smarter and More Productive

In years past, employers might have viewed social media as a workplace distraction. Today, it's become a key element in team strategies for keeping people up-to-date.

By Adi Englander • June 5, 2018

How to Publish, Promote, and Monitor Pillar Page Content to Maximize SEO and Reach

To get the best SEO boost, and generate the most leads form your pillar page, you need a strong promotion plan. 

By Bob Carver • June 3, 2018

7 Content Discovery and Keyword Research Tools to Help Boost Your Marketing Efforts

Here are some great content research tools which will help you create material that attracts traffic, generates leads and drives conversions.

By Jessica Davis • June 3, 2018

Snapchat Outlines Snap Ads Best Practices in New Video

Snapchat has outlined a range of Snap ads best practices in a new video designed to help advertisers better understand the app.

By Andrew Hutchinson • June 1, 2018

Pinterest Adds New Larger Video Ad Format to Drive Better Response

Pinterest is adding a new, larger video ad format to capitalize on the popularity of video on the platform.

By Andrew Hutchinson • June 1, 2018

Facebook Tests a New, Simplified Way to Create Instant Articles

Facebook is testing a new tool to make it easier for publishers to create Instant Articles.

By Andrew Hutchinson • May 31, 2018

4 Tips to Make Long-Form Content Better [Infographic]

Creating effective pillar pages requires in-depth, absorbing content. Here are some tips on how to improve your long-form material.

By Bob Carver • May 31, 2018

Twitter Releases Major Events Calendar for June to Help with Strategic Planning

Twitter has released its latest event calendar, highlighting all the major dates to be aware of in June 2018.

By Andrew Hutchinson • May 31, 2018

Mary Meeker Internet Trends Report 2018 - The Outlook for Social and Digital Marketing

The annual Mary Meeker Internet Trends report highlights some key areas of interest for digital marketing and social media. 

By Andrew Hutchinson • May 31, 2018

The Most Discussed Issues on Facebook and Instagram in April [Infographic]

Facebook has released its latest 'Hot Topics' report, highlighting the key issues gaining traction across The Social Network in April. 

By Andrew Hutchinson • May 30, 2018

12 Ways to Optimize Your Business YouTube Channel [Infographic]

With more than 1.8 billion active users, YouTube presents significant opportunity for brands. Here are some tips on how to maximize your performance. 

By Irfan Ahmad • May 30, 2018

3 Tools to Help Manage Your YouTube Channel, and Maximize Your Opportunities

As your YouTube channel grows, managing the ins and outs also becomes more of a chore. Ensure you're maximizing your potential opportunities with these tools.

By Lilach Bullock • May 30, 2018

5 Reasons Why You Should Consider Podcasting Within Your Digital Marketing Strategy

A growing number of people are listening to podcasts, which could provide new opportunities to build your professional profile, and expand your brand messaging.  

By Larry Kim • May 30, 2018

Why 'Value Over Volume' is the Best Content Strategy

There are a lot of reports on the ideal length of a blog post, but the truth is that you're much better of focusing on the message you're trying to communicate.

By Rachel Strella • May 25, 2018

Google Provides New Options in Google Trends, Boosting Utility

Google has added some new features into Google Trends, making it an even better data resource.

By Andrew Hutchinson • May 24, 2018

Design Matters: How Color and Typography Influence Customers [Infographic]

Your use of color and visual design can play a big part in influencing customer behavior - take a look at this new infographic.

By Andrew Hutchinson • May 24, 2018

How to Research Keywords for Social Media Marketing

Keyword research is fairly simple, even in the social sphere. You just have to know which tools to use.

By Ann Smarty • May 23, 2018

Letting Go of Perfect

Contributor Bryan Kramer offers some tips on how to maximize your potential by allowing yourself some leeway.

By Bryan Kramer • May 22, 2018

Hot Social Media Campaigns That Are Perfect For Gen Z

Appealing to Generation Z requires a different approach, tapping into their interests and passions to maximize engagement. Here are some examples of how brands have done just that. 

By Tabitha Jean Naylor • May 22, 2018

World Cup 2018: Social Media Stats and Insights

With the 2018 World Cup just a few weeks away, here's a listing of key stats and notes on the popularity of the event.

By Albane Flamant • May 22, 2018

9 Inbound Marketing Channels & Techniques That Will Grow Your Business [Infographic]

Looking to get a better understanding of inbound marketing tactics? Check out this new infographic.

By Mark Walker-Ford • May 22, 2018

How to Create a Viral Infographic [Infographic]

Infographics are hugely popular, and can help boost brand awareness. Here are some tips on how to make the resonant, stand out infographics.

By Irfan Ahmad • May 22, 2018

How Videos on Product Pages can Increase eCommerce Conversion [Infographic]

Using video on your eCommerce product pages can have a significant impact on conversion rates - check out these stats.

By Mark Walker-Ford • May 19, 2018

The Importance of Video Marketing [Infographic]

If you're not convinced of the value, and potential, of video marketing, check out this new infographic.

By Irfan Ahmad • May 18, 2018